Price against what you get
Best-value website and landing page builders
Going by our grades, WordPress.com and Carrd give the most for the money among website and landing page builders: no tool on this chart scores higher without costing more.
Paid plans start at a middle price of $14 a month across the 30 that charge, from $0.75 (Carrd) to $81 (ClickFunnels). 4 of the 30 score above the category's average while starting at or below its middle price. 5 cost more than the middle price and score below the average.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- Nothing scores higher without costing more
- The best score at each price
- Has a free plan
- No free plan
Put this chart on your own page
Paste this where you want it. The picture links back here and is redrawn whenever a price or a grade changes. Use it freely, with the link left in.
<a href="https://toolgpa.com/charts/website-builders"><img src="https://toolgpa.com/charts/website-builders/chart.svg" alt="30 website and landing page builders by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>The best at every price
Each step is the highest score website and landing page builders reach at that price or below. Nothing on the chart beats these without costing more.
$0.75
a month to start · scores 2.3 of 4
- Carrd$9 per year for up to 3 sites (Pro Lite)CCB
$4
a month to start · scores 3.7 of 4
- WordPress.com$4 per site / month, billed yearly ($9 billed monthly)ABA
Paying more for less
The website and landing page builders that the most others beat on both counts: a higher score and a lower starting price.
- GemPagesStarts at $29 a month and scores 1.7 of 4.23 of 29 score higher for lessDCC
- PageFlyStarts at $24 a month and scores 1.7 of 4.22 of 29 score higher for lessDCC
- DorikStarts at $20.75 a month and scores 2.0 of 4.15 of 29 score higher for lessCCC
- OptinMonsterStarts at $17.50 a month when paid by the year and scores 2.0 of 4.12 of 29 score higher for lessDCB
- SuperStarts at $12 a month and scores 1.7 of 4.10 of 29 score higher for lessDCC
A high starting price often means a product is sold to companies and has no small plan, and a score is three letters, not the whole product. Read a tool’s own page before ruling it out.
The four quarters
Where the tools fall when the chart is cut at the middle price and the average score.
More for less4
Each scores above the category's average and starts at or below its middle price.
Costs more, scores more10
Each scores above the average and starts above the middle price.
Wix, Squarespace, Webflow, Duda, Unbounce, Landingi, Leadpages, Swipe Pages and 2 more
Costs less, scores less11
Each scores below the average and starts at or below the middle price.
Carrd, Zoho Sites, Elementor, Divi, Unicorn Platform, Weebly, Webnode, Jimdo and 3 more
Costs more, scores less5
Each scores below the average and starts above the middle price.
All 30 on the chart
Highest score first, then lowest price. The last column counts the tools that score higher and start lower.
| # | Tool | Score | Features, ease, platforms | A month | As its listing states it | Score higher for less |
|---|---|---|---|---|---|---|
| 1 | WordPress.com | 3.7 | ABA | $4 | $4 per site / month, billed yearly ($9 billed monthly) | None |
| 2 | Wix | 3.3 | ABB | $17 | $17 per site / month, billed yearly (Light) | 1 |
| 3 | Squarespace | 3.0 | BBB | $19 | $19 per site / month, billed annually ($25 billed monthly) | 2 |
| 4 | Strikingly | 2.7 | CBB | $8 | $8 per month for up to 2 sites, billed yearly ($12 billed monthly) | 1 |
| 5 | Tilda | 2.7 | BCB | $10 | $10 per month, billed annually ($15 billed monthly) | 1 |
| 6 | Simvoly | 2.7 | BCB | $12 | $12 per month, billed annually ($18 billed monthly) | 1 |
| 7 | Webflow | 2.7 | BCB | $15 | $15 per site / month, billed yearly ($25 billed monthly) | 1 |
| 8 | Duda | 2.7 | BCB | $19 | $19 per account / month, billed annually ($25 billed monthly), 1 site included | 2 |
| 9 | Unbounce | 2.7 | BCB | $22 | $22 per month for up to 500 visitors, billed annually ($29 billed monthly) | 3 |
| 10 | Landingi | 2.7 | BCB | $24 | $24 per month for up to 2,000 visits, billed annually | 3 |
| 11 | Leadpages | 2.7 | BCB | $29 | $29 per month, billed monthly | 3 |
| 12 | Swipe Pages | 2.7 | BCB | $29 | $29 per month for up to 20,000 visitors, billed annually ($39 billed monthly) | 3 |
| 13 | Instapage | 2.7 | BCB | $79 | $79 per month for 15,000 visitors, billed annually ($99 billed monthly) | 3 |
| 14 | ClickFunnels | 2.7 | BCB | $81 | $81 per month, billed annually ($97 billed monthly) | 3 |
| 15 | Carrd | 2.3 | CCB | $0.75 | $9 per year for up to 3 sites (Pro Lite) | None |
| 16 | Zoho Sites | 2.3 | CCB | $1 | $1 per site / month, billed annually ($2 billed monthly) | None |
