SEOptimer
SEO audit tool with white-label reports and a lead-generation widget
SEOptimer report card
Good · out of 4.0 · graded Oct 17, 2026
Best for branded SEO audits for agencies
SEOptimer audits any page for on-page problems, speed, backlinks, local details and AI search readiness, and agencies use it to send branded PDF reports and collect leads with an audit form. DIY SEO is $21.75 a month on yearly billing. That plan is tight, though: 4 crawls of one site and 20 tracked keywords.
Who SEOptimer is for
- Great if you're an agency sending clients audits with your own logo on them
- Handy when you want an audit form on your site that collects leads
- Good for small sites that just want a clear list of on-page fixes
Who SEOptimer is not for
- Too light for real rank tracking, with 20 keywords on DIY SEO
- Tight if you crawl often, as DIY SEO allows 4 crawls of one site
- Not for you if you want to pay with PayPal, as it takes cards only
Why SEOptimer gets a 2.6
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyDIY SEO is $21.75 a month on yearly billing ($29 monthly), right on the line of this category's cheapest quarter. The limits are tight for the money: 4 crawls of 1 site, 20 tracked keywords and 25 keyword searches.
- CFree plan and trialFree single-page audits from the Chrome extension with no account, limited per day, plus a 14-day trial with the plan's full features. Fine for checking pages, not for running your SEO.
- CFeaturesPage audits, a site crawler, keyword and backlink research, rank tracking, an AI writer, white-label reports and a lead-capture audit form. Broad, but the listing shows the gaps: 4 crawls and 20 tracked keywords on DIY SEO.
- BEase of useNo rating on record, but there's little to set up: paste a URL or click the extension and you get an audit with fixes in priority order.
- BPlatforms and integrationsWeb plus a Chrome extension, with Zapier and webhooks on Lead Generation and an SEO Audit API as a paid add-on from $100 a month. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read on 17 October 2026 from an archived copy of SEOptimer's pricing page dated 29 September 2026 and from its Chrome Web Store page. The live pricing page turned our reader away when we went back to check it. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make SEOptimer? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/seoptimer#review"><img src="https://toolgpa.com/badge/seoptimer.svg" alt="SEOptimer: 2.6 GPA on ToolGPA" width="196" height="56"></a>Where SEOptimer stands among SEO tools
SEOptimer's GPA of 2.6 is higher than 16 of the 21 other SEO tools we grade, and level with 2.
It stands best on ease of use (B, above 19 of 21) and worst on features (C, above 0).
Its paid plans start at $21.75 a month, against a middle price of $34.45 for the category: 6 of the 21 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Each grade against the category
Every bar is all 22 SEO tools we grade, cut by the letter each got. SEOptimer’s own letter is outlined.
- BValue for moneyAbove 12 of 21, level with 6
- CFree plan and trialAbove 2 of 21, level with 17
- CFeaturesAbove 0 of 21, level with 13
- BEase of useAbove 19 of 21, level with 2
- BPlatforms and integrationsAbove 6 of 21, level with 15
Price against what you get
Each dot is one of 22 SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep SEOptimer, or make your own?
Keep it
To replace SEOptimer you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.6 is higher than 16 of the 21 other SEO tools we grade. It costs $261 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- A crawler that checks every page of a site.
- Daily checks of where your pages rank in search results.
- It plugs into other products, Zapier among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- Hooks into the device itself: widgets.
What this rests on. SEOptimer’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is SEOptimer?
SEOptimer runs SEO audits of any web page, covering on-page elements, speed and Core Web Vitals, backlinks, local details and readiness for AI search. Its paid plans add a site crawler, keyword and backlink research, rank tracking and an AI writer. Agencies use it to send branded PDF audits and to embed an audit form that collects leads on their own site.
SEOptimer has a free plan. Paid plans start at $21.75 per month, billed annually ($29 billed monthly). See every plan
Good for
- Agencies sending branded SEO audit reports to clients
- Collecting leads with an audit form on an agency's own site
- Small sites wanting a list of on-page fixes
Worth knowing
- Limits are tight on DIY SEO: 4 crawls of one site, 20 tracked keywords and 25 keyword searches.
- White-label reports need the White Label plan, and the embeddable lead form, webhooks and Zapier need Lead Generation.
- Local SEO packs (from $29 a month), extra GEO audits and the SEO Audit API (from $100 a month) are separate add-ons.
- Payment is by credit card only; PayPal is not accepted.
Key features
- SEO and GEO audits
- Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.
- White-label PDF reports
- Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.
