Marketing Miner vs Serpstat (2026): which should you pick?
As of Oct 23, 2026, Marketing Miner grades higher than Serpstat: 2.6 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Marketing Miner grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Marketing Miner
SEO toolkit with bulk reports, rank tracking and AI visibility add-on
Serpstat
All-in-one SEO platform for research, rank tracking and site audits
Which one is for you
Pick Marketing Miner if
- Fits if you work on Czech, Slovak or other Central European sites
- Works for you if you need thousands of keywords or URLs checked at once
Look elsewhere if
- Skip it if AI answer tracking is the point, since every plan charges extra for it, from €20 a month
- Tight if you research in bursts, as report and AI credits reset monthly and don't carry over
- Not for you if you want to pay yearly by card, as annual plans go by bank transfer, and prices exclude VAT
- Watch out: there's no free plan, and the 10-day Minee trial has 1 site, 10 keywords and reduced features
- Tight if you're on Starter, with 1 website, 200 profiler lookups and 1,000 report credits a month
Pick Serpstat if
- Fits if you want research, tracking and audits in one account from $50 a month on yearly billing
- Works for small agencies that want 3 users and an API on Team at $100 a month
Look elsewhere if
- Skip it if you want a free plan or won't hand over a card: the trial takes $1 to check and renews into a paid plan after 7 days
- Not for you if you need the API, AI tools, keyword lists or JavaScript rendering on a single-user plan, as they start on Team
- Tight if you research all day on Individual, with 100 searches a day shared across site, keyword and backlink lookups
- Pricey if you want white-label reports, which are only on Agency at $410 a month
- Not for you if you want a desktop or phone app; it runs on the web with a browser extension
How we grade them
| 2.6GPAMarketing MinerGood | 2.0GPASerpstatFair | |
|---|---|---|
| Value for money | BStarter is €19 a month excluding VAT, about $21, for 1 website, 500 tracked keywords and 200 profiler lookups. That's inside this category's cheapest quarter. AI tracking is extra on every plan, from €20 a month. | CIndividual is $50 a month on yearly billing ($69 monthly), at the top of this category's middle range, for 1 user, 100 searches a day and 10,000 position checks a month. Team, with 3 users and the API, is $100. |
| Free plan and trial | CNo free plan, only the 10-day Minee plan for testing: 1 website, 10 tracked keywords and reduced features. | DNo free plan. The 7-day trial of Individual or Team checks your card with a $1 charge that comes back, then renews into a paid plan unless you cancel. |
| Features | BKeyword research, competitor analysis, rank tracking on Google and Seznam, 40+ bulk tools, site audits, brand monitoring, link building, an API and MCP. The whole job, with AI answer tracking as a paid add-on. | CKeyword and site research with organic and paid rankings, backlinks, daily rank tracking and audits. The gaps are on Individual: no API, AI tools, keyword lists, batch analysis or JavaScript rendering, and one pool of daily searches for everything. |
| Ease of use | CNo rating on record. Profilers, report credits and AI credits are three different allowances that don't roll over, so there's a fair bit to learn. | CNo rating on record. Daily search credits shared across site, keyword and backlink lookups take some planning, and the reports have a learning curve. |
| Platforms and integrations | BWeb only, connected to Search Console, Looker Studio, Sheets, Excel, ChatGPT and Claude, with an API and MCP on every paid plan. No desktop or phone app. | BWeb plus a browser extension, with an API and an MCP connection for ChatGPT and Claude from the Team plan. No desktop or phone app. |
| Best for | bulk SEO checks on long lists | all-in-one SEO from $50 a month |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Marketing Miner and Serpstat. How we grade
Price against what you get
Marketing Miner starts at about $21.29 a month and scores 2.7 out of 4 on features, ease of use and platforms. Serpstat starts at $50 a month and scores 2.3.
Marketing Miner scores higher and starts $28.71 a month lower. Of the other SEO tools on the chart, none scores higher than Marketing Miner for less, and 12 score higher than Serpstat for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Marketing Miner also covers AI search visibility and link outreach.
- Serpstat also covers reports and backlink analysis.
At a glance
| Marketing Miner | Serpstat | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €19 per month for 500 tracked keywords, excluding VAT | $50 per month, billed annually ($69 billed monthly) |
| Free plan | None | None |
| Free trial | 10-day free Minee plan with 1 website, 10 tracked keywords and reduced features, meant for testing | 7-day free trial of Individual or Team; card verified with a $1 charge that is returned |
| Web | ||
| Browser extension | ||
| Made by | Marketing Miner s.r.o. | Serpstat (part of Fractal) |
| Price read from | marketingminer.com | serpstat.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Marketing Miner
- Prices are shown in euros, excluding VAT, and are billed monthly by card; an annual plan is paid by bank transfer.
- AI visibility tracking is not included in any plan: AI credits start at €20 a month for 1,300 credits, and one prompt checked in one AI assistant costs 2 credits.
