Mangools vs Morningscore (2026): which should you pick?
As of Oct 23, 2026, Morningscore grades higher than Mangools: 2.2 against 2.0 out of 4.0.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Morningscore grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Mangools
Bundle of five SEO tools led by the KWFinder keyword research app
Morningscore
Gamified SEO tool tracking Google and ChatGPT rankings
Which one is for you
Pick Mangools if
- Fits if you're a blogger who mostly needs keyword ideas and difficulty scores
- Works for local keyword research down to city level
Look elsewhere if
- Skip it if you need daily rankings, as they update weekly below the Agency plan at $97.70
- Not for you if you want technical site audits, which none of the five tools does
- Tight if you research in bursts, since lookups are capped per 24 hours, 100 on Basic
- Pricey if you pay monthly, at $61 for Basic against $37.70 billed yearly, with refunds only within 48 hours
- Too light for teams on Basic, which has no extra seats; sub-users on higher plans share one set of limits
Pick Morningscore if
- Fits if you're new to SEO and want a to-do list in order of impact
- Works for WordPress or Shopify sites that want fixes pushed through a plugin
Look elsewhere if
- Skip it if you care about Bing or other search engines, as it reads only Google and ChatGPT
- Tight if you track lots of keywords, as Lite stops at 100 for $69 a month
- Not for you if you need client reports or CSV exports on Lite, which has neither; reports start at Business for $99
- Watch out: yearly plans bind you for 12 months, and the only free option is the 14-day trial
- Watch out: scheduled health scans start at Business, and website scans at Pro for $159 a month
How we grade them
| 2.0GPAMangoolsFair | 2.2GPAMorningscoreFair | |
|---|---|---|
| Value for money | CBasic is $37.70 a month on yearly billing ($61 monthly), exactly this category's middle. That buys 100 keyword lookups a day, 200 tracked keywords and 500 AI prompts. Paying monthly costs a lot more, and refunds only run for 48 hours. | CLite is $69 a month, or about $57.50 with the 2 free months on yearly billing, for 100 tracked keywords and 3 websites. That's in the middle of this category's range, though 100 keywords isn't much, and reports start at Business for $99. |
| Free plan and trial | CA free plan with no card: 5 keyword lookups every 24 hours, each showing 15 related keywords. Enough to see how it works, not enough to do research. There's no trial of the paid plans. | CNo free plan, but a 14-day trial with no credit card needed. Yearly plans bind you for 12 months, so try it properly first. |
| Features | CKeyword research down to city level, SERP checks, rank tracking, backlinks from Majestic's index, domain metrics and AI answer tracking on every plan. The gaps: rankings update weekly except on Agency, and none of the five tools audits your site. | CDaily rank tracking, AI visibility for ChatGPT and AI Overviews, site health with one-click fixes, backlinks and missions. The gaps the listing names: Google and ChatGPT only, and Lite has no reports, CSV export or scheduled scans. |
| Ease of use | CNo rating on record. The tools are pitched at bloggers, but daily lookup caps and setting up rank tracking take some getting used to. | CNo rating on record. There are missions in order of impact and human chat support, but you still pick keywords and prompts and work through the list yourself. |
| Platforms and integrations | CWeb plus a browser extension, with Looker Studio the one integration on the listing. No desktop or phone app. | BWeb only, with Search Console, plugins for WordPress and Shopify that push fixes, and the API, MCP and an agent on every plan. No desktop or phone app. |
| Best for | keyword research for bloggers | small businesses new to SEO |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Mangools and Morningscore. How we grade
Price against what you get
Mangools starts at $37.70 a month and scores 2.0 out of 4 on features, ease of use and platforms. Morningscore starts at $69 a month and scores 2.3.
Morningscore scores higher, and starts $31.30 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 22 score higher than Mangools for less, and 12 score higher than Morningscore for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Morningscore also covers reports, site audit and AI search visibility.
At a glance
| Mangools | Morningscore | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $37.70 per month, billed annually ($61 billed monthly) | $69 per month for 100 keywords, billed monthly |
| Free plan | Free plan, no card needed: 5 KWFinder lookups per 24 hours, each showing 15 related and 5 competitor keywords, plus the free mini tools. | None |
| Free trial | None listed | 14-day free trial, no credit card needed |
| Web | ||
| Browser extension | ||
| Made by | Mangools (CodeCat s.r.o.) | Morningscore ApS |
| Price read from | mangools.com | morningscore.io |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Mangools
- Rank tracking updates weekly except on the Agency plan, which updates daily.
- Basic has no extra seats; sub-users on Premium and Agency share the parent account's limits.
