ClickFunnels vs Leadpages
We give ClickFunnels a 2.2 GPA and Leadpages a 2.4, out of 4.0. ClickFunnels grades higher on the free plan. Leadpages grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ClickFunnels
Sales funnel builder bundled with email, courses, a store and CRM
Leadpages
Landing page builder with AI page creation and A/B testing
How we grade them
| 2.2GPAClickFunnelsFair | 2.4GPALeadpagesFair | |
|---|---|---|
| Value for money | DGraded against other landing page builders, it's the dearest start. Launch is $81 a month on yearly billing ($97 monthly), and there's no landing-page-only plan. It does bundle email for 10,000 contacts, courses and a store, but Leadpages and Swipe Pages start at $29. | BGraded against other landing page builders. Pro is $29 a month, or about $23 on yearly billing, which Leadpages says saves 20%, with 25 pages and no traffic cap. Unbounce's $22 plan stops at 500 visitors and Instapage starts at $79, so this is near the cheap end for what you get. |
| Free plan and trial | CNo free plan, but there's a 14-day free trial, then a 30-day money-back guarantee. The listing doesn't say whether the trial needs a card. | DNo free plan, and the 7-day trial needs a card, though it isn't charged until day 7. You do get the full features of whichever plan you try. |
| Features | BMulti-step funnels, Smart Checkout with one-click offers, A/B tests on pages and emails, email automations, courses, a community, a store, appointments and a pipeline. It covers the job and a lot around it. Custom code, webhooks and the API wait for Scale at $164. | BAI page creation, blogs, forms, webhooks, an API and an MCP connector on every plan, then A/B tests, dynamic text, lead enrichment, heatmaps and AI traffic routing higher up. That's the whole landing page job, though the testing tools start at $99 a month. |
| Ease of use | CNo rating on record. There's an AI funnel builder, but this is a big system: funnels, checkout, email, courses and automations all need setting up, so expect a learning curve. | CNo rating on record. You can make a page from a prompt or an existing URL, which is quick, but tests, personalization and integrations all need setting up before they pay off. |
| Platforms and integrations | BA web app that connects to Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI, with an API from Scale. No desktop or phone app is listed. | BA web app that connects to HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack and Zapier, with an API and webhooks. No desktop or phone app is listed. |
| Best for | coaches selling courses through funnels | landing pages with no traffic cap |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ClickFunnels and Leadpages. How we grade
Price against what you get
ClickFunnels starts at $81 a month and scores 2.7 out of 4 on features, ease of use and platforms. Leadpages starts at $29 a month and scores 2.7.
They score the same, and Leadpages starts $52 a month lower. Of the other website and landing page builders on the chart, 3 score higher than ClickFunnels for less, and 3 score higher than Leadpages for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ClickFunnels starts at $81 per month, billed annually ($97 billed monthly). Leadpages starts at $29 per month, billed monthly.
- ClickFunnels also covers templates, marketing automation and email campaigns.
- Leadpages also covers forms.
At a glance
| ClickFunnels | Leadpages | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $81 per month, billed annually ($97 billed monthly) | $29 per month, billed monthly |
| Free plan | None | None |
| Free trial | 14-day free trial, then a 30-day money-back guarantee | 7-day free trial of any plan with full features; a card is required but not charged until day 7. |
| Web | ||
| Made by | Etison | Leadpages |
| Price read from | clickfunnels.com | leadpages.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
ClickFunnels
- Coaches and creators selling courses, memberships or digital products
- Businesses that want funnels, email and checkout in a single account
- Marketers testing offers with upsells and order bumps
Leadpages
- Marketers running paid campaigns who need landing pages with no traffic cap
- Small teams starting conversion testing on a few pages
- People who want to publish landing pages from Claude or ChatGPT
Worth knowing
ClickFunnels
- There is no landing-page-only plan: the entry plan is $81 a month billed annually and bundles email, courses and CRM.
- Unlimited funnels are labelled a limited-time offer on the pricing page, which does not say what applies after.
- Launch allows 2 team members and 1 workspace; the custom code editor, webhooks and API access start at Scale.
