Moz Pro vs SE Ranking
We give Moz Pro a 1.8 GPA and SE Ranking a 2.2, out of 4.0. SE Ranking grades higher on features and platforms. They get the same grade on value for money, the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Moz Pro
SEO toolkit for keyword and link research, site crawls and rankings
SE Ranking
SEO platform for rank tracking, audits, research and AI visibility
How we grade them
| 1.8GPAMoz ProWeak | 2.2GPASE RankingFair | |
|---|---|---|
| Value for money | DStandard is $79 a month billed yearly ($99 monthly), and Moz pitches it at small businesses. That's about twice this category's middle for 1 user, 3 campaigns and 150 keyword queries a month. Proper research room sits on Medium at $143. Starter, at $49, is for one site. | DCore is $103.20 a month billed yearly ($129 monthly), and it's the cheapest self-serve plan. That's well above this category's middle, for one manager seat; extra seats start at $16. In fairness, 10 projects and 2,000 keywords tracked daily is a lot for the money. |
| Free plan and trial | CA free Moz Community account gives limited use of Keyword Explorer, Link Explorer and MozBar. The trial only covers Medium billed monthly, needs a card, and Moz doesn't say how long it lasts. | CNo free plan, but the 14-day trial needs no card and is generous: 10 projects, 750 keywords and 20 AI prompts a day. Payments are non-refundable after that, so use the trial properly. |
| Features | CKeyword Explorer, Link Explorer, rank tracking on up to four search engines, Site Crawl, and AI answer tracking across GPT, Gemini, AI Mode and Perplexity. The gap the listing names is on Standard: 150 keyword queries a month runs out fast. | BDaily rank tracking with share of voice, keyword, competitor and backlink research with no caps on either plan, audits of 250,000 pages a month, reports, listings in 100+ directories, AI answer tracking and API credits. The whole job. |
| Ease of use | CNo rating on record. Onboarding tips and fix-it instructions in Site Crawl help beginners, but campaigns still need setting up and there's a fair bit to learn. | CNo rating on record. It's tidy, but projects, keyword lists and reports all need setting up before the tool pays off. |
| Platforms and integrations | CWeb plus the MozBar Chrome extension. The listing names no integrations, and the Moz API and Moz Local are separate products with their own prices. No desktop or phone app. | BWeb only, connected to Looker Studio, Google Analytics, Search Console, Matomo, n8n, Make and Claude, with 25,000 API credits a month and MCP on Core. No desktop or phone app. |
| Best for | guided SEO for small businesses new to it | tracking rankings across many client sites |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Moz Pro and SE Ranking. How we grade
Price against what you get
Moz Pro starts at $49 a month and scores 2.0 out of 4 on features, ease of use and platforms. SE Ranking starts at $103.20 a month and scores 2.7.
SE Ranking scores higher, and starts $54.20 a month higher: the question is whether the extra is worth that to you. Of the other SEO tools on the chart, 10 score higher than Moz Pro for less, and none scores higher than SE Ranking for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Moz Pro starts at $49 per month, billed monthly. SE Ranking starts at $103.20 per month, billed annually ($129 billed monthly).
- Moz Pro has a free plan. SE Ranking does not, though it has a free trial.
- Only Moz Pro lists a browser extension.
- SE Ranking also covers reports.
At a glance
| Moz Pro | SE Ranking | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $49 per month, billed monthly | $103.20 per month, billed annually ($129 billed monthly) |
| Free plan | Free Moz Community account: limited use of Keyword Explorer, Link Explorer and the MozBar extension. | None |
| Free trial | Free trial of the Medium plan billed monthly; credit card required, length not stated | 14-day free trial, no credit card required; 10 projects, 750 keywords and 20 AI prompts a day |
| Web | ||
| Browser extension | ||
| Made by | SEOMoz, Inc. | SER Acquisition Inc. |
| Price read from | moz.com | seranking.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Moz Pro
- Small businesses and beginners who want guided SEO with onboarding tips
- Teams that need two or three users without paying per seat
- Marketers who want rank tracking and AI answer tracking in one plan
SE Ranking
- Agencies and consultants tracking rankings for many client sites
- Small marketing teams that want research, audits and tracking at a lower entry price
- SEOs who want to try every tool for two weeks without a card
Worth knowing
Moz Pro
- Standard allows only 150 keyword queries a month, against 5,000 on Medium.
