Serpstat
All-in-one SEO platform for research, rank tracking and site audits
Serpstat report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for a cheaper all-in-one SEO suite
Serpstat covers keyword and competitor research, backlinks, daily rank tracking and site audits, with an API, AI tools and an MCP link for ChatGPT and Claude from the Team plan. Individual is $50 a month on yearly billing. But the trial wants a card, and Individual leaves out the API and JavaScript rendering.
Who Serpstat is for
- Great if you want research, tracking and audits for less than the big names charge
- Good for small agencies wanting several users and an API on one plan
- Handy when you track paid and organic rankings side by side
Who Serpstat is not for
- Skip it if you won't hand over a card for a trial, as it takes $1 to check
- Not for you if you need the API on a single-user plan, as it starts on Team
- Tight if you research all day on Individual, at 100 searches a day for everything
Why Serpstat gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyIndividual is $50 a month on yearly billing ($69 monthly), at the top of this category's middle range, for 1 user, 100 searches a day and 10,000 position checks a month. Team, with 3 users and the API, is $100.
- DFree plan and trialNo free plan. The 7-day trial of Individual or Team checks your card with a $1 charge that comes back, then renews into a paid plan unless you cancel.
- CFeaturesKeyword and site research with organic and paid rankings, backlinks, daily rank tracking and audits. The gaps are on Individual: no API, AI tools, keyword lists, batch analysis or JavaScript rendering, and one pool of daily searches for everything.
- CEase of useNo rating on record. Daily search credits shared across site, keyword and backlink lookups take some planning, and the reports have a learning curve.
- BPlatforms and integrationsWeb plus a browser extension, with an API and an MCP connection for ChatGPT and Claude from the Team plan. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Serpstat's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/serpstat#review"><img src="https://toolgpa.com/badge/serpstat.svg" alt="Serpstat: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Serpstat stands among SEO tools
Serpstat's GPA of 2.0 is higher than 1 of the 21 other SEO tools we grade, and level with 4.
It stands best on platforms and integrations (B, above 6 of 21) and worst on free plan and trial (D, above 0).
Its paid plans start at $50 a month, against a middle price of $34.45 for the category: 16 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 7 tools score higher and cost less.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. Serpstat’s own letter is outlined.
- CValue for moneyAbove 6 of 21, level with 5
- DFree plan and trialAbove 0 of 21, level with 1
- CFeaturesAbove 0 of 21, level with 13
- CEase of useAbove 0 of 21, level with 18
- BPlatforms and integrationsAbove 6 of 21, level with 15
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Serpstat, or make your own?
Keep it
To replace Serpstat you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 16 of the 21 other SEO tools grade higher. It costs $600 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- Daily checks of where your pages rank in search results.
- A crawler that checks every page of a site.
- It plugs into other products, ChatGPT and Claude among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Serpstat’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Serpstat?
Serpstat is a web-based SEO platform covering keyword research, site and competitor analysis, backlink analysis, daily rank tracking and site audits. Team plans and above add an API, AI tools and an MCP connection for ChatGPT and Claude, and a separate LLM Brand Monitor tracks how AI models describe a brand. Limits are set as searches per day and checks per month.
Serpstat is a paid product with a free trial, starting at $50 per month, billed annually ($69 billed monthly). See every plan
Good for
- Freelancers who want research, tracking and audits at a lower price
- Small agencies that need several users and an API on one plan
- Teams that track paid and organic rankings together
Worth knowing
- Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
- The trial renews into a paid plan automatically after 7 days unless cancelled.
- White-label reports are only on the Agency plan.
- Daily search credits are shared across site, keyword and backlink lookups.
Key features
- Keyword and site analysis
- Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.
- Backlink analysis
- Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.
- Rank Tracker
- Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.
- Site Audit
- Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.
- API and MCP
- Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.
- LLM Brand Monitor
- See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.
Serpstat pricing
- Starts at
- $50 per month, billed annually ($69 billed monthly)
- Free plan
- None
- Free trial
- 7-day free trial of Individual or Team; card verified with a $1 charge that is returned
| Plan | Price | What you get |
|---|---|---|
| Individual | $50per month, billed annually ($69 billed monthly) | 1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows. |
| Team | $100per month, billed annually ($129 billed monthly) | 3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports. |
| Team x2 | $169per month, billed annually ($209 billed monthly) | 6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows. |
| Agency | $410per month, billed annually ($499 billed monthly) | 30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support. |
Read from serpstat.com on Oct 17, 2026. Prices change, so confirm with Serpstat before you buy.
Ways to pay less
- Annual discountSave up to 27% with annual billing
Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.
Stated on serpstat.com - NonprofitDiscounts for nonprofits on request
Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.
Stated on serpstat.com
Works with
Serpstat alternatives
- Serpstat vs Semrush
Free plan · from $117.33/mo
- Serpstat vs SE Ranking
Free trial · from $103.20/mo
- Serpstat vs Ahrefs
Free plan · from $29/mo
- Serpstat vs Mangools
Free plan · from $37.70/mo
- Serpstat vs Ubersuggest
Free plan · from $29/mo
Common questions
Is Serpstat free?
No, Serpstat is a paid product, but you can try it first. 7-day free trial of Individual or Team; card verified with a $1 charge that is returned.
How much does Serpstat cost?
Serpstat lists 4 plans. Individual: $50 per month, billed annually ($69 billed monthly). Team: $100 per month, billed annually ($129 billed monthly). Team x2: $169 per month, billed annually ($209 billed monthly). Agency: $410 per month, billed annually ($499 billed monthly). Prices were read from serpstat.com on Oct 17, 2026.
What platforms does Serpstat work on?
Serpstat is available on Web. It also has a browser extension.
Does Serpstat offer any discounts?
Serpstat publicly lists the following: Save up to 27% with annual billing; Discounts for nonprofits on request.
Does Serpstat have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Serpstat is listed for Web.
Does Serpstat have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Serpstat is listed for Web.
Is Serpstat open source?
Serpstat is not described as open source on its own site, as read on Oct 17, 2026.
Does Serpstat have an API?
Yes. Serpstat offers a public API, according to its own site.
What does Serpstat integrate with?
Serpstat's listing names ChatGPT and Claude. A listing names up to eight integrations, so it may connect to more.
Who makes Serpstat?
Serpstat is made by Serpstat (part of Fractal). It dates from 2013.
What are the alternatives to Serpstat?
The closest alternatives to Serpstat in our directory are Semrush, SE Ranking, Ahrefs, Mangools and Ubersuggest. Each one has a side-by-side comparison with Serpstat.
How does Serpstat compare with other SEO tools?
Serpstat's GPA of 2.0 is higher than 1 of the 21 other SEO tools we grade, and level with 4. It stands best on platforms and integrations (B, above 6 of 21) and worst on free plan and trial (D, above 0).
Is Serpstat good value for money?
ToolGPA grades Serpstat C for value for money. Its paid plans start at $50 a month, against a middle price of $34.45 for the category: 16 of the 21 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 7 tools score higher and cost less.
Could I make my own version of Serpstat?
To replace Serpstat you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 16 of the 21 other SEO tools grade higher. It costs $600 a year. What you could not make: Search volumes for millions of keywords, gathered and kept up to date. An index of the links between billions of web pages. Daily checks of where your pages rank in search results. A crawler that checks every page of a site. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.