Clicks.so vs SE Ranking (2026): which should you pick?

Pick Clicks.so if

• Fits if the big SEO suites cost more than you want to pay
• Works for freelancers checking keywords and backlinks for a handful of client sites

Look elsewhere if

• Watch out: the 7-day trial rolls into the plan you chose automatically, so cancel in time if you don't want it
• Skip it if you need daily rankings, as positions refresh every 48 hours
• Tight if you track a lot, since rank tracking runs on 50 credits a month on Solo and 250 on Agency
• Watch out: the pricing page promises a 100% money-back guarantee, but the refund policy only allows requests within 48 hours
• Watch out: the AI page still shows a beta waitlist, so how much AI tracking is live isn't clear

Pick SE Ranking if

• Fits if you track lots of keywords daily across several client sites
• Works for small marketing teams who want research, audits and tracking under one login

Look elsewhere if

• Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
• Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
• Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
• Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
• Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app

Clicks.so

• There is no free plan: the free option is the 7-day trial, after which the chosen plan is charged automatically.
• Rankings update every 48 hours rather than daily, and tracking is capped by monthly credits: 50 on Solo up to 250 on Agency.
• The pricing page shows a 100% money-back guarantee, but the refund policy limits refunds to requests within 48 hours of ordering.
• The AI page still shows a beta waitlist next to the AI visibility features, so how much of that tracking is live is not clear.

SE Ranking

• Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
• White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
• Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
• Payments are non-refundable except where the service was not delivered as promised.

Clicks.so

Keyword research

Each report returns up to 500 to 1,000 related and phrase-match keywords by plan, with the competitors ranking for each and AI keyword suggestions.

Site stats

Estimate any site's top keywords and top pages and see its competing domains, with up to 1,000 rows per report on the Agency plan.

Backlink analysis

Backlink, top-page and anchor reports for any domain, plus the domains that link to competitors.

Site audits

10 to 40 audits a month depending on plan, crawling up to 1,000, 4,000 or 6,000 pages each.

Rank tracking

Rankings refresh every 48 hours, with bulk keyword import, suggested keywords to track and position history.

AI visibility

Scores how likely ChatGPT, Perplexity, Gemini and others are to recommend a site, and tracks prompts and citations with a checklist of fixes.

SE Ranking

Rank Tracker

Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.

Keyword, competitor and backlink research

Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.

Website audit

Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.

AI visibility tracking

Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.

Reports and local SEO

Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.

API and MCP

Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.

Clicks.so

• Solo$15

  per month for 5 projects, billed annually ($25 billed monthly)

  100 keyword, site stats and backlink reports a month each, 10 audits of up to 1,000 pages, and 50 rank tracking credits.

• Freelancer$30

  per month for 10 projects, billed annually ($50 billed monthly)

  250 keyword reports, 200 site stats and backlink reports, 20 audits of up to 4,000 pages, and 100 rank tracking credits.

• Agency$45

  per month for 15 projects, billed annually ($75 billed monthly)

  500 keyword reports, 400 site stats and backlink reports, 40 audits of up to 6,000 pages, and 250 rank tracking credits.

SE Ranking

• Core$103.20

  per month, billed annually ($129 billed monthly)

  1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.

• Growth$223.20

  per month, billed annually ($279 billed monthly)

  3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.

• EnterpriseCustom

  Custom limits and terms, full API and advanced integrations, through sales.

Clicks.so

• Annual discount

  Save 40% with yearly billing

  Clicks.so's pricing page lists yearly billing at 40% less: Solo is $180 a year ($15 a month) instead of $25 a month.

SE Ranking

• Annual discount

  Save 20% with annual billing

  SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.