Raven Tools review (2026): is it worth $39 a month, billed yearly?
SEO tools and white-label client reports for agencies
Raven Tools report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for white-label client reports for agencies
Raven Tools is an agency SEO and reporting kit: a site auditor, rank tracking on five engines, backlink and competitor research on Majestic and Moz data, and drag-and-drop reports that pull in analytics, ads, social and email. But rank checks are metered, nothing is refunded, annual plans are prepaid and can't be downgraded, and reports on your own domain wait for Grow at $139.
Who Raven Tools is for
- Fits if you send clients branded monthly SEO and marketing reports
- Works for small agencies that want audits, rankings and backlinks in one account
Who Raven Tools is not for
- Not for you if you might want your money back, as there are no refunds and annual plans can't be downgraded
- Tight if you track daily on Small Biz, since 1,500 checks is 50 keywords a day
- Pricey if you want reports on your own domain, which starts at Grow for $139
- Watch out: your data is deleted 30 days after you cancel
- Watch out: payment is by credit card only, and yearly plans are paid for the full year upfront
Why Raven Tools gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneySmall Biz is $39 a month prepaid for the year ($468), or $49 monthly, for 2 domains, 2 users and 1,500 rank checks. Mid-range for this category, with unlimited reports included.
- CFree plan and trialNo free plan, but a 7-day trial where a card is only asked for when you upgrade.
- BFeaturesSite audits of up to 7 million pages, rank tracking on Google, Bing, Yahoo, Yandex and Baidu, backlink research, uncapped keyword and competitor research, and reports from 30+ data modules. The whole job, built around client reporting.
- CEase of useNo rating on record. Reports are drag and drop, but rank checks are metered per keyword, device and engine, so there's some maths before you track.
- BPlatforms and integrationsWeb only, connected to Google Analytics, Search Console, Bing Webmaster Tools, Google Ads, Facebook Ads, Mailchimp, CallRail and Majestic. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Raven Tools's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Raven Tools? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/raven-tools#review"><img src="https://toolgpa.com/badge/raven-tools.svg" alt="Raven Tools: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Raven Tools stands among SEO tools
Raven Tools's GPA of 2.4 is higher than 42 of the 64 other SEO tools we grade, and level with 13.
It stands best on features (B, above 43 of 64) and worst on ease of use (C, above 0).
Its paid plans start at $39 a month, against a middle price of $39 for the category: 28 of the 56 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 65 SEO tools we grade, cut by the letter each got. Raven Tools’s own letter is outlined.
- CValue for moneyAbove 11 of 64, level with 32
- CFree plan and trialAbove 14 of 64, level with 44
- BFeaturesAbove 43 of 64, level with 21
- CEase of useAbove 0 of 64, level with 60
- BPlatforms and integrationsAbove 15 of 64, level with 49
Price against what you get
Each dot is one of 57 SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Raven Tools, or make your own?
Keep it
To replace Raven Tools you would be making an index of the links between billions of web pages. That is not a weekend's work, with an AI app builder or without one.
It costs $468 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- An index of the links between billions of web pages.
- Search volumes for millions of keywords, gathered and kept up to date.
- A crawler that checks every page of a site.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Google Analytics, Google Search Console and Bing Webmaster Tools among them.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Raven Tools’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Raven Tools?
Raven Tools is a web-based SEO and client reporting platform for agencies and in-house marketers. It combines a site auditor, rank tracking, backlink and competitor research using Majestic and Moz data, and drag-and-drop marketing reports that pull in analytics, ads, social and email data. It has been part of TapClicks since 2017.
Worth knowing
- Rank tracking is metered in checks: one keyword on one device and engine, once. Daily tracking uses a check per keyword each day; extra checks cost $0.003 each.
- There are no refunds: partial months are not refunded, annual plans cannot be refunded or downgraded, and data is deleted 30 days after cancelling.
- Small Biz and Start brand reports only on a Raven subdomain and email; a custom domain needs Grow or above.
- Payment is by credit card only, and annual plans are prepaid for the full year.
Key features
- Site Auditor
- Crawls 50,000 to 7 million pages a month by plan, scores site health out of 100, lists issues by severity as a checklist and compares results month over month.
- SERP Rank Tracker
- Daily, weekly or monthly checks on Google, Bing, Yahoo, Yandex and Baidu, by device, language, city or zip code, compared against competitors.
- Backlink Explorer and Link Spy
- Backlink research on Majestic and Moz data, up to 50,000 links per URL, plus a Link Manager that stores and monitors 25,000 to 150,000 links.
- Marketing Reports
- Drag-and-drop reports from 30+ data modules covering SEO, analytics, ads, social, email and call tracking, run on a schedule or on demand. Every plan has unlimited reports.
- Competitor and keyword research
- Compare domains on Moz and Majestic metrics, discover organic competitors and their keywords, and research keywords with Google search volume, all without a cap.
- Tasks and content
- A light task manager for campaigns, publishing to WordPress and ordering written content from Textbroker, paid by use.
Raven Tools pricing
As of Oct 23, 2026, Raven Tools is a paid product with a free trial, starting at $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly).
- Starts at
- $39 per month for 1,500 rank checks, billed yearly ($49 billed monthly)
- Free plan
- None
- Free trial
- 7-day free trial; a credit card is entered only when upgrading
| Plan | Price | What you get |
|---|---|---|
| Small Biz | $39per month for 1,500 rank checks, billed yearly ($49 billed monthly) | 2 domains, 2 users and 50,000 page crawls a month, with unlimited reports branded on a Raven subdomain. $468 prepaid for the year. |
| Start | $79per month for 15,000 rank checks, billed yearly ($109 billed monthly) | 20 domains, 4 users and 400,000 page crawls a month. $948 prepaid for the year. |
| Grow | $139per month for 20,000 rank checks, billed yearly ($199 billed monthly) | 80 domains, 8 users and 2 million page crawls, with full white label on your own domain. $1,668 prepaid for the year. |
| Thrive | $249per month for 25,000 rank checks, billed yearly ($299 billed monthly) | 160 domains, 20 users and 5 million page crawls a month. $2,988 prepaid for the year. |
| Lead | $399per month for 30,000 rank checks, billed yearly ($479 billed monthly) | 320 domains, 40 users and 7 million page crawls a month. $4,788 prepaid for the year. |
| Enterprise | Custom | More users, domains, keywords, crawls or backlinks than Lead, quoted on request. |
Read from raventools.com on Oct 23, 2026. Prices change, so confirm with Raven Tools before you buy.
Ways to pay less
- Annual discountUp to 30% off with yearly prepaid billing
Raven's pricing page offers up to 30% off for paying a year upfront: Grow is $139 a month ($1,668 a year) instead of $199 a month.
Stated on raventools.com
Works with
Raven Tools alternatives
- Raven Tools vs WebCEO
Free trial · from $32/mo
- Raven Tools vs AgencyAnalytics
Free trial · from $20/mo
- Raven Tools vs SE Ranking
Free trial · from $103.20/mo
- Raven Tools vs Semrush
Free plan · from $117.33/mo
- Raven Tools vs SEO PowerSuite
Free plan · from $19.95/mo
Common questions
Does Raven Tools have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Raven Tools is listed for Web.
Does Raven Tools have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Raven Tools is listed for Web.
Is Raven Tools open source?
Raven Tools is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.