- Lookups reset every 24 hours, so heavy research days can hit the cap.
- Refunds are offered only within 48 hours of a payment.
Morningscore
- There is no free plan, only the 14-day trial; yearly plans bind you for 12 months.
- Morningscore reports data from Google and ChatGPT only, not Bing or other search engines.
- Lite has no report tool, CSV exports or scheduled health scans; website scans start at Pro.
- The Journey programme adds 12 months of guidance with a yearly Business plan for $1,590 a year.
Key features
Mangools
- KWFinder
- Find keyword ideas with search volume and a keyword difficulty score, by keyword or by the domain that ranks, for locations down to city level.
- SERPChecker
- Inspect localized search results with SERP features and metrics for every ranking page; each check counts as one SERP lookup.
- SERPWatcher
- Track rankings for 200 to 1,500 keywords; updates are weekly, or daily on the Agency plan. Desktop and mobile count separately.
- LinkMiner and SiteProfiler
- Browse a site's backlinks, drawn from Majestic's index, and get an overview of any domain's SEO metrics.
- AI Search Watcher PRO
- Included in every plan: monitor up to 500 prompts across several AI models, with unlimited monitors and multiple checks per prompt.
Morningscore
- Daily rank tracking
- Tracks chosen keywords on Google every day, with brand visibility in AI Overviews for each one, and shows all keywords any site ranks for.
- AI visibility and GEO Score
- Tracks whether a brand is used in ChatGPT answers or cited in Google AI Overviews for your own or suggested prompts, against competitors.
- Website health
- Scans for basic, technical and content issues, prioritized, with one-click fixes through the tool, the CMS plugins or the API.
- Backlinks
- A Link Score, any site's backlinks, new and lost links tracked daily, link intersect and guides for building links.
- Missions
- A gamified to-do list of SEO tasks ordered by expected impact, with human chat support for advice on where to start.
- Plugins, API and MCP
- The RANK AI plugin for WordPress and Shopify pushes fixes and publishes AI-written articles; every plan includes the API, MCP and an agent.
Plans
Mangools
Free$0
5 keyword lookups per 24 hours with 15 related and 5 competitor keywords per lookup.
Mangools Basic$37.70
per month, billed annually ($61 billed monthly)
1 user, 100 keyword and 100 SERP lookups per 24 hours, 200 tracked keywords updated weekly, 100,000 backlinks a month, 500 AI prompts.
Mangools Premium$52.70
per month, billed annually ($81 billed monthly)
3 extra seats, 500 keyword and SERP lookups per 24 hours, 700 tracked keywords updated weekly, 500,000 backlinks a month.
Mangools Agency$97.70
per month, billed annually ($141 billed monthly)
5 extra seats, 1,200 keyword and SERP lookups per 24 hours, 1,500 tracked keywords updated daily, 1.2 million backlinks a month.
Morningscore
Lite$69
per month for 100 tracked keywords, billed monthly
2 users, 3 websites, 10 tracked AI prompts, 100 AI credits and 25 keyword research lookups a month. No report tool or CSV export.
Business$99
per month for 500 tracked keywords, billed monthly
4 users, 10 websites, 100 tracked prompts, 1,000 AI credits, 3 reports a month and scheduled health scans.
Pro$159
per month for 2,000 tracked keywords, billed monthly
10 users, 30 websites, 500 tracked prompts, 5,000 AI credits, 30 reports a month, ongoing reports and backlink CSV export.
Premium$299
per month for 5,000 tracked keywords, billed monthly
20 users, 100 websites, 2,000 tracked prompts, 20,000 AI credits and 100 reports a month; can be customized through chat.
Ways to pay less
Mangools
- Annual discount
Save up to 35% with annual billing
Mangools' FAQ puts the saving from annual plans at up to 35%. Basic is $452.40 a year billed annually against $61 a month billed monthly.
Morningscore
- Annual discount
Two months free with yearly billing
Morningscore's pricing page says yearly plans get 2 months free, a 16.67% discount on the monthly price.
Common questions
Which is cheaper, Mangools or Morningscore?
As of Oct 23, 2026, Mangools is cheaper to start with: $37.70 a month, against $69 a month for Morningscore. Mangools starts at $37.70 per month, billed annually ($61 billed monthly), and Morningscore starts at $69 per month for 100 keywords, billed monthly.
Which has a free plan, Mangools or Morningscore?
As of Oct 23, 2026, only Mangools has a free plan. Morningscore does not, though it has a free trial.
Which platforms do Mangools and Morningscore run on?
As of Oct 23, 2026, only Mangools lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.