Leadpages vs Swipe Pages
We give Leadpages a 2.4 GPA and Swipe Pages a 2.6, out of 4.0. Swipe Pages grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Leadpages
Landing page builder with AI page creation and A/B testing
Swipe Pages
AI landing page builder for paid-ad campaigns, with fast AMP pages
How we grade them
| 2.4GPALeadpagesFair | 2.6GPASwipe PagesGood | |
|---|---|---|
| Value for money | BGraded against other landing page builders. Pro is $29 a month, or about $23 on yearly billing, which Leadpages says saves 20%, with 25 pages and no traffic cap. Unbounce's $22 plan stops at 500 visitors and Instapage starts at $79, so this is near the cheap end for what you get. | BGraded against other landing page builders. Startup is $29 a month on yearly billing ($39 monthly) for 20,000 visitors, unlimited pages and checkout. Unbounce charges $74 for the same 20,000 visitors and Instapage $79 for 15,000. Over the cap, it's $5 per 5,000 visits. |
| Free plan and trial | DNo free plan, and the 7-day trial needs a card, though it isn't charged until day 7. You do get the full features of whichever plan you try. | CNo free plan, but there's a 14-day trial with every feature and no card needed. Long enough to build a page and send it some traffic. |
| Features | BAI page creation, blogs, forms, webhooks, an API and an MCP connector on every plan, then A/B tests, dynamic text, lead enrichment, heatmaps and AI traffic routing higher up. That's the whole landing page job, though the testing tools start at $99 a month. | BAn AI builder you can chat with, research and CRO agents, multi-step forms, quizzes, popups, checkout with order bumps and upsells, funnels and AMP pages. A/B tests and dynamic text start on Marketer. It covers the whole landing page job. |
| Ease of use | CNo rating on record. You can make a page from a prompt or an existing URL, which is quick, but tests, personalization and integrations all need setting up before they pay off. | CNo rating on record. The AI drafts the page from a description and edits it by chat, which is quick, but checkout, funnels and integrations still take setting up. |
| Platforms and integrations | BA web app that connects to HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack and Zapier, with an API and webhooks. No desktop or phone app is listed. | BA web app that connects to Zapier, Mailchimp, HubSpot, Zoho, ConvertKit, Stripe, PayPal and Google Analytics. No desktop or phone app is listed. |
| Best for | landing pages with no traffic cap | landing pages for paid ads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Leadpages and Swipe Pages. How we grade
Price against what you get
Leadpages starts at $29 a month and scores 2.7 out of 4 on features, ease of use and platforms. Swipe Pages starts at $29 a month and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other website and landing page builders on the chart, 3 score higher than Leadpages for less, and 3 score higher than Swipe Pages for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Leadpages starts at $29 per month, billed monthly. Swipe Pages starts at $29 per month for up to 20,000 visitors, billed annually ($39 billed monthly).
- Swipe Pages also covers templates.
At a glance
| Leadpages | Swipe Pages | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $29 per month, billed monthly | $29 per month for up to 20,000 visitors, billed annually ($39 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial of any plan with full features; a card is required but not charged until day 7. | 14-day free trial with every feature, no credit card required |
| Web | ||
| Made by | Leadpages | Arrow Labs Pte Ltd |
| Price read from | leadpages.com | swipepages.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Leadpages
- Marketers running paid campaigns who need landing pages with no traffic cap
- Small teams starting conversion testing on a few pages
- People who want to publish landing pages from Claude or ChatGPT
Swipe Pages
- Marketers sending paid Google or Meta ad traffic to dedicated pages
- Agencies keeping each client's pages in a separate sub-account
- Selling a digital product or course straight from a landing page
Worth knowing
Leadpages
- There is no free plan; the 7-day trial needs a card.
- A/B testing, dynamic text and lead enrichment start on Grow at $99 a month; heatmaps and AI routing need Optimize at $199.
- Pro and Business cap pages at 25 and 50, and each plan limits custom domains and active integrations.
- The pricing FAQ also names a Scale plan at $399 a month that the plan cards do not show, and some FAQ answers differ from the comparison table.
