SE Ranking vs Wincher
We give SE Ranking and Wincher the same GPA: 2.2 out of 4.0. SE Ranking grades higher on features. Wincher grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
Wincher
Daily keyword rank tracker with competitor and local tracking
How we grade them
| 2.2GPASE RankingFair | 2.2GPAWincherFair | |
|---|---|---|
| Value for money | DCore is $103.20 a month billed yearly ($129 monthly), and it's the cheapest self-serve plan. That's well above this category's middle, for one manager seat; extra seats start at $16. In fairness, 10 projects and 2,000 keywords tracked daily is a lot for the money. | CGraded against other rank trackers. Basic is $49 a month for 500 keywords, about $40.83 a month on yearly billing with its two free months. That's dearer than Ranktracker's $31.20 for the same 500 daily keywords, which also brings backlinks and audits. |
| Free plan and trial | CNo free plan, but the 14-day trial needs no card and is generous: 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. | CNo free plan, but the 7-day trial needs no card. A few free stand-alone tools sit on the site, and refunds cover 7 days on a first purchase. |
| Features | BDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. | CDaily rankings by device and location with SERP features, 5 competitors per site, a keyword explorer, on-page checks, Google Maps tracking and PDF reports. It does rank tracking fully, but that's a smaller job, and Basic has no API or white-label. |
| Ease of use | CNo rating on record. It's tidy, but projects, keyword lists and reports all need setting up before the tool pays off. | CNo rating on record. It's aimed at small teams wanting something simple, but you still add sites, keywords, competitors and locations before it tells you much. |
| Platforms and integrations | BWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. | BWeb only, linked to Search Console, Looker Studio, Yoast SEO, WordPress and Wix, with an API from Standard. No desktop or phone app. |
| Best for | tracking rankings across many client sites | simple daily rank tracking |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SE Ranking and Wincher. How we grade
Price against what you get
SE Ranking starts at $103.20 a month and scores 2.7 out of 4 on features, ease of use and platforms. Wincher starts at $49 a month and scores 2.3.
SE Ranking scores higher, and starts $54.20 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, none scores higher than SE Ranking for less, and 6 score higher than Wincher for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly). Wincher starts at $49 per month for 500 keywords, billed monthly.
- SE Ranking also covers site audit and backlink analysis.
At a glance
| SE Ranking | Wincher | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $103.20 per month, billed annually ($129 billed monthly) | $49 per month for 500 keywords, billed monthly |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day | 7-day free trial, no credit card needed |
| Web | ||
| Made by | SER Acquisition Inc. | Wincher |
| Price read from | seranking.com | wincher.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
SE Ranking
- Agencies and consultants tracking rankings for many client sites
- Small marketing teams that want research, audits and tracking at a lower entry price
- SEOs who want to try every tool for two weeks without a card
Wincher
- Site owners who want daily rankings without a full SEO suite
- Agencies sending scheduled ranking reports to clients
- Tracking local rankings on Google Maps
Worth knowing
SE Ranking
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
Wincher
- There is no free plan, only the 7-day trial and some free stand-alone tools; refunds cover 7 days on the first purchase.
- Basic has one user and 10 websites, with no API, Looker Studio or white-label reports; those start at Standard for $89 a month.
- Local tracking runs on credits: 25 are included, and extra credits cost €10 per 500.
- Each plan's price rises with its keyword count; above 50,000 keywords is a custom quote.
Key features
SE Ranking
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
Wincher
- Daily rank tracking
- Rankings update every day by device and location, with SERP features, keyword groups and annotations. On-demand updates start at Standard.
- Competitor tracking
- Follow 5, 10 or 20 competitors per website depending on plan, with suggested competitors and, from Standard, share of voice.
- Local rank tracker
- Tracks positions on Google Maps for any number of locations, updated weekly and paid for with credits.
- Keyword Explorer
- Unlimited daily lookups with related keywords (50 to 500 per search by plan), AI keyword suggestions and, from Standard, keyword gap.
- On-page checks and content outlines
- An on-page SEO checker, a benchmark against the pages that already rank, and an AI content outliner on every plan.
- PDF reports
- On-demand and scheduled PDF reports on every plan; white-label reports start at Standard.
Plans
SE Ranking
Core$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
EnterpriseCustom
Custom limits and terms, full API and advanced integrations, through sales.
Wincher
Basic$49
per month for 500 keywords, billed monthly
1 user, up to 10 websites, daily updates and 5 competitors per site. The price rises with the number of keywords tracked.
Standard$89
per month for 1,000 keywords, billed monthly
Unlimited websites, multiple users, on-demand updates, share of voice, keyword gap, white-label reports, Looker Studio and the API.
Professional$319
per month for 5,000 keywords, billed monthly
Everything in Standard plus external users, project permissions, 20 competitors per site and a key account manager.
CustomCustom
For tracking more than 50,000 keywords, quoted by the support team.
Ways to pay less
SE Ranking
- Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
Wincher
- Annual discount
Two months free with annual billing
Wincher's help center says an annual subscription gives two months free compared with paying monthly.
