SE Ranking vs SEO Scout (2026): which should you pick?

Pick SE Ranking if

• Fits if you track lots of keywords daily across several client sites
• Works for small marketing teams who want research, audits and tracking under one login

Look elsewhere if

• Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
• Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
• Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
• Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
• Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app

Pick SEO Scout if

• Fits if you want more clicks from pages that already rank
• Works for writers who want drafts graded against the top results

Look elsewhere if

• Skip it if you research sites you can't connect to Search Console
• Pricey if split testing is why you're here, as it's only on Agency at $199
• Too light for link builders, with no backlink tool on record
• Not for you if you want a free plan, as there's only a 7-day trial and some single-purpose tools
• Watch out: Search Console is the only integration named, and there's no API on record

SE Ranking

• Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
• White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
• Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
• Payments are non-refundable except where the service was not delivered as promised.

SEO Scout

• Rank tracking and most reports rely on connecting the site's Google Search Console account.
• SEO split testing is only on the Agency plan at $199 a month.
• There is no free plan, only a 7-day trial and a set of free single-purpose tools.
• The only integration the site names is Google Search Console.

SE Ranking

Rank Tracker

Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.

Keyword, competitor and backlink research

Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.

Website audit

Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.

AI visibility tracking

Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.

Reports and local SEO

Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.

API and MCP

Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.

SEO Scout

Search Console rank tracking

Tracks every keyword a connected site appears for in Google Search Console, with no keyword cap, and groups keywords and pages to follow their performance.

Keyword opportunities

Flags page-two keywords, queries with low click-through rates and words a site ranks for that are missing from its titles, headings and copy.

Topic research and content grader

Analyzes the articles that rank for a topic to list the entities and terms they cover, then grades your draft for what it is missing.

SEO split testing

On the Agency plan, test new titles, meta descriptions or other page elements through a JavaScript snippet, across one page or many, and measure the change.

Internal links and cannibalization

Finds pages with few internal links, suggests relevant pages to link from, and shows keywords where several of your URLs compete.

Site and content audits

A crawler checks content and technical issues such as thin content, slow pages and weak title tags, from 1,000 to 500,000 pages per site by plan.

SE Ranking

• Core$103.20

  per month, billed annually ($129 billed monthly)

  1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.

• Growth$223.20

  per month, billed annually ($279 billed monthly)

  3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.

• EnterpriseCustom

  Custom limits and terms, full API and advanced integrations, through sales.

SEO Scout

• Starter$49

  per month, billed monthly

  3 sites, 10 topic reports a month, 20 research reports a day of 250 keywords each, unlimited tracked keywords and 1,000 pages crawled. $490 a year.

• Business$99

  per month, billed monthly

  10 sites, 3 Google accounts, 30 topic reports a month, 100 research reports a day and 10,000 pages crawled per site. $990 a year.

• Agency$199

  per month, billed monthly

  25 sites, 10 Google accounts, 60 topic reports a month, 500,000 pages crawled and SEO split testing. $1,992 a year.

SE Ranking

• Annual discount

  Save 20% with annual billing

  SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.

SEO Scout

• Annual discount

  Two months free with annual payment

  SEO Scout's sign-up page offers two months free with annual payment; the pricing page lists Starter at $490 a year against $49 a month.