Moz Pro vs Serpstat
We give Moz Pro a 1.8 GPA and Serpstat a 2.0, out of 4.0. Moz Pro grades higher on the free plan. Serpstat grades higher on value for money and platforms. They get the same grade on features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Moz Pro
SEO toolkit for keyword and link research, site crawls and rankings
Serpstat
All-in-one SEO platform for research, rank tracking and site audits
How we grade them
| 1.8GPAMoz ProWeak | 2.0GPASerpstatFair | |
|---|---|---|
| Value for money | DStandard is $79 a month billed yearly ($99 monthly), and Moz pitches it at small businesses. That's about twice this category's middle for 1 user, 3 campaigns and 150 keyword queries a month. Proper research room sits on Medium at $143. Starter, at $49, is for one site. | CIndividual is $50 a month on yearly billing ($69 monthly), at the top of this category's middle range, for 1 user, 100 searches a day and 10,000 position checks a month. Team, with 3 users and the API, is $100. |
| Free plan and trial | CA free Moz Community account gives limited use of Keyword Explorer, Link Explorer and MozBar. The trial only covers Medium billed monthly, needs a card, and Moz doesn't say how long it lasts. | DNo free plan. The 7-day trial of Individual or Team checks your card with a $1 charge that comes back, then renews into a paid plan unless you cancel. |
| Features | CKeyword Explorer, Link Explorer, rank tracking on up to four search engines, Site Crawl, and AI answer tracking across GPT, Gemini, AI Mode and Perplexity. The gap the listing names is on Standard: 150 keyword queries a month runs out fast. | CKeyword and site research with organic and paid rankings, backlinks, daily rank tracking and audits. The gaps are on Individual: no API, AI tools, keyword lists, batch analysis or JavaScript rendering, and one pool of daily searches for everything. |
| Ease of use | CNo rating on record. Onboarding tips and fix-it instructions in Site Crawl help beginners, but campaigns still need setting up and there's a fair bit to learn. | CNo rating on record. Daily search credits shared across site, keyword and backlink lookups take some planning, and the reports have a learning curve. |
| Platforms and integrations | CWeb plus the MozBar Chrome extension. The listing names no integrations, and the Moz API and Moz Local are separate products with their own prices. No desktop or phone app. | BWeb plus a browser extension, with an API and an MCP connection for ChatGPT and Claude from the Team plan. No desktop or phone app. |
| Best for | guided SEO for small businesses new to it | a cheaper all-in-one SEO suite |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Moz Pro and Serpstat. How we grade
Price against what you get
Moz Pro starts at $49 a month and scores 2.0 out of 4 on features, ease of use and platforms. Serpstat starts at $50 a month and scores 2.3.
Serpstat scores higher, and starts $1 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 10 score higher than Moz Pro for less, and 7 score higher than Serpstat for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Moz Pro starts at $49 per month, billed monthly. Serpstat starts at $50 per month, billed annually ($69 billed monthly).
- Moz Pro has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
At a glance
| Moz Pro | Serpstat | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per month, billed monthly | $50 per month, billed annually ($69 billed monthly) |
| Free plan | Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension. | None |
| Free trial | Free trial of the Medium plan billed monthly; credit card required, length not stated | 7-day free trial of Individual or Team; card verified with a $1 charge that is returned |
| Web | ||
| Browser extension | ||
| Made by | SEOMoz, Inc. | Serpstat (part of Fractal) |
| Price read from | moz.com | serpstat.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Moz Pro
- Small businesses and beginners who want guided SEO with onboarding tips
- Teams that need two or three users without paying per seat
- Marketers who want rank tracking and AI answer tracking in one plan
Serpstat
- Freelancers who want research, tracking and audits at a lower price
- Small agencies that need several users and an API on one plan
- Teams that track paid and organic rankings together
Worth knowing
Moz Pro
- Standard allows only 150 keyword queries a month, against 5,000 on Medium.
- Extra user seats cost $49 a month each; more campaigns are $10 a month each and 200 more keywords $20.
- The free trial is only for the Medium plan billed monthly, needs a credit card, and ends if you buy an add-on.
- Moz Local, for business listings, and the Moz API are separate products with their own prices.
Serpstat
- Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
- The trial renews into a paid plan automatically after 7 days unless cancelled.
- White-label reports are only on the Agency plan.
- Daily search credits are shared across site, keyword and backlink lookups.
Key features
Moz Pro
- Keyword Explorer
- Research keywords by topic or by the site that ranks for them; monthly query limits run from 150 on Standard to 15,000 on Large.
- Link Explorer
- Look up any site's backlinks, with 5,000 to 70,000 backlink queries a month and lists for tracking links you have built.
- Campaigns and rank tracking
- Each campaign tracks one site and three competitors, with keyword rankings on desktop and mobile across up to four search engines.
- Site Crawl
- Audit a site for technical errors with instructions for fixing them, and re-crawl on demand to check the fixes.
- AI visibility tracking
- Track prompts weekly across GPT, Gemini, Google AI Mode and Perplexity, with citations and sentiment, plus AI-written content briefs.
- MozBar Premium
- The full version of Moz's Chrome extension shows SEO metrics and on-page elements for any page or search result as you browse.
Serpstat
- Keyword and site analysis
- Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.
- Backlink analysis
- Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.
- Rank Tracker
- Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.
- Site Audit
- Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.
- API and MCP
- Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.
- LLM Brand Monitor
- See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.
Plans
Moz Pro
Free account$0
Moz Community account with limited access to Keyword Explorer, Link Explorer and MozBar.
Starter$49
per month, billed monthly
Entry-level plan for individuals managing a single website.
Standard$79
per month, billed yearly ($99 billed monthly)
1 user, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 150 keyword queries a month and 150 tracked AI prompts.
Medium$143
per month, billed yearly ($179 billed monthly)
2 users, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 5,000 keyword queries and 300 AI prompts.
Large$239
per month, billed yearly ($299 billed monthly)
3 users, 25 campaigns, 3,000 tracked keywords, 1.25 million pages crawled a week, 15,000 keyword queries and 600 AI prompts.
EnterpriseCustom
For enterprise businesses and agencies; priced by talking to Moz.
Serpstat
Individual$50
per month, billed annually ($69 billed monthly)
1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.
Team$100
per month, billed annually ($129 billed monthly)
3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.
Team x2$169
per month, billed annually ($209 billed monthly)
6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.
Agency$410
per month, billed annually ($499 billed monthly)
30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.
Ways to pay less
Moz Pro
- Annual discount
Save 20% with yearly billing
Moz's pricing page lists Standard, Medium and Large at 20% less when paid yearly, for example Medium at $143 a month instead of $179.
- Nonprofit
50% off for registered nonprofits
Registered 501(c)(3) nonprofits get 50% off the regular monthly price, or 30% off the listed yearly price, by sending proof to Moz's Help Team.
Serpstat
- Annual discount
Save up to 27% with annual billing
Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.
- Nonprofit
Discounts for nonprofits on request
Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.
