Moz Pro
SEO toolkit for keyword and link research, site crawls and rankings
Moz Pro report card
Weak · out of 4.0 · graded Oct 17, 2026
Best for guided SEO for small businesses new to it
Moz Pro bundles keyword and link research, rank tracking against three competitors, site crawls and AI answer tracking, with the MozBar extension thrown in. Standard, the plan aimed at small businesses, is $79 a month on yearly billing. The trouble is it allows just 150 keyword queries a month, and 5,000 means Medium at $143.
Who Moz Pro is for
- Great if you're new to SEO and want a tool that explains what to fix
- Good for small teams who want two or three users without paying per seat, on Medium or Large
- Handy when you want keyword rankings and AI answer tracking on one plan
Who Moz Pro is not for
- Tight if you research keywords every day, as Standard stops at 150 queries a month
- Pricey if you just want the basics, at $79 a month on yearly billing
- Skip it if you want to try before paying, since the trial needs a card and only covers Medium
Why Moz Pro gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyStandard is $79 a month billed yearly ($99 monthly), and Moz pitches it at small businesses. That's about twice this category's middle for 1 user, 3 campaigns and 150 keyword queries a month. Proper research room sits on Medium at $143. Starter, at $49, is for one site.
- CFree plan and trialA free Moz Community account gives limited use of Keyword Explorer, Link Explorer and MozBar. The trial only covers Medium billed monthly, needs a card, and Moz doesn't say how long it lasts.
- CFeaturesKeyword Explorer, Link Explorer, rank tracking on up to four search engines, Site Crawl, and AI answer tracking across GPT, Gemini, AI Mode and Perplexity. The gap the listing names is on Standard: 150 keyword queries a month runs out fast.
- CEase of useNo rating on record. Onboarding tips and fix-it instructions in Site Crawl help beginners, but campaigns still need setting up and there's a fair bit to learn.
- CPlatforms and integrationsWeb plus the MozBar Chrome extension. The listing names no integrations, and the Moz API and Moz Local are separate products with their own prices. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Moz's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Moz Pro? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/moz-pro#review"><img src="https://toolgpa.com/badge/moz-pro.svg" alt="Moz Pro: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Moz Pro stands among SEO tools
Moz Pro's GPA of 1.8 is higher than 0 of the 21 other SEO tools we grade.
It stands best on free plan and trial (C, above 2 of 21) and worst on value for money (D, above 0).
Its paid plans start at $49 a month, against a middle price of $34.45 for the category: 13 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 10 tools score higher and cost less.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. Moz Pro’s own letter is outlined.
- DValue for moneyAbove 0 of 21, level with 5
- CFree plan and trialAbove 2 of 21, level with 17
- CFeaturesAbove 0 of 21, level with 13
- CEase of useAbove 0 of 21, level with 18
- CPlatforms and integrationsAbove 0 of 21, level with 5
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Moz Pro, or make your own?
Keep it
To replace Moz Pro you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 21 of the 21 other SEO tools grade higher. It costs $588 a year.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- Daily checks of where your pages rank in search results.
- A crawler that checks every page of a site.
- An API that other software can build on.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Moz Pro’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Moz Pro?
Moz Pro is a web-based SEO toolkit from Moz. It combines Keyword Explorer and Link Explorer for research with campaigns that track a site's rankings against competitors, crawl it for technical errors and produce reports. Newer plans add tracking of how a brand shows up in AI chat answers, and paid plans include the MozBar Chrome extension.
Moz Pro has a free plan. Paid plans start at $49 per month, billed monthly. See every plan
Good for
- Small businesses and beginners who want guided SEO with onboarding tips
- Teams that need two or three users without paying per seat
- Marketers who want rank tracking and AI answer tracking in one plan
Worth knowing
- Standard allows only 150 keyword queries a month, against 5,000 on Medium.
- Extra user seats cost $49 a month each; more campaigns are $10 a month each and 200 more keywords $20.
- The free trial is only for the Medium plan billed monthly, needs a credit card, and ends if you buy an add-on.
- Moz Local, for business listings, and the Moz API are separate products with their own prices.
Key features
- Keyword Explorer
- Research keywords by topic or by the site that ranks for them; monthly query limits run from 150 on Standard to 15,000 on Large.
- Link Explorer
- Look up any site's backlinks, with 5,000 to 70,000 backlink queries a month and lists for tracking links you have built.
- Campaigns and rank tracking
- Each campaign tracks one site and three competitors, with keyword rankings on desktop and mobile across up to four search engines.
- Site Crawl
- Audit a site for technical errors with instructions for fixing them, and re-crawl on demand to check the fixes.
