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SE Ranking alternatives

SE Ranking compared with 12 alternatives: Semrush, Ahrefs, Serpstat, Moz Pro, Wincher and 7 more.

SE Ranking is a paid product with a free trial, starting at $103.20 per month, billed annually ($129 billed monthly). 9 of the 12 alternatives are free or have a free plan. 3 more offer a free trial.

12 tools · Listings checked up to Oct 17, 2026 · Where the facts come from

At a glance

ToolPriceFree planRuns on
SE RankingThis toolFree trial · from $103.20/moTrial onlyWeb
SemrushFree plan · from $117.33/moYesWeb
AhrefsFree plan · from $29/moYesWeb, Browser extension
SerpstatFree trial · from $50/moTrial onlyWeb, Browser extension
Moz ProFree plan · from $49/moYesWeb, Browser extension
WincherFree trial · from $49/moTrial onlyWeb
MangoolsFree plan · from $37.70/moYesWeb, Browser extension
Rank MathFree plan · from €8.99/moYesWeb
RanktrackerFree trial · from $31.20/moTrial onlyWeb
SEO PowerSuiteFree plan · from $19.95/moYesmacOS, Windows, Linux
SeobilityFree plan · from $69.90/moYesWeb
SEOptimerFree plan · from $21.75/moYesWeb, Browser extension
SimilarwebFree plan · from $125/moYesWeb, Browser extension

Price against what you get

SE Ranking starts at $103.20 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 12 alternatives on this chart both scores higher and starts lower.

Ahrefs, Serpstat, Moz Pro, Wincher, Mangools, Rank Math and 4 more start lower without scoring higher.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$5$10$20$50$100$200More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSE RankingSemrushAhrefsSerpstatMoz ProWincherMangoolsRank MathRanktrackerSeobilitySEOptimerSimilarweb

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of SEO tools, and the best at every price

How each one differs from SE Ranking

  1. Semrush

    SEO suite for keyword research, rank tracking and AI search visibility

    • Semrush starts at $117.33 per month, billed annually ($139 billed monthly). SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
    • Semrush has a free plan. SE Ranking does not, though it has a free trial.

    Suits: Freelancers and in-house marketers who want research, tracking and audits in one account

    Semrush vs SE RankingSemrush pricing and details

  2. Ahrefs

    SEO toolset for backlinks, keyword research, audits and rank tracking

    • Ahrefs starts at $29 per month, billed monthly. SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
    • Ahrefs has a free plan. SE Ranking does not, though it has a free trial.
    • Only Ahrefs lists a browser extension.
    • SE Ranking also covers reports.

    Suits: SEOs who spend most of their time on backlinks and competitor research

    Ahrefs vs SE RankingAhrefs pricing and details

  3. Serpstat

    All-in-one SEO platform for research, rank tracking and site audits

    • Serpstat starts at $50 per month, billed annually ($69 billed monthly). SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
    • Only Serpstat lists a browser extension.

    Suits: Freelancers who want research, tracking and audits at a lower price

    Serpstat vs SE RankingSerpstat pricing and details

  4. Moz Pro

    SEO toolkit for keyword and link research, site crawls and rankings

    • Moz Pro starts at $49 per month, billed monthly. SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
    • Moz Pro has a free plan. SE Ranking does not, though it has a free trial.
    • Only Moz Pro lists a browser extension.
    • SE Ranking also covers reports.

    Suits: Small businesses and beginners who want guided SEO with onboarding tips

    Moz Pro vs SE RankingMoz Pro pricing and details

  5. Wincher

    Daily keyword rank tracker with competitor and local tracking

    • Wincher starts at $49 per month for 500 keywords, billed monthly. SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
    • SE Ranking also covers site audit and backlink analysis.

    Suits: Site owners who want daily rankings without a full SEO suite

    Wincher vs SE RankingWincher pricing and details

  6. Mangools

    Bundle of five SEO tools led by the KWFinder keyword research app

    • Mangools starts at $37.70 per month, billed annually ($61 billed monthly). SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
    • Mangools has a free plan. SE Ranking does not, though it has a free trial.
    • Only Mangools lists a browser extension.
    • SE Ranking also covers reports and site audit.