Swipe Pages
- Every plan has a monthly visitor cap; above it you pay $5 for each extra 5,000 visits.
- The Startup plan has 1 custom domain, no team members and no A/B testing; those start at Marketer.
- There is no free plan, only a 14-day trial, and AI credits beyond the monthly allowance are sold as add-ons.
Key features
Leadpages
- AI page creation
- Pages are created and edited with AI from a prompt or an imported URL, using a monthly allowance of AI credits that refills each billing cycle.
- MCP connector
- Every plan can publish pages from Claude or ChatGPT through Leadpages' MCP connector.
- A/B and multivariate testing
- Grow runs manual A/B tests with up to 6 variants per page; Optimize adds A/B/C/D multivariate tests and Smart Traffic, which routes each visitor to the likeliest variant.
- Dynamic text and personalization
- From Grow, page copy can change to match the ad a visitor clicked, and different audiences can be shown their own version of a page.
- Lead intelligence
- Grow and Optimize detect anonymous visitors and enrich leads with who they are, capped per month, and support ideal-customer targeting.
- Forms, webhooks and API
- Forms send leads to CRMs and email tools through integrations or webhooks, and every plan has API access and UTM tracking.
Swipe Pages
- AI Builder
- Describe an offer and the AI Builder writes and lays out the page, then changes headlines, images or whole sections by chat. Each plan includes a monthly allowance of AI credits.
- AI strategy and CRO agents
- A research agent drafts competitor teardowns, buyer personas and ad copy, and a CRO agent audits a live page with ranked suggestions that can be passed to the builder.
- Forms, quizzes and conversion blocks
- Multi-step forms, lead quizzes, countdown timers, exit-intent popups, review blocks and lead magnet delivery, all styled to match the page.
- Checkout and funnels
- Sell digital products from a landing page through Stripe, PayPal or Razorpay, with order bumps, one-click upsells and connected funnel pages on every plan.
- A/B testing and personalization
- From the Marketer plan, split traffic between variants and show different headlines or offers to each audience based on the ad's URL parameters, from one page address.
- Fast hosting
- Pages can be published as AMP pages and are served from a global CDN with free SSL, with speed optimizations run on every publish.
Plans
Leadpages
Pro$29
per month, billed monthly
25 pages, 1 custom domain, 1 blog, 5 GB of storage, 12,000 AI credits a month, API access, 90-day analytics and 1 seat.
Business$49
per month, billed monthly
50 pages, 2 custom domains, 2 blogs, 10 GB of storage, 20,000 AI credits a month, a brand kit, lead CSV export and 1-year analytics.
Grow$99
per month, billed monthly
Unlimited pages, 4 domains, manual A/B testing, dynamic text replacement, personalization, 2,000 anonymous visitor detections and 1,000 lead enrichments a month.
Optimize$199
per month, billed monthly
6 domains, Smart Traffic AI routing, heatmaps, auto-personalization, multivariate tests, 10 integrations, 24-month analytics and 3 seats.
EnterpriseCustom
SSO, custom contracts, dedicated support and volume publishing, sold through sales.
Swipe Pages
Startup$29
per month for up to 20,000 visitors, billed annually ($39 monthly)
1 custom domain, unlimited landing pages and funnels, 4,200 AI credits a month, forms, checkout and analytics.
Marketer$69
per month for up to 50,000 visitors, billed annually ($89 monthly)
5 custom domains, 8,400 AI credits a month, 5 client sub-accounts, 5 team members, A/B testing and dynamic text replacement.
Agency$149
per month for up to 500,000 visitors, billed annually ($199 monthly)
Unlimited domains, sub-accounts and team members, 21,000 AI credits a month, global blocks, scripts and webhooks, and custom fonts.
Ways to pay less
Leadpages
- Annual discount
Save 20% with annual billing
Leadpages states that paying once a year instead of monthly saves 20% on its plans.
Swipe Pages
- Annual discount
Save up to 25% with annual billing
Swipe Pages says annual billing saves up to 25%: $29 a month instead of $39 on Startup, $69 instead of $89 on Marketer and $149 instead of $199 on Agency.
