Divi
WordPress theme and visual builder sold as a yearly or lifetime plan
Divi report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for unlimited WordPress sites on one licence
Divi is a WordPress theme with a visual builder built in, and one licence covers as many sites as you like. It's $89 a year, or $249 once for life, which is a great deal if you build sites for clients. But there's no free version or trial, and you still need WordPress and hosting of your own.
Who Divi is for
- Great if you build lots of WordPress sites, since one licence covers them all
- Handy when you'd rather pay $249 once than subscribe for ever
- Good for WooCommerce shops that want a say in how every shop page looks
Who Divi is not for
- Not for you if you want to try it first, as there's no free version or trial
- Skip it if you don't want WordPress and hosting to look after
- Pricey if you want Divi AI, which comes with Pro at $277 a year
Why Divi gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyGraded against its alternatives, Elementor and the hosted builders. Divi Lifetime is $249 once, less than two years at this category's middle price of $15 a month, or it's $89 a year, $7.42 a month, for unlimited sites. Hosting is extra, at partner hosts' own prices.
- FFree plan and trialNothing is free and there's no trial. Every plan has a 30-day no-questions refund, which is generous, but a money-back promise isn't a trial: you pay first.
- CFeaturesA visual builder, a theme builder for headers, footers and templates, hundreds of layouts, WooCommerce modules, Divi Cloud and a site manager, with the Extra theme and two plugins thrown in. The gap is the listing's own: it needs a WordPress site, and memberships don't include hosting.
- CEase of useNo rating on record. Editing right on the live page with presets is friendly enough, but you need a self-installed WordPress site first, or a partner host selling Divi Hosting, and then there's a fair bit to learn.
- BPlatforms and integrationsRuns in the browser inside WordPress, works with WooCommerce, and partner hosts SiteGround, Pressable and Cloudways sell Divi Hosting. Divi Dash looks after all your WordPress sites in one place. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Elegant Themes' own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Divi? Put this grade on your site
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<a href="https://toolgpa.com/tools/divi#review"><img src="https://toolgpa.com/badge/divi.svg" alt="Divi: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where Divi stands among website and landing page builders
Divi's GPA of 2.0 is higher than 3 of the 30 other website and landing page builders we grade, and level with 5.
It stands best on value for money (B, above 21 of 30) and worst on free plan and trial (F, above 0).
Its paid plans start at $7.42 a month when paid by the year, against a middle price of $14 for the category: 5 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. Divi’s own letter is outlined.
- BValue for moneyAbove 21 of 30, level with 7
- FFree plan and trialAbove 0 of 30, level with 1
- CFeaturesAbove 4 of 30, level with 13
- CEase of useAbove 0 of 30, level with 26
- BPlatforms and integrationsAbove 8 of 30, level with 21
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Divi, or make your own?
Keep it
To replace Divi you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 22 of the 30 other website and landing page builders grade higher. It costs $89 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- A builder that other people can use without writing code.
- It plugs into other products, WordPress, WooCommerce and SiteGround among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Divi’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Divi?
Divi, from Elegant Themes, is a WordPress theme with a built-in no-code visual builder, a theme builder, hundreds of content elements and pre-made layouts, and modules for designing WooCommerce stores. One membership covers unlimited websites and also includes the Extra theme and the Bloom and Monarch plugins. Divi Pro adds Divi AI, Divi Cloud storage, VIP support and team seats.
Divi is a paid product, starting at $89 per year for unlimited websites. See every plan
Good for
- Freelancers and agencies building many WordPress sites under one license
- Site owners who would rather pay once than subscribe
- WooCommerce stores that want visual control over shop pages
Worth knowing
- Divi needs a self-installed WordPress site, or WordPress.com on the Business plan, and memberships do not include hosting.
- Divi Hosting is sold through partner hosts (SiteGround, Pressable and Cloudways) at their own prices.
- There is no free plan or free trial; every plan has a 30-day no-questions refund.
- If a yearly membership is cancelled, updates and support stop after the term, though downloaded themes keep working.
Key features
- Visual builder
- Pages are designed by dragging and editing content elements on the live page, with class-based presets, global variables and no code required.
