Morningscore review (2026): is it worth $69 a month?
Gamified SEO tool tracking Google and ChatGPT rankings
Morningscore report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for small businesses new to SEO
Morningscore is an SEO tool from Denmark that tracks Google rankings daily, checks backlinks and site health, and hands you missions in order of impact, plus whether ChatGPT and Google's AI Overviews mention you. But Lite is $69 a month for just 100 keywords with no reports or CSV export, it reads only Google and ChatGPT, and yearly plans bind you for 12 months.
Who Morningscore is for
- Fits if you're new to SEO and want a to-do list in order of impact
- Works for WordPress or Shopify sites that want fixes pushed through a plugin
Who Morningscore is not for
- Skip it if you care about Bing or other search engines, as it reads only Google and ChatGPT
- Tight if you track lots of keywords, as Lite stops at 100 for $69 a month
- Not for you if you need client reports or CSV exports on Lite, which has neither; reports start at Business for $99
- Watch out: yearly plans bind you for 12 months, and the only free option is the 14-day trial
- Watch out: scheduled health scans start at Business, and website scans at Pro for $159 a month
Why Morningscore gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyLite is $69 a month, or about $57.50 with the 2 free months on yearly billing, for 100 tracked keywords and 3 websites. That's in the middle of this category's range, though 100 keywords isn't much, and reports start at Business for $99.
- CFree plan and trialNo free plan, but a 14-day trial with no credit card needed. Yearly plans bind you for 12 months, so try it properly first.
- CFeaturesDaily rank tracking, AI visibility for ChatGPT and AI Overviews, site health with one-click fixes, backlinks and missions. The gaps the listing names: Google and ChatGPT only, and Lite has no reports, CSV export or scheduled scans.
- CEase of useNo rating on record. There are missions in order of impact and human chat support, but you still pick keywords and prompts and work through the list yourself.
- BPlatforms and integrationsWeb only, with Search Console, plugins for WordPress and Shopify that push fixes, and the API, MCP and an agent on every plan. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Morningscore's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/morningscore#review"><img src="https://toolgpa.com/badge/morningscore.svg" alt="Morningscore: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Morningscore stands among SEO tools
Morningscore's GPA of 2.2 is higher than 20 of the 64 other SEO tools we grade, and level with 21.
It stands best on platforms and integrations (B, above 15 of 64) and worst on features (C, above 0).
Its paid plans start at $69 a month, against a middle price of $39 for the category: 41 of the 56 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 12 tools score higher and cost less.
Each grade against the category
Every bar is all 65 SEO tools we grade, cut by the letter each got. Morningscore’s own letter is outlined.
- CValue for moneyAbove 11 of 64, level with 32
- CFree plan and trialAbove 14 of 64, level with 44
- CFeaturesAbove 0 of 64, level with 42
- CEase of useAbove 0 of 64, level with 60
- BPlatforms and integrationsAbove 15 of 64, level with 49
Price against what you get
Each dot is one of 57 SEO tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Morningscore, or make your own?
Keep it
To replace Morningscore you would be making search volumes for millions of keywords, gathered and kept up to date. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 23 of the 64 other SEO tools grade higher. It costs $828 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- Search volumes for millions of keywords, gathered and kept up to date.
- An index of the links between billions of web pages.
- Daily checks of where your pages rank in search results.
- A crawler that checks every page of a site.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- It plugs into other products, Google Search Console, WordPress and Shopify among them, and has an API.
What this rests on. Morningscore’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Morningscore?
Morningscore is a web-based SEO tool from Denmark for smaller companies. It tracks Google rankings daily and brand visibility in ChatGPT and Google AI Overviews, checks backlinks and site health, and turns the work into a prioritized list of missions. WordPress and Shopify plugins can apply AI-written fixes and publish articles.
Worth knowing
- There is no free plan, only the 14-day trial; yearly plans bind you for 12 months.
- Morningscore reports data from Google and ChatGPT only, not Bing or other search engines.
- Lite has no report tool, CSV exports or scheduled health scans; website scans start at Pro.
- The Journey programme adds 12 months of guidance with a yearly Business plan for $1,590 a year.
Key features
- Daily rank tracking
- Tracks chosen keywords on Google every day, with brand visibility in AI Overviews for each one, and shows all keywords any site ranks for.
- AI visibility and GEO Score
- Tracks whether a brand is used in ChatGPT answers or cited in Google AI Overviews for your own or suggested prompts, against competitors.
- Website health
- Scans for basic, technical and content issues, prioritized, with one-click fixes through the tool, the CMS plugins or the API.
- Backlinks
- A Link Score, any site's backlinks, new and lost links tracked daily, link intersect and guides for building links.
- Missions
- A gamified to-do list of SEO tasks ordered by expected impact, with human chat support for advice on where to start.
- Plugins, API and MCP
- The RANK AI plugin for WordPress and Shopify pushes fixes and publishes AI-written articles; every plan includes the API, MCP and an agent.
Morningscore pricing
As of Oct 23, 2026, Morningscore is a paid product with a free trial, starting at $69 per month for 100 keywords, billed monthly.
- Starts at
- $69 per month for 100 keywords, billed monthly
- Free plan
- None
- Free trial
- 14-day free trial, no credit card needed
| Plan | Price | What you get |
|---|---|---|
| Lite | $69per month for 100 tracked keywords, billed monthly | 2 users, 3 websites, 10 tracked AI prompts, 100 AI credits and 25 keyword research lookups a month. No report tool or CSV export. |
| Business | $99per month for 500 tracked keywords, billed monthly | 4 users, 10 websites, 100 tracked prompts, 1,000 AI credits, 3 reports a month and scheduled health scans. |
| Pro | $159per month for 2,000 tracked keywords, billed monthly | 10 users, 30 websites, 500 tracked prompts, 5,000 AI credits, 30 reports a month, ongoing reports and backlink CSV export. |
| Premium | $299per month for 5,000 tracked keywords, billed monthly | 20 users, 100 websites, 2,000 tracked prompts, 20,000 AI credits and 100 reports a month; can be customized through chat. |
Read from morningscore.io on Oct 23, 2026. Prices change, so confirm with Morningscore before you buy.
Ways to pay less
- Annual discountTwo months free with yearly billing
Morningscore's pricing page says yearly plans get 2 months free, a 16.67% discount on the monthly price.
Stated on morningscore.io
Works with
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Common questions
Does Morningscore have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Morningscore is listed for Web.
Does Morningscore have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Morningscore is listed for Web.
Is Morningscore open source?
Morningscore is not described as open source on its own site, as read on Oct 23, 2026.
Does Morningscore have an API?
Yes. Morningscore offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.