- Lead-generation audit form
- An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.
- Site crawler
- Crawls every page of a site to find problems in depth, with the number of crawls set by plan.
- Keyword and backlink research
- Keyword research, rank tracking, backlink research and backlink change monitoring, each with monthly limits by plan.
- Chrome extension
- Runs a full audit of the page in the current tab, with prioritized recommendations, without needing an account.
SEOptimer pricing
- Starts at
- $21.75 per month, billed annually ($29 billed monthly)
- Free plan
- Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day.
- Free trial
- 14-day free trial with full access to the plan's features
| Plan | Price | What you get |
|---|---|---|
| DIY SEO | $21.75per month, billed annually ($29 billed monthly) | SEO audits for your own site, 4 crawls of 1 site, 20 tracked keywords, 25 keyword and 25 backlink searches, 20 AI articles a month. |
| White Label | $29.25per month, billed annually ($39 billed monthly) | Branded PDF audit reports, 10 crawls, 100 tracked keywords, 100 keyword and 50 backlink searches, and 3 users. |
| Lead Generation | $44.25per month, billed annually ($59 billed monthly) | Adds the embeddable audit form for leads, webhooks and Zapier; 50 crawls, 250 tracked keywords and 6 users. |
| Custom | Custom | Custom limits, requirements and API integration for enterprises, arranged by chat with the sales team. |
SEOptimer’s own pricing page could not be read, so these figures come from web.archive.org, checked Oct 17, 2026. Prices change, so confirm with SEOptimer before you buy.
Ways to pay less
- Annual discount25% off with annual billing
SEOptimer's pricing FAQ offers annual billing on every plan at 25% off the monthly price, which it likens to three months free.
Stated on seoptimer.com
Works with
SEOptimer alternatives
- SEOptimer vs Seobility
Free plan · from $69.90/mo
- SEOptimer vs SE Ranking
Free trial · from $103.20/mo
- SEOptimer vs Semrush
Free plan · from $117.33/mo
- SEOptimer vs Serpstat
Free trial · from $50/mo
- SEOptimer vs Ubersuggest
Free plan · from $29/mo
Common questions
Is SEOptimer free?
SEOptimer has a free plan. Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day. Paid plans start at $21.75 per month, billed annually ($29 billed monthly).
How much does SEOptimer cost?
SEOptimer lists 4 plans. DIY SEO: $21.75 per month, billed annually ($29 billed monthly). White Label: $29.25 per month, billed annually ($39 billed monthly). Lead Generation: $44.25 per month, billed annually ($59 billed monthly). Custom: custom pricing. Prices were read from web.archive.org on Oct 17, 2026.
What platforms does SEOptimer work on?
SEOptimer is available on Web. It also has a browser extension.
Does SEOptimer offer any discounts?
SEOptimer publicly lists the following: 25% off with annual billing.
Does SEOptimer have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. SEOptimer is listed for Web.
Does SEOptimer have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. SEOptimer is listed for Web.
Is SEOptimer open source?
SEOptimer is not described as open source on its own site, as read on Oct 17, 2026.
Does SEOptimer have an API?
Yes. SEOptimer offers a public API, according to its own site.
What does SEOptimer integrate with?
SEOptimer's listing names Zapier. A listing names up to eight integrations, so it may connect to more.
Does SEOptimer have a free trial?
Yes. 14-day free trial with full access to the plan's features.
Who makes SEOptimer?
SEOptimer is made by SEOptimer Pte. Ltd.
What are the alternatives to SEOptimer?
The closest alternatives to SEOptimer in our directory are Seobility, SE Ranking, Semrush, Serpstat and Ubersuggest. Each one has a side-by-side comparison with SEOptimer.
How does SEOptimer compare with other SEO tools?
SEOptimer's GPA of 2.6 is higher than 16 of the 21 other SEO tools we grade, and level with 2. It stands best on ease of use (B, above 19 of 21) and worst on features (C, above 0).
Is SEOptimer good value for money?
ToolGPA grades SEOptimer B for value for money. Its paid plans start at $21.75 a month, against a middle price of $34.45 for the category: 6 of the 21 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. Nothing scores higher for less, though at least one tool matches that score at a lower price.
Could I make my own version of SEOptimer?
To replace SEOptimer you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.6 is higher than 16 of the 21 other SEO tools we grade. It costs $261 a year. What you could not make: Search volumes for millions of keywords, gathered and kept up to date. An index of the links between billions of web pages. A crawler that checks every page of a site. Daily checks of where your pages rank in search results. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.