    Suits: Bloggers and small-site owners who mainly need keyword research

    Mangools vs SE RankingMangools pricing and details

  7. Rank Math

    WordPress SEO plugin for meta tags, schema, sitemaps and rank tracking

    • Rank Math starts at €8.99 per month at renewal, billed annually, after a first year at €7.99. SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
    • Rank Math has a free plan. SE Ranking does not, though it has a free trial.
    • SE Ranking also covers keyword research, site audit and backlink analysis.

    Suits: WordPress site owners who want SEO settings inside the editor

    Rank Math vs SE RankingRank Math pricing and details

  8. Ranktracker

    Rank tracking with keyword research, backlinks and site audits

    • Ranktracker starts at $31.20 per month for 500 keywords, billed annually ($39 billed monthly). SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).

    Suits: Tracking rankings across many sites, with unlimited projects and users

    Ranktracker vs SE RankingRanktracker pricing and details

  9. SEO PowerSuite

    Four desktop SEO apps for rankings, audits, backlinks and outreach

    • SEO PowerSuite starts at $19.95 per month, billed $717 every 3 years ($349 a year on a 1-year plan). SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
    • SEO PowerSuite has a free plan. SE Ranking does not, though it has a free trial.
    • Only SEO PowerSuite lists Windows, macOS and Linux apps.
    • Only SE Ranking lists a web app.

    Suits: SEO specialists who prefer desktop software without keyword or crawl caps

    SEO PowerSuite vs SE RankingSEO PowerSuite pricing and details

  10. Seobility

    Site audits, rank tracking and backlink monitoring in one web app

    • Seobility starts at $69.90 per month, billed monthly. SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
    • Seobility has a free plan. SE Ranking does not, though it has a free trial.

    Suits: Small businesses that want audits and rank tracking without a large suite

    Seobility vs SE RankingSeobility pricing and details

  11. SEOptimer

    SEO audit tool with white-label reports and a lead-generation widget

    • SEOptimer starts at $21.75 per month, billed annually ($29 billed monthly). SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
    • SEOptimer has a free plan. SE Ranking does not, though it has a free trial.
    • Only SEOptimer lists a browser extension.

    Suits: Agencies sending branded SEO audit reports to clients

    SEOptimer vs SE RankingSEOptimer pricing and details

  12. Similarweb

    Traffic estimates, keyword research and competitor data for any site

    • Similarweb starts at $125 per month, billed annually ($199 billed monthly). SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
    • Similarweb has a free plan. SE Ranking does not, though it has a free trial.
    • Only Similarweb lists a browser extension.
    • SE Ranking also covers reports.

    Suits: Sizing up a competitor's traffic and where it comes from

    Similarweb vs SE RankingSimilarweb pricing and details

Limits worth knowing in SE Ranking

  • Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
  • White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
  • Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
  • Payments are non-refundable except where the service was not delivered as promised.
SE Ranking pricing and details

Common questions

What are the alternatives to SE Ranking?

The alternatives to SE Ranking in this directory are Semrush, Ahrefs, Serpstat, Moz Pro, Wincher, Mangools, Rank Math, Ranktracker, SEO PowerSuite, Seobility, SEOptimer and Similarweb. Each one has a side-by-side comparison with SE Ranking.

Is there a free alternative to SE Ranking?

Yes. Semrush, Ahrefs, Moz Pro, Mangools, Rank Math, SEO PowerSuite, Seobility, SEOptimer and Similarweb have a free plan alongside paid ones.

Which SE Ranking alternatives work on Windows?

The SE Ranking listing does not include a Windows app. SEO PowerSuite lists one.

Which SE Ranking alternatives work on macOS?

The SE Ranking listing does not include a macOS app. SEO PowerSuite lists one.

When were these prices checked?

Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.