Serpstat vs Ubersuggest
We give Serpstat a 2.0 GPA and Ubersuggest a 2.4, out of 4.0. Ubersuggest grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Serpstat
All-in-one SEO platform for research, rank tracking and site audits
Ubersuggest
Low-cost SEO tool for keyword ideas, site audits and rank tracking
How we grade them
| 2.0GPASerpstatFair | 2.4GPAUbersuggestFair | |
|---|---|---|
| Value for money | CIndividual is $50 a month on yearly billing ($69 monthly), at the top of this category's middle range, for 1 user, 100 searches a day and 10,000 position checks a month. Team, with 3 users and the API, is $100. | BIndividual is $192 a year, $16 a month on yearly billing ($29 monthly), inside this category's cheapest quarter, for 1 project and 125 tracked keywords. Pay once and it's $290 for life, but lifetime purchases are final and non-refundable. |
| Free plan and trial | DNo free plan. The 7-day trial of Individual or Team checks your card with a $1 charge that comes back, then renews into a paid plan unless you cancel. | CThere's a free account you can drop back to, but the pricing page doesn't list its limits. The 7-day trial is a one-off and covers the monthly plans only. |
| Features | CKeyword and site research with organic and paid rankings, backlinks, daily rank tracking and audits. The gaps are on Individual: no API, AI tools, keyword lists, batch analysis or JavaScript rendering, and one pool of daily searches for everything. | CKeyword and content ideas, competitor and backlink research with 3 years of link history, site audits, rank tracking and AI checks in ChatGPT, Gemini and AI Overviews. The gap: rankings and audits update weekly on every plan. |
| Ease of use | CNo rating on record. Daily search credits shared across site, keyword and backlink lookups take some planning, and the reports have a learning curve. | CNo rating on record. It's built for beginners, with a step-by-step SEO course and an AI Chat that answers questions about your reports, but there's still setup and a fair bit to learn. |
| Platforms and integrations | BWeb plus a browser extension, with an API and an MCP connection for ChatGPT and Claude from the Team plan. No desktop or phone app. | BWeb plus a browser extension, linked to Search Console and WordPress, with apps for ChatGPT and Claude and an MCP server that also reaches Cursor. There's no API plan, and no desktop or phone app. |
| Best for | a cheaper all-in-one SEO suite | cheap all-round SEO for your own site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Serpstat and Ubersuggest. How we grade
Price against what you get
Serpstat starts at $50 a month and scores 2.3 out of 4 on features, ease of use and platforms. Ubersuggest starts at $29 a month and scores 2.3.
They score the same, and Ubersuggest starts $21 a month lower. Of the other SEO tools on the chart, 7 score higher than Serpstat for less, and 4 score higher than Ubersuggest for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Serpstat starts at $50 per month, billed annually ($69 billed monthly). Ubersuggest starts at $29 per month, billed monthly.
- Ubersuggest has a free plan. Serpstat does not, though it has a free trial.
- Serpstat also covers reports.
At a glance
| Serpstat | Ubersuggest | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $50 per month, billed annually ($69 billed monthly) | $29 per month, billed monthly |
| Free plan | None | Free account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page. |
| Free trial | 7-day free trial of Individual or Team; card verified with a $1 charge that is returned | One-time 7-day free trial of the monthly plans |
| Web | ||
| Browser extension | ||
| Made by | Serpstat (part of Fractal) | NP Digital |
| Price read from | serpstat.com | app.neilpatel.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Serpstat
- Freelancers who want research, tracking and audits at a lower price
- Small agencies that need several users and an API on one plan
- Teams that track paid and organic rankings together
Ubersuggest
- Small business owners doing SEO on their own site on a tight budget
- People who would rather pay once than keep a subscription
- Beginners who want step-by-step SEO training alongside the tool
Worth knowing
Serpstat
- Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
- The trial renews into a paid plan automatically after 7 days unless cancelled.
- White-label reports are only on the Agency plan.
- Daily search credits are shared across site, keyword and backlink lookups.
Ubersuggest
- Rank tracking and site audits update weekly on every plan.
- There is no API plan; outside access is through the MCP server and the ChatGPT and Claude apps.
- Lifetime purchases are final and non-refundable; the free trial covers monthly plans only.
- More users, projects, tracked keywords, AI prompts or credits cost $5 a month for each add-on.
Key features
Serpstat
- Keyword and site analysis
- Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.
- Backlink analysis
- Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.
- Rank Tracker
- Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.
- Site Audit
- Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.
- API and MCP
- Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.
- LLM Brand Monitor
- See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.
Ubersuggest
- Keyword and content ideas
- Get 20,000 to 100,000 keyword suggestions a month by plan, with search intent, AI prompt ideas and content ideas from top pages.
- Competitor and backlink research
- Track 5 to 15 competitors, see their top pages and keywords, and browse backlinks with 3 years of link history.
- Site audit
- Crawl 1,000 to 10,000 pages a week per report for SEO errors, using Google Search Console data for more detail.
- Rank tracking
- Track 125 to 300 keywords per project with weekly updates and mobile rankings, in 20 locations on Individual and unlimited above.
- AI search visibility
- Check set prompts per brand in ChatGPT, Gemini and Google AI Overviews, monthly on Individual up to weekly on Enterprise.
- AI chat, MCP and apps
- Ask questions of your reports in AI Chat, or bring the data into ChatGPT, Claude or Cursor through apps and an MCP server.
Plans
Serpstat
Individual$50
per month, billed annually ($69 billed monthly)
1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.
Team$100
per month, billed annually ($129 billed monthly)
3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.
Team x2$169
per month, billed annually ($209 billed monthly)
6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.
Agency$410
per month, billed annually ($499 billed monthly)
30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.
Ubersuggest
Free$0
Free account with limited access; the pricing page does not list its limits.
Individual$29
per month, billed monthly
1 project, 150 reports a day, 250 credits a month, 125 tracked keywords, 1,000-page weekly audits and 10 AI prompts checked monthly.
Business$49
per month, billed monthly
7 projects, 300 reports a day, 500 credits, 150 keywords per project, 5,000-page audits and 15 AI prompts checked every two weeks.
Enterprise$99
per month, billed monthly
15 projects, 900 reports a day, 1,000 credits, 300 keywords per project, 10,000-page audits and 20 AI prompts checked weekly.
Ways to pay less
Serpstat
- Annual discount
Save up to 27% with annual billing
Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.
- Nonprofit
Discounts for nonprofits on request
Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.
Ubersuggest
- Annual discount
Yearly billing from $192 a year
The pricing page's US price list has yearly plans at $192 for Individual, $326 for Business and $657 for Enterprise, against $29, $49 and $99 a month.
- Lifetime license
Lifetime access from $290, paid once
A single payment of $290 (Individual), $490 (Business) or $990 (Enterprise) buys lifetime access. The page shows lifetime first, under a countdown banner.