- Dominate is sold on annual billing only, at $5,997 a year.
Leadpages
- There is no free plan; the 7-day trial needs a card.
- A/B testing, dynamic text and lead enrichment start on Grow at $99 a month; heatmaps and AI routing need Optimize at $199.
- Pro and Business cap pages at 25 and 50, and each plan limits custom domains and active integrations.
- The pricing FAQ also names a Scale plan at $399 a month that the plan cards do not show, and some FAQ answers differ from the comparison table.
Key features
ClickFunnels
- Funnels and landing pages
- Build multi-step funnels and standalone landing pages in a drag-and-drop editor, from templates or from scratch, with an AI funnel builder on every plan.
- Smart Checkout
- Checkout pages that recognize returning buyers by email, add one-time offers at checkout, and handle subscription upgrades and downgrades.
- A/B testing
- Compare two versions of a funnel step, such as a headline or an offer, and test email subject lines and copy the same way.
- Email and automations
- Send email campaigns to your contacts and run automated workflows; each plan sets a contact limit and a monthly email allowance.
- Courses, community and store
- Sell online courses and memberships, run a community and open an online store from the same account, alongside appointments and a sales pipeline.
- Payments
- Take payments through ClickFunnels' own Payments AI, Stripe, PayPal or NMI, and ClickFunnels says it takes no percentage of your sales.
Leadpages
- AI page creation
- Pages are created and edited with AI from a prompt or an imported URL, using a monthly allowance of AI credits that refills each billing cycle.
- MCP connector
- Every plan can publish pages from Claude or ChatGPT through Leadpages' MCP connector.
- A/B and multivariate testing
- Grow runs manual A/B tests with up to 6 variants per page; Optimize adds A/B/C/D multivariate tests and Smart Traffic, which routes each visitor to the likeliest variant.
- Dynamic text and personalization
- From Grow, page copy can change to match the ad a visitor clicked, and different audiences can be shown their own version of a page.
- Lead intelligence
- Grow and Optimize detect anonymous visitors and enrich leads with who they are, capped per month, and support ideal-customer targeting.
- Forms, webhooks and API
- Forms send leads to CRMs and email tools through integrations or webhooks, and every plan has API access and UTM tracking.
Plans
ClickFunnels
Launch$81
per month, billed annually ($97 billed monthly)
1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains and unlimited visitors.
Scale$164
per month, billed annually ($197 billed monthly)
5 workspaces, 5 team members, 75,000 contacts, 300,000 emails a month, unlimited domains, live chat support, custom code and API access.
Optimize$248
per month, billed annually ($297 billed monthly)
10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month, 10 courses and a 1-hour private onboarding call.
Dominate$5,997
per year, billed annually only
20 workspaces and team members, 400,000 contacts, 1.2 million emails a month, VIP support, SSO, branding removal and an account manager.
Leadpages
Pro$29
per month, billed monthly
25 pages, 1 custom domain, 1 blog, 5 GB of storage, 12,000 AI credits a month, API access, 90-day analytics and 1 seat.
Business$49
per month, billed monthly
50 pages, 2 custom domains, 2 blogs, 10 GB of storage, 20,000 AI credits a month, a brand kit, lead CSV export and 1-year analytics.
Grow$99
per month, billed monthly
Unlimited pages, 4 domains, manual A/B testing, dynamic text replacement, personalization, 2,000 anonymous visitor detections and 1,000 lead enrichments a month.
Optimize$199
per month, billed monthly
6 domains, Smart Traffic AI routing, heatmaps, auto-personalization, multivariate tests, 10 integrations, 24-month analytics and 3 seats.
EnterpriseCustom
SSO, custom contracts, dedicated support and volume publishing, sold through sales.
Ways to pay less
ClickFunnels
- Annual discount
About 17% off with annual billing
The pricing page shows Launch at $81 a month billed annually instead of $97 (save $194 a year), Scale at $164 instead of $197 and Optimize at $248 instead of $297.
Leadpages
- Annual discount
Save 20% with annual billing
Leadpages states that paying once a year instead of monthly saves 20% on its plans.
