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ToolGPA

Price against what you get

Best-value SEO tools

Going by our grades, Keywords Everywhere gives the most for the money among SEO tools: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $34.45 a month across the 22 that charge, from $7 (Keywords Everywhere) to $129 (Clearscope). 5 of the 22 score above the category's average while starting at or below its middle price. 6 cost more than the middle price and score below the average.

Set price against

Features, ease of use and platforms, averaged

C2.0B3.0A4.0$5$10$20$50$100$200More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessKeywords EverywhereRanktrackerSE RankingRank MathSeobilityMoz Pro

What paid plans start at, a month (each step along is roughly double) →

  • Nothing scores higher without costing more
  • The best score at each price
  • Has a free plan
  • No free plan
22 of the 22 SEO tools in this directory. Scores are ToolGPA’s own grades; prices are each vendor’s own, read up to Oct 17, 2026. The lines cross at the middle starting price ($34.45) and the average score (2.4). The data as JSON · The chart as a picture
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Paste this where you want it. The picture links back here and is redrawn whenever a price or a grade changes. Use it freely, with the link left in.

<a href="https://toolgpa.com/charts/seo"><img src="https://toolgpa.com/charts/seo/chart.svg" alt="22 SEO tools by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>

The best at every price

Each step is the highest score SEO tools reach at that price or below. Nothing on the chart beats these without costing more.

  1. $7

    a month to start · scores 2.7 of 4

Paying more for less

The SEO tools that the most others beat on both counts: a higher score and a lower starting price.

  1. SeobilityStarts at $69.90 a month and scores 2.0 of 4.13 of 21 score higher for lessCCC
  2. Moz ProStarts at $49 a month and scores 2.0 of 4.10 of 21 score higher for lessCCC
  3. SimilarwebStarts at $125 a month and scores 2.3 of 4.9 of 21 score higher for lessCCB
  4. MangoolsStarts at $37.70 a month and scores 2.0 of 4.9 of 21 score higher for lessCCC
  5. SerpstatStarts at $50 a month and scores 2.3 of 4.7 of 21 score higher for lessCCB

A high starting price often means a product is sold to companies and has no small plan, and a score is three letters, not the whole product. Read a tool’s own page before ruling it out.

The four quarters

Where the tools fall when the chart is cut at the middle price and the average score.

More for less5

Each scores above the category's average and starts at or below its middle price.

Keywords Everywhere, Sitebulb, NeuronWriter, SEOptimer, Ranktracker

Costs more, scores more5

Each scores above the average and starts above the middle price.

Frase, Surfer, SE Ranking, Semrush, Clearscope

Costs less, scores less6

Each scores below the average and starts at or below the middle price.

Rank Math, SEO PowerSuite, Ahrefs, Ubersuggest, LowFruits, Screaming Frog SEO Spider

Costs more, scores less6

Each scores below the average and starts above the middle price.

Wincher, Serpstat, Similarweb, Mangools, Moz Pro, Seobility

All 22 on the chart

Highest score first, then lowest price. The last column counts the tools that score higher and start lower.

#ToolScoreFeatures, ease, platformsA monthAs its listing states itScore higher for less
1Keywords Everywhere2.7CBB$7$7 per month for 100,000 credits a year, billed annually ($84)None
2Sitebulb2.7CBB$18$18 per month, billed monthlyNone
3NeuronWriter2.7BCB$19$19 per month, billed yearly ($23 billed monthly)None
4SEOptimer2.7CBB$21.75$21.75 per month, billed annually ($29 billed monthly)None
5Ranktracker2.7BCB$31.20$31.20 per month for 500 keywords, billed annually ($39 billed monthly)None
6Frase2.7BCB$39$39 per month, billed yearly ($49 billed monthly)None
7Surfer2.7BCB$49$49 per month, billed yearly ($59 billed monthly)None
8SE Ranking2.7BCB$103.20$103.20 per month, billed annually ($129 billed monthly)None
9Semrush2.7BCB$117.33$117.33 per month, billed annually ($139 billed monthly)None
10Clearscope2.7BCB$129$129 per month, billed monthlyNone
11Rank Math2.3CCB$10.07€8.99 per month at renewal, billed annually, after a first year at €7.991
12SEO PowerSuite2.3BCC$19.92$19.95 per month, billed $717 every 3 years ($349 a year on a 1-year plan)3
13Ahrefs2.3CCB$29$29 per month, billed monthly4
14Ubersuggest2.3CCB$29$29 per month, billed monthly4
15Wincher2.3CCB$49$49 per month for 500 keywords, billed monthly6
16Serpstat2.3CCB$50$50 per month, billed annually ($69 billed monthly)7
17Similarweb2.3CCB$125$125 per month, billed annually ($199 billed monthly)9
18LowFruits2.0CCC$20.75$20.75 per month for 3,000 credits, billed annually ($29.90 billed monthly)5
19Screaming Frog SEO Spider2.0CCC$23.25$279 per user / year6
20Mangools2.0CCC$37.70$37.70 per month, billed annually ($61 billed monthly)9
Show the other 2
#ToolScoreFeatures, ease, platformsA monthAs its listing states itScore higher for less
21Moz Pro2.0CCC$49$49 per month, billed monthly10
22Seobility2.0CCC$69.90$69.90 per month, billed monthly13

How SEO tools grade

Every bar is all the SEO tools we grade, cut by the letter each got on that count.

  • Value for moneyaverage 2.3
  • Free plan and trialaverage 2.0
  • Featuresaverage 2.4
  • Ease of useaverage 2.1
  • Platforms and integrationsaverage 2.7

An A is worth 4 and an F nothing. C is the ordinary grade. Every seo grade in one table

Common questions

Which SEO tools give the most for the money?

Keywords Everywhere. Each is the highest-scoring tool at its price or below: Keywords Everywhere scores 2.7 out of 4 and starts at $7 a month. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.

Which SEO tools are best for under $20 a month?

Keywords Everywhere, Sitebulb and NeuronWriter, with a score of 2.7 out of 4: the highest among the 5 that start at $20 a month or less. Keywords Everywhere starts at $7 a month; Sitebulb starts at $18 a month; NeuronWriter starts at $19 a month.

Which SEO tools cost the most for what they offer?

On this chart, Seobility (starts at $69.90 a month, scores 2.0 out of 4, and 13 tools score higher for less), Moz Pro (starts at $49 a month, scores 2.0 out of 4, and 10 tools score higher for less) and Similarweb (starts at $125 a month, scores 2.3 out of 4, and 9 tools score higher for less). A high starting price often means a product is sold to companies and has no small plan, so check what the price includes before ruling one out.

How much do SEO tools cost?

The middle starting price is $34.45 a month: half of the 22 SEO tools with a recurring price start below that and half above. 0 of the 22 in this directory have no paid plan, and 13 of those that charge also have a free plan.

How is the score on this chart worked out?

It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 22 of the 22 SEO tools are on the chart.

How this chart is made

  • The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
  • The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
  • A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
  • The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews, not from testing, and no vendor can pay for one. How we grade

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