ClickFunnels
Sales funnel builder bundled with email, courses, a store and CRM
ClickFunnels report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for coaches selling courses through funnels
ClickFunnels is a whole selling system: funnels, checkout with upsells, email, courses, a community, a store and a sales pipeline, all in one account. If you'd otherwise pay for three tools, it can make sense. If you only want landing pages, $81 a month on yearly billing is a lot, and there's no cheaper plan.
Who ClickFunnels is for
- Great if you sell courses or memberships and want the funnel and checkout in one place
- Handy when you'd otherwise pay separately for email, a course platform and a page builder
- Good for testing offers with order bumps and one-click upsells
Who ClickFunnels is not for
- Pricey if you only want landing pages, as the cheapest plan is $81 a month
- Tight if you have a team, since Launch allows 2 people and 1 workspace
- Not for you if you need the API or webhooks, which start on Scale at $164
Why ClickFunnels gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyGraded against other landing page builders, it's the dearest start. Launch is $81 a month on yearly billing ($97 monthly), and there's no landing-page-only plan. It does bundle email for 10,000 contacts, courses and a store, but Leadpages and Swipe Pages start at $29.
- CFree plan and trialNo free plan, but there's a 14-day free trial, then a 30-day money-back guarantee. The listing doesn't say whether the trial needs a card.
- BFeaturesMulti-step funnels, Smart Checkout with one-click offers, A/B tests on pages and emails, email automations, courses, a community, a store, appointments and a pipeline. It covers the job and a lot around it. Custom code, webhooks and the API wait for Scale at $164.
- CEase of useNo rating on record. There's an AI funnel builder, but this is a big system: funnels, checkout, email, courses and automations all need setting up, so expect a learning curve.
- BPlatforms and integrationsA web app that connects to Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI, with an API from Scale. No desktop or phone app is listed.
What these grades rest on. Graded from this listing, whose facts were read from ClickFunnels' own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/clickfunnels#review"><img src="https://toolgpa.com/badge/clickfunnels.svg" alt="ClickFunnels: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where ClickFunnels stands among website and landing page builders
ClickFunnels's GPA of 2.2 is higher than 9 of the 30 other website and landing page builders we grade, and level with 6.
It stands best on features (B, above 18 of 30) and worst on value for money (D, above 0).
Its paid plans start at $81 a month, against a middle price of $14 for the category: 29 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. ClickFunnels’s own letter is outlined.
- DValue for moneyAbove 0 of 30, level with 1
- CFree plan and trialAbove 5 of 30, level with 23
- BFeaturesAbove 18 of 30, level with 10
- CEase of useAbove 0 of 30, level with 26
- BPlatforms and integrationsAbove 8 of 30, level with 21
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep ClickFunnels, or make your own?
Keep it
To replace ClickFunnels you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 15 of the 30 other website and landing page builders grade higher. It costs $972 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- A builder that other people can use without writing code.
- It plugs into other products, Stripe, PayPal and Zapier among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. ClickFunnels’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is ClickFunnels?
ClickFunnels is a hosted platform for building sales funnels: landing pages, order forms with one-click upsells, and the pages that follow a purchase. Every plan also includes email marketing, automations, online courses, a community, a store, appointments and a sales pipeline, so it is sold as an all-in-one system rather than a page builder alone.
ClickFunnels is a paid product with a free trial, starting at $81 per month, billed annually ($97 billed monthly). See every plan
Good for
- Coaches and creators selling courses, memberships or digital products
- Businesses that want funnels, email and checkout in a single account
- Marketers testing offers with upsells and order bumps
Worth knowing
- There is no landing-page-only plan: the entry plan is $81 a month billed annually and bundles email, courses and CRM.
- Unlimited funnels are labelled a limited-time offer on the pricing page, which does not say what applies after.
- Launch allows 2 team members and 1 workspace; the custom code editor, webhooks and API access start at Scale.
- Dominate is sold on annual billing only, at $5,997 a year.
Key features
- Funnels and landing pages
- Build multi-step funnels and standalone landing pages in a drag-and-drop editor, from templates or from scratch, with an AI funnel builder on every plan.
- Smart Checkout
- Checkout pages that recognize returning buyers by email, add one-time offers at checkout, and handle subscription upgrades and downgrades.
