Morningscore vs SE Ranking (2026): which should you pick?
As of Oct 23, 2026, Morningscore and SE Ranking share a 2.2 GPA, neither has a free plan, and Morningscore starts cheaper, at $69 a month against $103.20 a month.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
Morningscore grades higher on value for money. SE Ranking grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Morningscore
Gamified SEO tool tracking Google and ChatGPT rankings
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
Which one is for you
Pick Morningscore if
- Fits if you're new to SEO and want a to-do list in order of impact
- Works for WordPress or Shopify sites that want fixes pushed through a plugin
Look elsewhere if
- Skip it if you care about Bing or other search engines, as it reads only Google and ChatGPT
- Tight if you track lots of keywords, as Lite stops at 100 for $69 a month
- Not for you if you need client reports or CSV exports on Lite, which has neither; reports start at Business for $99
- Watch out: yearly plans bind you for 12 months, and the only free option is the 14-day trial
- Watch out: scheduled health scans start at Business, and website scans at Pro for $159 a month
Pick SE Ranking if
- Fits if you track lots of keywords daily across several client sites
- Works for small marketing teams who want research, audits and tracking under one login
Look elsewhere if
- Pricey if you're one person with one site, as Core is $103.20 a month even on yearly billing and there's no lower plan
- Tight if you need old data, since Core keeps 6 months of history and has 1 manager seat; extra seats start at $16 a month
- Pricey if you want white-label reports, as the Agency Pack is $69 a month extra and sold on yearly billing only
- Watch out: deeper AI search tracking is an add-on at $71.20 a month on yearly billing ($89 monthly)
- Watch out: payments are non-refundable unless the service wasn't delivered as promised, and there's no desktop or phone app
How we grade them
| 2.2GPAMorningscoreFair | 2.2GPASE RankingFair | |
|---|---|---|
| Value for money | CLite is $69 a month, or about $57.50 with the 2 free months on yearly billing, for 100 tracked keywords and 3 websites. That's in the middle of this category's range, though 100 keywords isn't much, and reports start at Business for $99. | DCore is $103.20 a month billed yearly ($129 monthly), and it's the lowest self-serve plan. That's well above this category's middle, for one manager seat with 10 projects and 2,000 keywords tracked daily; extra seats start at $16. |
| Free plan and trial | CNo free plan, but a 14-day trial with no credit card needed. Yearly plans bind you for 12 months, so try it properly first. | CNo free plan, but the 14-day trial needs no card and allows 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. |
| Features | CDaily rank tracking, AI visibility for ChatGPT and AI Overviews, site health with one-click fixes, backlinks and missions. The gaps the listing names: Google and ChatGPT only, and Lite has no reports, CSV export or scheduled scans. | BDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. |
| Ease of use | CNo rating on record. There are missions in order of impact and human chat support, but you still pick keywords and prompts and work through the list yourself. | CNo rating on record. Projects, keyword lists and reports all need setting up before the tool pays off. |
| Platforms and integrations | BWeb only, with Search Console, plugins for WordPress and Shopify that push fixes, and the API, MCP and an agent on every plan. No desktop or phone app. | BWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. |
| Best for | small businesses new to SEO | tracking rankings across many client sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Morningscore and SE Ranking. How we grade
Price against what you get
Morningscore starts at $69 a month and scores 2.3 out of 4 on features, ease of use and platforms. SE Ranking starts at $103.20 a month and scores 2.7.
SE Ranking scores higher, and starts $34.20 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 12 score higher than Morningscore for less, and none scores higher than SE Ranking for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Morningscore also covers AI search visibility.
At a glance
| Morningscore | SE Ranking | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $69 per month for 100 keywords, billed monthly | $103.20 per month, billed annually ($129 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card needed | 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day |
| Web | ||
| Made by | Morningscore ApS | SER Acquisition Inc. |
| Price read from | morningscore.io | seranking.com |
| Checked | Oct 23, 2026 | Oct 17, 2026 |
Worth knowing
Morningscore
- There is no free plan, only the 14-day trial; yearly plans bind you for 12 months.
- Morningscore reports data from Google and ChatGPT only, not Bing or other search engines.
- Lite has no report tool, CSV exports or scheduled health scans; website scans start at Pro.
- The Journey programme adds 12 months of guidance with a yearly Business plan for $1,590 a year.
SE Ranking
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
Key features
Morningscore
- Daily rank tracking
- Tracks chosen keywords on Google every day, with brand visibility in AI Overviews for each one, and shows all keywords any site ranks for.
- AI visibility and GEO Score
- Tracks whether a brand is used in ChatGPT answers or cited in Google AI Overviews for your own or suggested prompts, against competitors.
- Website health
- Scans for basic, technical and content issues, prioritized, with one-click fixes through the tool, the CMS plugins or the API.
- Backlinks
- A Link Score, any site's backlinks, new and lost links tracked daily, link intersect and guides for building links.
- Missions
- A gamified to-do list of SEO tasks ordered by expected impact, with human chat support for advice on where to start.
- Plugins, API and MCP
- The RANK AI plugin for WordPress and Shopify pushes fixes and publishes AI-written articles; every plan includes the API, MCP and an agent.
SE Ranking
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
Plans
Morningscore
Lite$69
per month for 100 tracked keywords, billed monthly
2 users, 3 websites, 10 tracked AI prompts, 100 AI credits and 25 keyword research lookups a month. No report tool or CSV export.
Business$99
per month for 500 tracked keywords, billed monthly
4 users, 10 websites, 100 tracked prompts, 1,000 AI credits, 3 reports a month and scheduled health scans.
Pro$159
per month for 2,000 tracked keywords, billed monthly
10 users, 30 websites, 500 tracked prompts, 5,000 AI credits, 30 reports a month, ongoing reports and backlink CSV export.
Premium$299
per month for 5,000 tracked keywords, billed monthly
20 users, 100 websites, 2,000 tracked prompts, 20,000 AI credits and 100 reports a month; can be customized through chat.
SE Ranking
Core$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
EnterpriseCustom
Custom limits and terms, full API and advanced integrations, through sales.
Ways to pay less
Morningscore
- Annual discount
Two months free with yearly billing
Morningscore's pricing page says yearly plans get 2 months free, a 16.67% discount on the monthly price.
SE Ranking
- Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
Common questions
Which is cheaper, Morningscore or SE Ranking?
As of Oct 23, 2026, Morningscore is cheaper to start with: $69 a month, against $103.20 a month for SE Ranking. Morningscore starts at $69 per month for 100 keywords, billed monthly, and SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
Which has a free plan, Morningscore or SE Ranking?
As of Oct 23, 2026, neither Morningscore nor SE Ranking has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.