SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
Our verdict
Second of our top three SEO tools
For: Teams and agencies tracking thousands of keywords
SE Ranking covers the same ground, with keyword, competitor and backlink research that has no usage caps, audits of 250,000 pages a month and listings in 100+ directories. Core is $103.20 a month billed yearly ($129 monthly) for 10 projects, 2,000 keywords and 100 AI prompts tracked daily across five AI models, and the 14-day trial needs no card. It is second because it costs over three times as much to start, Core includes one manager seat (more from $16 a month) and 6 months of history, and payments are non-refundable.
See all three and how we rankSE Ranking report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for tracking rankings across many client sites
SE Ranking started as a rank tracker and now does the lot: daily rankings, keyword and backlink research with no usage caps, site audits, local SEO and AI answer tracking. Core is $103.20 a month on yearly billing, with 10 projects and 2,000 keywords. That's a lot of tool, but there's no cheaper way in.
Who SE Ranking is for
- Great if you track lots of keywords daily across several client sites
- Good for small marketing teams who want research, audits and tracking under one login
- Handy when you want two weeks to try everything without a card
Who SE Ranking is not for
- Pricey if you're one person with one site, as Core is $103.20 a month even yearly
- Tight if you need old data, since Core keeps only 6 months of history
- Not for you if you want white-label reports included, as the Agency Pack is $69 a month extra
Why SE Ranking gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyCore is $103.20 a month billed yearly ($129 monthly), and it's the cheapest self-serve plan. That's well above this category's middle, for one manager seat; extra seats start at $16. In fairness, 10 projects and 2,000 keywords tracked daily is a lot for the money.
- CFree plan and trialNo free plan, but the 14-day trial needs no card and is generous: 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly.
- BFeaturesDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job.
- CEase of useNo rating on record. It's tidy, but projects, keyword lists and reports all need setting up before the tool pays off.
- BPlatforms and integrationsWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from SE Ranking's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/se-ranking#review"><img src="https://toolgpa.com/badge/se-ranking.svg" alt="SE Ranking: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where SE Ranking stands among SEO tools
SE Ranking's GPA of 2.2 is higher than 6 of the 21 other SEO tools we grade, and level with 5.
It stands best on features (B, above 14 of 21) and worst on value for money (D, above 0).
Its paid plans start at $103.20 a month, against a middle price of $34.45 for the category: 18 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. SE Ranking’s own letter is outlined.
- DValue for moneyAbove 0 of 21, level with 5
- CFree plan and trialAbove 2 of 21, level with 17
- BFeaturesAbove 14 of 21, level with 7
- CEase of useAbove 0 of 21, level with 18
- BPlatforms and integrationsAbove 6 of 21, level with 15
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep SE Ranking, or make your own?
Keep it
To replace SE Ranking you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 21 other SEO tools grade higher. It costs $1,238.40 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- Daily checks of where your pages rank in search results.
- A crawler that checks every page of a site.
- It plugs into other products, Looker Studio, Google Analytics and Google Search Console among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. SE Ranking’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is SE Ranking?
SE Ranking is a web-based SEO platform that began as a rank tracker and now covers keyword, competitor and backlink research, website audits, reporting and local listings. Both self-serve plans also track a set number of prompts daily in AI answer engines. Agency white-labeling, deeper AI search tracking and API credits are sold as add-ons.
SE Ranking is a paid product with a free trial, starting at $103.20 per month, billed annually ($129 billed monthly). See every plan
Good for
- Agencies and consultants tracking rankings for many client sites
- Small marketing teams that want research, audits and tracking at a lower entry price
- SEOs who want to try every tool for two weeks without a card
Worth knowing
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
Key features
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
SE Ranking pricing
- Starts at
- $103.20 per month, billed annually ($129 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day
| Plan | Price | What you get |
|---|---|---|
| Core | $103.20per month, billed annually ($129 billed monthly) | 1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history. |
| Growth | $223.20per month, billed annually ($279 billed monthly) | 3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links. |
| Enterprise | Custom | Custom limits and terms, full API and advanced integrations, through sales. |
Read from seranking.com on Oct 17, 2026. Prices change, so confirm with SE Ranking before you buy.
Ways to pay less
- Annual discountSave 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
Stated on seranking.com
Works with
- Looker Studio
- Google Analytics
- Google Search Console
- Matomo
- n8n
- Make
- Claude
SE Ranking alternatives
- SE Ranking vs Semrush
Free plan · from $117.33/mo
- SE Ranking vs Ahrefs
Free plan · from $29/mo
- SE Ranking vs Serpstat
Free trial · from $50/mo
- SE Ranking vs Moz Pro
Free plan · from $49/mo
- SE Ranking vs Wincher
Free trial · from $49/mo
Common questions
Is SE Ranking free?
No, SE Ranking is a paid product, but you can try it first. 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day.
How much does SE Ranking cost?
SE Ranking lists 3 plans. Core: $103.20 per month, billed annually ($129 billed monthly). Growth: $223.20 per month, billed annually ($279 billed monthly). Enterprise: custom pricing. Prices were read from seranking.com on Oct 17, 2026.
What platforms does SE Ranking work on?
SE Ranking is available on Web.
Does SE Ranking offer any discounts?
SE Ranking publicly lists the following: Save 20% with annual billing.
Does SE Ranking have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. SE Ranking is listed for Web.
Does SE Ranking have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. SE Ranking is listed for Web.
Is SE Ranking open source?
SE Ranking is not described as open source on its own site, as read on Oct 17, 2026.
Does SE Ranking have an API?
Yes. SE Ranking offers a public API, according to its own site.
What does SE Ranking integrate with?
SE Ranking's listing names Looker Studio, Google Analytics, Google Search Console, Matomo, n8n, Make and Claude. A listing names up to eight integrations, so it may connect to more.
Who makes SE Ranking?
SE Ranking is made by SER Acquisition Inc. It dates from 2013.
What are the alternatives to SE Ranking?
The closest alternatives to SE Ranking in our directory are Semrush, Ahrefs, Serpstat, Moz Pro and Wincher. Each one has a side-by-side comparison with SE Ranking.
How does SE Ranking compare with other SEO tools?
SE Ranking's GPA of 2.2 is higher than 6 of the 21 other SEO tools we grade, and level with 5. It stands best on features (B, above 14 of 21) and worst on value for money (D, above 0).
Is SE Ranking good value for money?
ToolGPA grades SE Ranking D for value for money. Its paid plans start at $103.20 a month, against a middle price of $34.45 for the category: 18 of the 21 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of SE Ranking?
To replace SE Ranking you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 10 of the 21 other SEO tools grade higher. It costs $1,238.40 a year. What you could not make: Search volumes for millions of keywords, gathered and kept up to date. An index of the links between billions of web pages. Daily checks of where your pages rank in search results. A crawler that checks every page of a site. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.