SEOptimer vs Ubersuggest
We give SEOptimer a 2.6 GPA and Ubersuggest a 2.4, out of 4.0. SEOptimer grades higher on ease of use. They get the same grade on value for money, the free plan, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SEOptimer
SEO audit tool with white-label reports and a lead-generation widget
Ubersuggest
Low-cost SEO tool for keyword ideas, site audits and rank tracking
How we grade them
| 2.6GPASEOptimerGood | 2.4GPAUbersuggestFair | |
|---|---|---|
| Value for money | BDIY SEO is $21.75 a month on yearly billing ($29 monthly), right on the line of this category's cheapest quarter. The limits are tight for the money: 4 crawls of 1 site, 20 tracked keywords and 25 keyword searches. | BIndividual is $192 a year, $16 a month on yearly billing ($29 monthly), inside this category's cheapest quarter, for 1 project and 125 tracked keywords. Pay once and it's $290 for life, but lifetime purchases are final and non-refundable. |
| Free plan and trial | CFree single-page audits from the Chrome extension with no account, limited per day, plus a 14-day trial with the plan's full features. Fine for checking pages, not for running your SEO. | CThere's a free account you can drop back to, but the pricing page doesn't list its limits. The 7-day trial is a one-off and covers the monthly plans only. |
| Features | CPage audits, a site crawler, keyword and backlink research, rank tracking, an AI writer, white-label reports and a lead-capture audit form. Broad, but the listing shows the gaps: 4 crawls and 20 tracked keywords on DIY SEO. | CKeyword and content ideas, competitor and backlink research with 3 years of link history, site audits, rank tracking and AI checks in ChatGPT, Gemini and AI Overviews. The gap: rankings and audits update weekly on every plan. |
| Ease of use | BNo rating on record, but there's little to set up: paste a URL or click the extension and you get an audit with fixes in priority order. | CNo rating on record. It's built for beginners, with a step-by-step SEO course and an AI Chat that answers questions about your reports, but there's still setup and a fair bit to learn. |
| Platforms and integrations | BWeb plus a Chrome extension, with Zapier and webhooks on Lead Generation and an SEO Audit API as a paid add-on from $100 a month. No desktop or phone app. | BWeb plus a browser extension, linked to Search Console and WordPress, with apps for ChatGPT and Claude and an MCP server that also reaches Cursor. There's no API plan, and no desktop or phone app. |
| Best for | branded SEO audits for agencies | cheap all-round SEO for your own site |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SEOptimer and Ubersuggest. How we grade
Price against what you get
SEOptimer starts at $21.75 a month and scores 2.7 out of 4 on features, ease of use and platforms. Ubersuggest starts at $29 a month and scores 2.3.
SEOptimer scores higher and starts $7.25 a month lower. Of the other SEO tools on the chart, none scores higher than SEOptimer for less, and 4 score higher than Ubersuggest for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SEOptimer starts at $21.75 per month, billed annually ($29 billed monthly). Ubersuggest starts at $29 per month, billed monthly.
- SEOptimer also covers reports.
At a glance
| SEOptimer | Ubersuggest | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $21.75 per month, billed annually ($29 billed monthly) | $29 per month, billed monthly |
| Free plan | Free SEO audits of any page from the Chrome extension, with no account needed; free users are limited in how many audits they can run a day. | Free account that paid plans can be downgraded to at any time; its limits are not stated on the pricing page. |
| Free trial | 14-day free trial with full access to the plan's features | One-time 7-day free trial of the monthly plans |
| Web | ||
| Browser extension | ||
| Made by | SEOptimer Pte. Ltd. | NP Digital |
| Price read from | web.archive.org (not the vendor's own page) | app.neilpatel.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
SEOptimer
- Agencies sending branded SEO audit reports to clients
- Collecting leads with an audit form on an agency's own site
- Small sites wanting a list of on-page fixes
Ubersuggest
- Small business owners doing SEO on their own site on a tight budget
- People who would rather pay once than keep a subscription
- Beginners who want step-by-step SEO training alongside the tool
Worth knowing
SEOptimer
- Limits are tight on DIY SEO: 4 crawls of one site, 20 tracked keywords and 25 keyword searches.