- AI visibility tracking
- Track prompts weekly across GPT, Gemini, Google AI Mode and Perplexity, with citations and sentiment, plus AI-written content briefs.
- MozBar Premium
- The full version of Moz's Chrome extension shows SEO metrics and on-page elements for any page or search result as you browse.
Moz Pro pricing
- Starts at
- $49 per month, billed monthly
- Free plan
- Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension.
- Free trial
- Free trial of the Medium plan billed monthly; credit card required, length not stated
| Plan | Price | What you get |
|---|---|---|
| Free account | $0 | Moz Community account with limited access to Keyword Explorer, Link Explorer and MozBar. |
| Starter | $49per month, billed monthly | Entry-level plan for individuals managing a single website. |
| Standard | $79per month, billed yearly ($99 billed monthly) | 1 user, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 150 keyword queries a month and 150 tracked AI prompts. |
| Medium | $143per month, billed yearly ($179 billed monthly) | 2 users, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 5,000 keyword queries and 300 AI prompts. |
| Large | $239per month, billed yearly ($299 billed monthly) | 3 users, 25 campaigns, 3,000 tracked keywords, 1.25 million pages crawled a week, 15,000 keyword queries and 600 AI prompts. |
| Enterprise | Custom | For enterprise businesses and agencies; priced by talking to Moz. |
Read from moz.com on Oct 17, 2026. Prices change, so confirm with Moz Pro before you buy.
Ways to pay less
- Annual discountSave 20% with yearly billing
Moz's pricing page lists Standard, Medium and Large at 20% less when paid yearly, for example Medium at $143 a month instead of $179.
Stated on moz.com - Nonprofit50% off for registered nonprofits
Registered 501(c)(3) nonprofits get 50% off the regular monthly price, or 30% off the listed yearly price, by sending proof to Moz's Help Team.
Stated on moz.com
Moz Pro alternatives
- Moz Pro vs Semrush
Free plan · from $117.33/mo
- Moz Pro vs Ahrefs
Free plan · from $29/mo
- Moz Pro vs SE Ranking
Free trial · from $103.20/mo
- Moz Pro vs Serpstat
Free trial · from $50/mo
- Moz Pro vs Mangools
Free plan · from $37.70/mo
Common questions
Is Moz Pro free?
Moz Pro has a free plan. Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension. Paid plans start at $49 per month, billed monthly.
How much does Moz Pro cost?
Moz Pro lists 6 plans. Free account: $0. Starter: $49 per month, billed monthly. Standard: $79 per month, billed yearly ($99 billed monthly). Medium: $143 per month, billed yearly ($179 billed monthly). Large: $239 per month, billed yearly ($299 billed monthly). Enterprise: custom pricing. Prices were read from moz.com on Oct 17, 2026.
What platforms does Moz Pro work on?
Moz Pro is available on Web. It also has a browser extension.
Does Moz Pro offer any discounts?
Moz Pro publicly lists the following: Save 20% with yearly billing; 50% off for registered nonprofits.
Does Moz Pro have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Moz Pro is listed for Web.
Does Moz Pro have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Moz Pro is listed for Web.
Is Moz Pro open source?
Moz Pro is not described as open source on its own site, as read on Oct 17, 2026.
Does Moz Pro have an API?
Yes. Moz Pro offers a public API, according to its own site.
Does Moz Pro have a free trial?
Yes. Free trial of the Medium plan billed monthly; credit card required, length not stated.
Who makes Moz Pro?
Moz Pro is made by SEOMoz, Inc.
What are the alternatives to Moz Pro?
The closest alternatives to Moz Pro in our directory are Semrush, Ahrefs, SE Ranking, Serpstat and Mangools. Each one has a side-by-side comparison with Moz Pro.
How does Moz Pro compare with other SEO tools?
Moz Pro's GPA of 1.8 is higher than 0 of the 21 other SEO tools we grade. It stands best on free plan and trial (C, above 2 of 21) and worst on value for money (D, above 0).
Is Moz Pro good value for money?
ToolGPA grades Moz Pro D for value for money. Its paid plans start at $49 a month, against a middle price of $34.45 for the category: 13 of the 21 others that charge start lower. On features, ease of use and platforms it scores 2.0 out of 4. 10 tools score higher and cost less.
Could I make my own version of Moz Pro?
To replace Moz Pro you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 21 of the 21 other SEO tools grade higher. It costs $588 a year. What you could not make: Search volumes for millions of keywords, gathered and kept up to date. An index of the links between billions of web pages. Daily checks of where your pages rank in search results. A crawler that checks every page of a site. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.