Skip to content
ToolGPA

Alternatives · SEO

Serpstat alternatives

Serpstat compared with 9 alternatives: Semrush, SE Ranking, Ahrefs, Mangools, Ubersuggest and 4 more.

Serpstat is a paid product with a free trial, starting at $50 per month, billed annually ($69 billed monthly). 7 of the 9 alternatives are free or have a free plan. 2 more offer a free trial.

9 tools · Listings checked up to Oct 17, 2026 · Where the facts come from

At a glance

ToolPriceFree planRuns on
SerpstatThis toolFree trial · from $50/moTrial onlyWeb, Browser extension
SemrushFree plan · from $117.33/moYesWeb
SE RankingFree trial · from $103.20/moTrial onlyWeb
AhrefsFree plan · from $29/moYesWeb, Browser extension
MangoolsFree plan · from $37.70/moYesWeb, Browser extension
UbersuggestFree plan · from $29/moYesWeb, Browser extension
Moz ProFree plan · from $49/moYesWeb, Browser extension
RanktrackerFree trial · from $31.20/moTrial onlyWeb
SEOptimerFree plan · from $21.75/moYesWeb, Browser extension
SimilarwebFree plan · from $125/moYesWeb, Browser extension

Price against what you get

Serpstat starts at $50 a month and scores 2.3 out of 4 on features, ease of use and platforms. 2 of the 9 alternatives on this chart score higher and start lower: Ranktracker and SEOptimer.

Semrush and SE Ranking score higher without starting lower. Ahrefs, Mangools, Ubersuggest and Moz Pro start lower without scoring higher.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$5$10$20$50$100$200More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSerpstatSemrushSE RankingAhrefsMangoolsUbersuggestMoz ProRanktrackerSEOptimerSimilarweb

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart of SEO tools, and the best at every price

How each one differs from Serpstat

  1. Semrush

    SEO suite for keyword research, rank tracking and AI search visibility

    • Semrush starts at $117.33 per month, billed annually ($139 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
    • Semrush has a free plan. Serpstat does not, though it has a free trial.
    • Only Serpstat lists a browser extension.

    Suits: Freelancers and in-house marketers who want research, tracking and audits in one account

    Semrush vs SerpstatSemrush pricing and details

  2. SE Ranking

    SEO platform for rank tracking, audits, research and AI visibility

    • SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
    • Only Serpstat lists a browser extension.

    Suits: Agencies and consultants tracking rankings for many client sites

    SE Ranking vs SerpstatSE Ranking pricing and details

  3. Ahrefs

    SEO toolset for backlinks, keyword research, audits and rank tracking

    • Ahrefs starts at $29 per month, billed monthly. Serpstat starts at $50 per month, billed annually ($69 billed monthly).
    • Ahrefs has a free plan. Serpstat does not, though it has a free trial.
    • Serpstat also covers reports.

    Suits: SEOs who spend most of their time on backlinks and competitor research

    Ahrefs vs SerpstatAhrefs pricing and details

  4. Mangools

    Bundle of five SEO tools led by the KWFinder keyword research app

    • Mangools starts at $37.70 per month, billed annually ($61 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
    • Mangools has a free plan. Serpstat does not, though it has a free trial.
    • Serpstat also covers reports and site audit.

    Suits: Bloggers and small-site owners who mainly need keyword research

    Mangools vs SerpstatMangools pricing and details

  5. Ubersuggest

    Low-cost SEO tool for keyword ideas, site audits and rank tracking

    • Ubersuggest starts at $29 per month, billed monthly. Serpstat starts at $50 per month, billed annually ($69 billed monthly).
    • Ubersuggest has a free plan. Serpstat does not, though it has a free trial.
    • Serpstat also covers reports.

    Suits: Small business owners doing SEO on their own site on a tight budget

    Ubersuggest vs SerpstatUbersuggest pricing and details

  6. Moz Pro

    SEO toolkit for keyword and link research, site crawls and rankings

    • Moz Pro starts at $49 per month, billed monthly. Serpstat starts at $50 per month, billed annually ($69 billed monthly).
    • Moz Pro has a free plan. Serpstat does not, though it has a free trial.
    • Serpstat also covers reports.

    Suits: Small businesses and beginners who want guided SEO with onboarding tips

    Moz Pro vs SerpstatMoz Pro pricing and details

  7. Ranktracker

    Rank tracking with keyword research, backlinks and site audits

    • Ranktracker starts at $31.20 per month for 500 keywords, billed annually ($39 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
    • Only Serpstat lists a browser extension.

    Suits: Tracking rankings across many sites, with unlimited projects and users

    Ranktracker vs SerpstatRanktracker pricing and details

  8. SEOptimer

    SEO audit tool with white-label reports and a lead-generation widget

    • SEOptimer starts at $21.75 per month, billed annually ($29 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
    • SEOptimer has a free plan. Serpstat does not, though it has a free trial.

    Suits: Agencies sending branded SEO audit reports to clients

    SEOptimer vs SerpstatSEOptimer pricing and details

  9. Similarweb

    Traffic estimates, keyword research and competitor data for any site

    • Similarweb starts at $125 per month, billed annually ($199 billed monthly). Serpstat starts at $50 per month, billed annually ($69 billed monthly).
    • Similarweb has a free plan. Serpstat does not, though it has a free trial.
    • Serpstat also covers reports.

    Suits: Sizing up a competitor's traffic and where it comes from

    Similarweb vs SerpstatSimilarweb pricing and details

Limits worth knowing in Serpstat

  • Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
  • The trial renews into a paid plan automatically after 7 days unless cancelled.
  • White-label reports are only on the Agency plan.
  • Daily search credits are shared across site, keyword and backlink lookups.
Serpstat pricing and details

Common questions

What are the alternatives to Serpstat?

The alternatives to Serpstat in this directory are Semrush, SE Ranking, Ahrefs, Mangools, Ubersuggest, Moz Pro, Ranktracker, SEOptimer and Similarweb. Each one has a side-by-side comparison with Serpstat.

Is there a free alternative to Serpstat?

Yes. Semrush, Ahrefs, Mangools, Ubersuggest, Moz Pro, SEOptimer and Similarweb have a free plan alongside paid ones.

When were these prices checked?

Every listing on this page was checked on Oct 17, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.