- A/B testing
- Compare two versions of a funnel step, such as a headline or an offer, and test email subject lines and copy the same way.
- Email and automations
- Send email campaigns to your contacts and run automated workflows; each plan sets a contact limit and a monthly email allowance.
- Courses, community and store
- Sell online courses and memberships, run a community and open an online store from the same account, alongside appointments and a sales pipeline.
- Payments
- Take payments through ClickFunnels' own Payments AI, Stripe, PayPal or NMI, and ClickFunnels says it takes no percentage of your sales.
ClickFunnels pricing
- Starts at
- $81 per month, billed annually ($97 billed monthly)
- Free plan
- None
- Free trial
- 14-day free trial, then a 30-day money-back guarantee
| Plan | Price | What you get |
|---|---|---|
| Launch | $81per month, billed annually ($97 billed monthly) | 1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains and unlimited visitors. |
| Scale | $164per month, billed annually ($197 billed monthly) | 5 workspaces, 5 team members, 75,000 contacts, 300,000 emails a month, unlimited domains, live chat support, custom code and API access. |
| Optimize | $248per month, billed annually ($297 billed monthly) | 10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month, 10 courses and a 1-hour private onboarding call. |
| Dominate | $5,997per year, billed annually only | 20 workspaces and team members, 400,000 contacts, 1.2 million emails a month, VIP support, SSO, branding removal and an account manager. |
Read from clickfunnels.com on Oct 17, 2026. Prices change, so confirm with ClickFunnels before you buy.
Ways to pay less
- Annual discountAbout 17% off with annual billing
The pricing page shows Launch at $81 a month billed annually instead of $97 (save $194 a year), Scale at $164 instead of $197 and Optimize at $248 instead of $297.
Stated on clickfunnels.com
Works with
ClickFunnels alternatives
- ClickFunnels vs Leadpages
Free trial · from $29/mo
- ClickFunnels vs Unbounce
Free trial · from $22/mo
- ClickFunnels vs Instapage
Free trial · from $79/mo
- ClickFunnels vs Swipe Pages
Free trial · from $29/mo
- ClickFunnels vs Landingi
Free trial · from $24/mo
Common questions
Is ClickFunnels free?
No, ClickFunnels is a paid product, but you can try it first. 14-day free trial, then a 30-day money-back guarantee.
How much does ClickFunnels cost?
ClickFunnels lists 4 plans. Launch: $81 per month, billed annually ($97 billed monthly). Scale: $164 per month, billed annually ($197 billed monthly). Optimize: $248 per month, billed annually ($297 billed monthly). Dominate: $5,997 per year, billed annually only. Prices were read from clickfunnels.com on Oct 17, 2026.
What platforms does ClickFunnels work on?
ClickFunnels is available on Web.
Does ClickFunnels offer any discounts?
ClickFunnels publicly lists the following: About 17% off with annual billing.
Does ClickFunnels have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. ClickFunnels is listed for Web.
Does ClickFunnels have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. ClickFunnels is listed for Web.
Is ClickFunnels open source?
ClickFunnels is not described as open source on its own site, as read on Oct 17, 2026.
Does ClickFunnels have an API?
Yes. ClickFunnels offers a public API, according to its own site.
What does ClickFunnels integrate with?
ClickFunnels's listing names Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI. A listing names up to eight integrations, so it may connect to more.
Who makes ClickFunnels?
ClickFunnels is made by Etison.
What are the alternatives to ClickFunnels?
The closest alternatives to ClickFunnels in our directory are Leadpages, Unbounce, Instapage, Swipe Pages and Landingi. Each one has a side-by-side comparison with ClickFunnels.
How does ClickFunnels compare with other website and landing page builders?
ClickFunnels's GPA of 2.2 is higher than 9 of the 30 other website and landing page builders we grade, and level with 6. It stands best on features (B, above 18 of 30) and worst on value for money (D, above 0).
Is ClickFunnels good value for money?
ToolGPA grades ClickFunnels D for value for money. Its paid plans start at $81 a month, against a middle price of $14 for the category: 29 of the 29 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Could I make my own version of ClickFunnels?
To replace ClickFunnels you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 15 of the 30 other website and landing page builders grade higher. It costs $972 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. Email sent in volume that still reaches the inbox. A builder that other people can use without writing code. It plugs into other products, Stripe, PayPal and Zapier among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.