- Theme Builder and layouts
- Headers, footers and templates for the whole site are built visually, and hundreds of pre-made layouts and website packs give a starting point.
- Quick Sites and Divi AI
- Quick Sites generates a complete site with content. Divi AI, part of Divi Pro, writes text, generates images and layouts, and writes code tuned to Divi modules.
- WooCommerce modules
- Dozens of ecommerce modules turn each part of a WooCommerce store into a Divi element with its own design settings.
- Divi Cloud and Teams
- Divi Cloud stores layouts, theme builder templates and code snippets for reuse on any site, and Divi Teams gives team members and clients their own accounts.
- Divi Dash
- A site manager for updating themes and plugins, managing users and handling maintenance across all your WordPress sites in one place.
Divi pricing
- Starts at
- $89 per year for unlimited websites
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Divi | $89per year for unlimited websites ($7.42 a month) | The Divi theme and builder, Extra, Bloom and Monarch on unlimited websites, with Divi Dash site management, updates and 24/7 support. |
| Divi Pro | $277per year for unlimited websites ($23.08 a month) | Divi plus Divi AI, unlimited Divi Cloud storage, VIP support in under 30 minutes, 4 team seats and $60 a year of AI Agent spend. |
| Divi Lifetime | $249one-time payment | Divi and Divi Dash for life on unlimited websites, with lifetime updates and support. No Pro services. |
| Divi Lifetime + Pro | $297one-time, then $212 per year for Pro services | Lifetime Divi plus the Pro services, which renew yearly and can be cancelled while keeping Divi. |
Read from elegantthemes.com on Oct 17, 2026. Prices change, so confirm with Divi before you buy.
Ways to pay less
- Lifetime licenseDivi Lifetime for a single $249 payment
Elegant Themes sells lifetime access to Divi on unlimited websites, with lifetime updates and support, for one payment of $249 and no recurring fee.
Stated on elegantthemes.com
Works with
- WordPress
- WooCommerce
- SiteGround
- Cloudways
- Pressable
Divi alternatives
- Divi vs Elementor
Free plan · from $5/mo
- Divi vs WordPress.com
Free plan · from $4/mo
- Divi vs Webflow
Free plan · from $15/mo
- Divi vs Wix
Free plan · from $17/mo
- Divi vs Mobirise
Free plan · from $149/yr
Common questions
Is Divi free?
No. Divi is a paid product, starting at $89 per year for unlimited websites.
How much does Divi cost?
Divi lists 4 plans. Divi: $89 per year for unlimited websites ($7.42 a month). Divi Pro: $277 per year for unlimited websites ($23.08 a month). Divi Lifetime: $249 one-time payment. Divi Lifetime + Pro: $297 one-time, then $212 per year for Pro services. Prices were read from elegantthemes.com on Oct 17, 2026.
What platforms does Divi work on?
Divi is available on Web.
Does Divi offer any discounts?
Divi publicly lists the following: Divi Lifetime for a single $249 payment.
Does Divi have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Divi is listed for Web.
Does Divi have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Divi is listed for Web.
Is Divi open source?
Divi is not described as open source on its own site, as read on Oct 17, 2026.
What does Divi integrate with?
Divi's listing names WordPress, WooCommerce, SiteGround, Cloudways and Pressable. A listing names up to eight integrations, so it may connect to more.
Who makes Divi?
Divi is made by Elegant Themes.
What are the alternatives to Divi?
The closest alternatives to Divi in our directory are Elementor, WordPress.com, Webflow, Wix and Mobirise. Each one has a side-by-side comparison with Divi.
How does Divi compare with other website and landing page builders?
Divi's GPA of 2.0 is higher than 3 of the 30 other website and landing page builders we grade, and level with 5. It stands best on value for money (B, above 21 of 30) and worst on free plan and trial (F, above 0).
Is Divi good value for money?
ToolGPA grades Divi B for value for money. Its paid plans start at $7.42 a month when paid by the year, against a middle price of $14 for the category: 5 of the 29 others that charge start lower. On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Divi?
To replace Divi you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 22 of the 30 other website and landing page builders grade higher. It costs $89 a year. What you could not make: A builder that other people can use without writing code. It plugs into other products, WordPress, WooCommerce and SiteGround among them. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.