- Extra user seats cost $49 a month each; more campaigns are $10 a month each and 200 more keywords $20.
- The free trial is only for the Medium plan billed monthly, needs a credit card, and ends if you buy an add-on.
- Moz Local, for business listings, and the Moz API are separate products with their own prices.
SE Ranking
- Core keeps only 6 months of historical data and includes 1 manager seat; extra seats start at $16 a month.
- White-label reports need the Agency Pack, $69 a month and sold on annual billing only.
- Deeper AI search tracking is an add-on at $71.20 a month billed annually ($89 billed monthly).
- Payments are non-refundable except where the service was not delivered as promised.
Key features
Moz Pro
- Keyword Explorer
- Research keywords by topic or by the site that ranks for them; monthly query limits run from 150 on Standard to 15,000 on Large.
- Link Explorer
- Look up any site's backlinks, with 5,000 to 70,000 backlink queries a month and lists for tracking links you have built.
- Campaigns and rank tracking
- Each campaign tracks one site and three competitors, with keyword rankings on desktop and mobile across up to four search engines.
- Site Crawl
- Audit a site for technical errors with instructions for fixing them, and re-crawl on demand to check the fixes.
- AI visibility tracking
- Track prompts weekly across GPT, Gemini, Google AI Mode and Perplexity, with citations and sentiment, plus AI-written content briefs.
- MozBar Premium
- The full version of Moz's Chrome extension shows SEO metrics and on-page elements for any page or search result as you browse.
SE Ranking
- Rank Tracker
- Track rankings daily across major search engines, devices and locations, with Google top-100 tracking and share of voice.
- Keyword, competitor and backlink research
- Research keywords, competitors' traffic and backlinks with no usage caps on either plan, plus backlink monitoring.
- Website audit
- Crawl sites for technical issues, from 250,000 pages a month on Core to 2 million on Growth, with an on-page checker.
- AI visibility tracking
- Track 100 or 250 prompts a day across five AI models, with AI source tracking and AI competitor research by domain.
- Reports and local SEO
- Report Builder (10 or 30 reports), and local tools covering 3 locations, map rank tracking and listings in 100+ directories.
- API and MCP
- Plans include 25,000 or 100,000 research API credits a month and MCP access for querying the data from AI assistants.
Plans
Moz Pro
Free account$0
Moz Community account with limited access to Keyword Explorer, Link Explorer and MozBar.
Starter$49
per month, billed monthly
Entry-level plan for individuals managing a single website.
Standard$79
per month, billed yearly ($99 billed monthly)
1 user, 3 campaigns, 300 tracked keywords, 100,000 pages crawled a week, 150 keyword queries a month and 150 tracked AI prompts.
Medium$143
per month, billed yearly ($179 billed monthly)
2 users, 10 campaigns, 1,500 tracked keywords, 500,000 pages crawled a week, 5,000 keyword queries and 300 AI prompts.
Large$239
per month, billed yearly ($299 billed monthly)
3 users, 25 campaigns, 3,000 tracked keywords, 1.25 million pages crawled a week, 15,000 keyword queries and 600 AI prompts.
EnterpriseCustom
For enterprise businesses and agencies; priced by talking to Moz.
SE Ranking
Core$103.20
per month, billed annually ($129 billed monthly)
1 manager seat, 10 projects, 2,000 keywords and 100 AI prompts tracked daily, 250,000 audit pages a month and 6 months of history.
Growth$223.20
per month, billed annually ($279 billed monthly)
3 manager seats, 30 projects, 5,000 keywords and 250 prompts daily, 2 million audit pages, all-time history and guest links.
EnterpriseCustom
Custom limits and terms, full API and advanced integrations, through sales.
Ways to pay less
Moz Pro
- Annual discount
Save 20% with yearly billing
Moz's pricing page lists Standard, Medium and Large at 20% less when paid yearly, for example Medium at $143 a month instead of $179.
- Nonprofit
50% off for registered nonprofits
Registered 501(c)(3) nonprofits get 50% off the regular monthly price, or 30% off the listed yearly price, by sending proof to Moz's Help Team.
SE Ranking
- Annual discount
Save 20% with annual billing
SE Ranking's pricing page lists Core at $103.20 a month billed annually instead of $129 monthly, and Growth at $223.20 instead of $279.