- There is no free plan, only the 10-day Minee trial, which the vendor says lacks full functionality.
- Report credits and AI credits renew monthly and unused credits do not carry over.
Serpstat
- Individual is for one user and has no API, AI tools, keyword lists, batch analysis or JavaScript rendering.
- The trial renews into a paid plan automatically after 7 days unless cancelled.
- White-label reports are only on the Agency plan.
- Daily search credits are shared across site, keyword and backlink lookups.
Key features
Marketing Miner
- Keyword research
- Search volume, suggestions, cost per click, trends and the questions people ask, with the vendor claiming its strongest data for Czechia, Slovakia and Central Europe.
- Competitor analysis
- See which keywords and pages bring a rival site its traffic, including SERP features, and which keywords competitors rank for that you do not.
- Rank tracking on Google and Seznam
- Track positions for your sites and up to 5 competitors each, with traffic impact, CSV export, project sharing and a Looker Studio connection.
- Bulk reports
- Run more than 40 tools over long lists of keywords, domains or URLs at once, paid for with report credits: a search volume lookup costs 3 credits per keyword.
- AI visibility add-on
- Measures how ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode mention you and competitors, with sources, fan-out queries and ChatGPT ads.
- MCP connection and API
- Every paid plan can connect Marketing Miner data to ChatGPT, Claude and Claude Code through MCP, and a REST API serves the same data to your own tools.
Serpstat
- Keyword and site analysis
- Research keywords and see a domain's organic and paid rankings, with 2,000 to 100,000 results per report by plan.
- Backlink analysis
- Look up a site's backlinks, with the same daily search credits shared across site, keyword and link lookups.
- Rank Tracker
- Daily updates of organic and paid rankings on desktop and mobile, including competitors, from 10,000 checks a month.
- Site Audit
- Audit 30,000 to 1.5 million pages a month; JavaScript rendering starts on the Team plan.
- API and MCP
- Team and above include API credits for search, backlink, rank tracking and audit data, and an MCP link for ChatGPT and Claude.
- LLM Brand Monitor
- See how ChatGPT, Claude, Gemini and other AI models talk about your brand and competitors, with trends over time.
Plans
Marketing Miner
Starter€19
per month for up to 500 tracked keywords, excluding VAT
1 website plus competitors, 200 profiler lookups and 1,000 report credits a month. AI credits are extra.
Miner€34
per month for up to 1,000 tracked keywords, excluding VAT
2 websites plus competitors, 500 profiler lookups and 100,000 report credits a month.
Digger€69
per month for up to 10,000 tracked keywords, excluding VAT
10 websites plus competitors, 5,000 profiler lookups and 1,000,000 report credits a month. Marked most popular.
Machine€114
per month for up to 20,000 tracked keywords, excluding VAT
20 websites plus competitors, 10,000 profiler lookups and 2,000,000 report credits a month.
Serpstat
Individual$50
per month, billed annually ($69 billed monthly)
1 user, 5 projects, 100 searches a day, 10,000 position checks and 30,000 audit pages a month, 50,000 export rows.
Team$100
per month, billed annually ($129 billed monthly)
3 users, unlimited projects, 500 searches a day, 50,000 position checks, API, MCP, AI tools, batch analysis and scheduled reports.
Team x2$169
per month, billed annually ($209 billed monthly)
6 users, 1,000 searches a day, 100,000 position checks, 300,000 audit pages and 500,000 export rows.
Agency$410
per month, billed annually ($499 billed monthly)
30 users, 5,000 searches a day, 500,000 position checks, 1.5 million audit pages, white-label reports and phone support.
Ways to pay less
Marketing Miner
- Annual discount
One month free with annual billing
Marketing Miner's pricing FAQ says an annual subscription gives 12 months for the price of 11; it is arranged by email and paid by bank transfer.
Serpstat
- Annual discount
Save up to 27% with annual billing
Serpstat's pricing page lists Individual at $50 a month billed annually instead of $69, a $228 saving a year, and Agency at $410 instead of $499.
- Nonprofit
Discounts for nonprofits on request
Serpstat's pricing FAQ says it offers discounts for nonprofits, enterprises and longer contracts, arranged through its sales team.
Common questions
Which is cheaper, Marketing Miner or Serpstat?
As of Oct 23, 2026, Marketing Miner is cheaper to start with: about $21.29 a month, against $50 a month for Serpstat. Marketing Miner starts at €19 per month for 500 tracked keywords, excluding VAT, and Serpstat starts at $50 per month, billed annually ($69 billed monthly).
Which has a free plan, Marketing Miner or Serpstat?
As of Oct 23, 2026, neither Marketing Miner nor Serpstat has a free plan. Both have a free trial.
Which platforms do Marketing Miner and Serpstat run on?
As of Oct 23, 2026, only Serpstat lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.