- White-label reports need the White Label plan, and the embeddable lead form, webhooks and Zapier need Lead Generation.
- Local SEO packs (from $29 a month), extra GEO audits and the SEO Audit API (from $100 a month) are separate add-ons.
- Payment is by credit card only; PayPal is not accepted.
Ubersuggest
- Rank tracking and site audits update weekly on every plan.
- There is no API plan; outside access is through the MCP server and the ChatGPT and Claude apps.
- Lifetime purchases are final and non-refundable; the free trial covers monthly plans only.
- More users, projects, tracked keywords, AI prompts or credits cost $5 a month for each add-on.
Key features
SEOptimer
- SEO and GEO audits
- Checks a page's on-page elements, crawlability, speed and Core Web Vitals, backlinks, social and local details, and signals AI search engines use.
- White-label PDF reports
- Reports carry your logo, colors and company details, can be produced in 15 languages and scheduled; from the White Label plan.
- Lead-generation audit form
- An audit widget for your own website that collects visitors' contact details with each audit and sends leads by email, webhook or Zapier.
- Site crawler
- Crawls every page of a site to find problems in depth, with the number of crawls set by plan.
- Keyword and backlink research
- Keyword research, rank tracking, backlink research and backlink change monitoring, each with monthly limits by plan.
- Chrome extension
- Runs a full audit of the page in the current tab, with prioritized recommendations, without needing an account.
Ubersuggest
- Keyword and content ideas
- Get 20,000 to 100,000 keyword suggestions a month by plan, with search intent, AI prompt ideas and content ideas from top pages.
- Competitor and backlink research
- Track 5 to 15 competitors, see their top pages and keywords, and browse backlinks with 3 years of link history.
- Site audit
- Crawl 1,000 to 10,000 pages a week per report for SEO errors, using Google Search Console data for more detail.
- Rank tracking
- Track 125 to 300 keywords per project with weekly updates and mobile rankings, in 20 locations on Individual and unlimited above.
- AI search visibility
- Check set prompts per brand in ChatGPT, Gemini and Google AI Overviews, monthly on Individual up to weekly on Enterprise.
- AI chat, MCP and apps
- Ask questions of your reports in AI Chat, or bring the data into ChatGPT, Claude or Cursor through apps and an MCP server.
Plans
SEOptimer
DIY SEO$21.75
per month, billed annually ($29 billed monthly)
SEO audits for your own site, 4 crawls of 1 site, 20 tracked keywords, 25 keyword and 25 backlink searches, 20 AI articles a month.
White Label$29.25
per month, billed annually ($39 billed monthly)
Branded PDF audit reports, 10 crawls, 100 tracked keywords, 100 keyword and 50 backlink searches, and 3 users.
Lead Generation$44.25
per month, billed annually ($59 billed monthly)
Adds the embeddable audit form for leads, webhooks and Zapier; 50 crawls, 250 tracked keywords and 6 users.
CustomCustom
Custom limits, requirements and API integration for enterprises, arranged by chat with the sales team.
Ubersuggest
Free$0
Free account with limited access; the pricing page does not list its limits.
Individual$29
per month, billed monthly
1 project, 150 reports a day, 250 credits a month, 125 tracked keywords, 1,000-page weekly audits and 10 AI prompts checked monthly.
Business$49
per month, billed monthly
7 projects, 300 reports a day, 500 credits, 150 keywords per project, 5,000-page audits and 15 AI prompts checked every two weeks.
Enterprise$99
per month, billed monthly
15 projects, 900 reports a day, 1,000 credits, 300 keywords per project, 10,000-page audits and 20 AI prompts checked weekly.
Ways to pay less
SEOptimer
- Annual discount
25% off with annual billing
SEOptimer's pricing FAQ offers annual billing on every plan at 25% off the monthly price, which it likens to three months free.
Ubersuggest
- Annual discount
Yearly billing from $192 a year
The pricing page's US price list has yearly plans at $192 for Individual, $326 for Business and $657 for Enterprise, against $29, $49 and $99 a month.
- Lifetime license
Lifetime access from $290, paid once
A single payment of $290 (Individual), $490 (Business) or $990 (Enterprise) buys lifetime access. The page shows lifetime first, under a countdown banner.