| 17 | Elementor | 2.3 | CCB | $5 | $5 per month for 1 site, billed annually ($60 a year) | 1 |
| 18 | Divi | 2.3 | CCB | $7.42 | $89 per year for unlimited websites | 1 |
| 19 | Unicorn Platform | 2.3 | CCB | $9 | $9 per month for 1 website, billed yearly ($14 billed monthly) | 2 |
| 20 | Weebly | 2.3 | CCB | $13 | $13 per month, billed annually ($16 billed monthly) | 4 |
Show the other 10
| # | Tool | Score | Features, ease, platforms | A month | As its listing states it | Score higher for less |
|---|---|---|---|---|---|---|
| 21 | B12 | 2.3 | CCB | $20 | $20 per month, billed yearly ($24 billed monthly) | 8 |
| 22 | Webnode | 2.0 | CCC | $4.50 | $4.50 per site / month, billed yearly (Limited) | 3 |
| 23 | Jimdo | 2.0 | CCC | $11 | $11 per site / month, billed yearly ($12 billed monthly) | 8 |
| 24 | Mobirise | 2.0 | CCC | $12.42 | $149 per year (KIT) | 9 |
| 25 | SITE123 | 2.0 | CCC | $12.80 | $12.80 per site / month, paid up front (term not stated) | 9 |
| 26 | OptinMonster | 2.0 | DCB | $17.50 | $210 per year at renewal, after a first year for $108 (Basic) | 12 |
| 27 | Dorik | 2.0 | CCC | $20.75 | $20.75 per month, billed annually ($29 billed monthly) | 15 |
| 28 | Super | 1.7 | DCC | $12 | $12 per site / month, billed yearly ($16 billed monthly) | 10 |
| 29 | PageFly | 1.7 | DCC | $24 | $24 per month for up to 5 published pages or sections, billed monthly | 22 |
| 30 | GemPages | 1.7 | DCC | $29 | $29 per month, billed monthly | 23 |
How website and landing page builders grade
Every bar is all the website and landing page builders we grade, cut by the letter each got on that count.
- Value for moneyaverage 2.3
- Free plan and trialaverage 1.8
- Featuresaverage 2.4
- Ease of useaverage 2.1
- Platforms and integrationsaverage 2.8
An A is worth 4 and an F nothing. C is the ordinary grade. Every website builders grade in one table
Not on the chart
Sold for a single payment, or with no public price that can be put as dollars a month. They are graded like the rest.
- GoDaddy Website BuilderNo public price
Common questions
Which website and landing page builders give the most for the money?
WordPress.com and Carrd. Each is the highest-scoring tool at its price or below: Carrd scores 2.3 out of 4 and starts at $0.75 a month when paid by the year; WordPress.com scores 3.7 out of 4 and starts at $4 a month. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.
Which website and landing page builders are best for under $5 a month?
WordPress.com, with a score of 3.7 out of 4: the highest among the 5 that start at $5 a month or less. WordPress.com starts at $4 a month.
Which website and landing page builders cost the most for what they offer?
On this chart, GemPages (starts at $29 a month, scores 1.7 out of 4, and 23 tools score higher for less), PageFly (starts at $24 a month, scores 1.7 out of 4, and 22 tools score higher for less) and Dorik (starts at $20.75 a month, scores 2.0 out of 4, and 15 tools score higher for less). A high starting price often means a product is sold to companies and has no small plan, so check what the price includes before ruling one out.
How much do website and landing page builders cost?
The middle starting price is $14 a month: half of the 30 website and landing page builders with a recurring price start below that and half above. 0 of the 31 in this directory have no paid plan, and 16 of those that charge also have a free plan.
How is the score on this chart worked out?
It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 30 of the 31 website and landing page builders are on the chart; 1 are left off because they are sold for a single payment or publish no price that can be put as dollars a month.
How this chart is made
- The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
- The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
- A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
- The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews, not from testing, and no vendor can pay for one. How we grade
More charts
- All website and landing page builders
- Meeting Notes
- AI Assistants
- AI Agents
- AI Research
- App Builders
- Dictation
- Note-Taking
- Writing
- Docs & Wikis
- Whiteboards
- Spreadsheets
- Presentations
- To-Do Lists
- Daily Planners
- Calendar
- Project Management
- CRM
- Team Chat
- Automation
- Forms
- Focus
- Time Tracking
- Habit Trackers
- Journaling
- Read Later
- Screen Recording
- Utilities
- Browsers
- Passwords
- File Storage
- Email Marketing
- Social Media
- SEO
- Cold Outreach
- Lead Finders
- Help Desks
- Accounting
- E-Signatures
- Web Hosting
- Courses
- VPNs
- Antivirus
- Payroll
- Business Phones