Swipe Pages vs Unbounce
We give Swipe Pages a 2.6 GPA and Unbounce a 2.4, out of 4.0. Swipe Pages grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Swipe Pages
AI landing page builder for paid-ad campaigns, with fast AMP pages
Unbounce
Landing page builder with A/B testing and AI traffic routing
How we grade them
| 2.6GPASwipe PagesGood | 2.4GPAUnbounceFair | |
|---|---|---|
| Value for money | BGraded against other landing page builders. Startup is $29 a month on yearly billing ($39 monthly) for 20,000 visitors, unlimited pages and checkout. Unbounce charges $74 for the same 20,000 visitors and Instapage $79 for 15,000. Over the cap, it's $5 per 5,000 visits. | CGraded against other landing page builders. Starter is $22 a month on yearly billing ($29 monthly), the cheapest start, but it stops at 500 visitors and 5 pages. 20,000 visitors costs $74 on Build, where Swipe Pages charges $29, and going over brings an overage fee it doesn't price. |
| Free plan and trial | CNo free plan, but there's a 14-day trial with every feature and no card needed. Long enough to build a page and send it some traffic. | CNo free plan, but there's a 14-day trial of any plan with no card needed. It's limited to one user and no custom domain, with some traffic limits. |
| Features | BAn AI builder you can chat with, research and CRO agents, multi-step forms, quizzes, popups, checkout with order bumps and upsells, funnels and AMP pages. A/B tests and dynamic text start on Marketer. It covers the whole landing page job. | BDrag-and-drop pages from 100+ templates, pop-ups, sticky bars, multi-step forms, AI copy, an MCP server, unlimited A/B tests and Smart Traffic's AI routing. The whole landing page job, though most of it sits above Starter. |
| Ease of use | CNo rating on record. The AI drafts the page from a description and edits it by chat, which is quick, but checkout, funnels and integrations still take setting up. | CNo rating on record. The builder is drag-and-drop with templates, but the good parts, tests, traffic routing and integrations, all need setting up before they pay off. |
| Platforms and integrations | BA web app that connects to Zapier, Mailchimp, HubSpot, Zoho, ConvertKit, Stripe, PayPal and Google Analytics. No desktop or phone app is listed. | BA web app that publishes to your own domain or a WordPress site and connects to Salesforce, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Marketo and Zapier, with 1,000+ integrations from Build. No desktop or phone app. |
| Best for | landing pages for paid ads | A/B testing landing pages |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Swipe Pages and Unbounce. How we grade
Price against what you get
Swipe Pages starts at $29 a month and scores 2.7 out of 4 on features, ease of use and platforms. Unbounce starts at $22 a month and scores 2.7.
They score the same, and Unbounce starts $7 a month lower. Of the other website and landing page builders on the chart, 3 score higher than Swipe Pages for less, and 3 score higher than Unbounce for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Swipe Pages starts at $29 per month for up to 20,000 visitors, billed annually ($39 billed monthly). Unbounce starts at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
At a glance
| Swipe Pages | Unbounce | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $29 per month for up to 20,000 visitors, billed annually ($39 billed monthly) | $22 per month for up to 500 visitors, billed annually ($29 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial with every feature, no credit card required | 14-day free trial of any plan, no credit card required |
| Web | ||
| Made by | Arrow Labs Pte Ltd | Unbounce Inc. |
| Price read from | swipepages.com | unbounce.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Swipe Pages
- Marketers sending paid Google or Meta ad traffic to dedicated pages
- Agencies keeping each client's pages in a separate sub-account
- Selling a digital product or course straight from a landing page
Unbounce
- Marketers sending paid search and social traffic to dedicated pages
- Teams that want to A/B test landing pages without a developer
- Agencies building campaign pages for several clients
Worth knowing
Swipe Pages
- Every plan has a monthly visitor cap; above it you pay $5 for each extra 5,000 visits.
- The Startup plan has 1 custom domain, no team members and no A/B testing; those start at Marketer.
- There is no free plan, only a 14-day trial, and AI credits beyond the monthly allowance are sold as add-ons.
Unbounce
- Starter allows only 5 pages and 500 visitors a month; pop-ups, sticky bars and multi-step forms start at Build.
- A/B testing starts at Experiment ($112 a month billed annually), and Smart Traffic needs Optimize.
- Passing the visitor limit brings a one-time overage fee; the pricing page does not give the rate.
- The trial is limited to a single user and no custom domain, with some traffic restrictions.
Key features
Swipe Pages
- AI Builder
- Describe an offer and the AI Builder writes and lays out the page, then changes headlines, images or whole sections by chat. Each plan includes a monthly allowance of AI credits.
- AI strategy and CRO agents
- A research agent drafts competitor teardowns, buyer personas and ad copy, and a CRO agent audits a live page with ranked suggestions that can be passed to the builder.
- Forms, quizzes and conversion blocks
- Multi-step forms, lead quizzes, countdown timers, exit-intent popups, review blocks and lead magnet delivery, all styled to match the page.
- Checkout and funnels
- Sell digital products from a landing page through Stripe, PayPal or Razorpay, with order bumps, one-click upsells and connected funnel pages on every plan.
- A/B testing and personalization
- From the Marketer plan, split traffic between variants and show different headlines or offers to each audience based on the ad's URL parameters, from one page address.
- Fast hosting
- Pages can be published as AMP pages and are served from a global CDN with free SSL, with speed optimizations run on every publish.
Unbounce
- Drag-and-drop landing pages
- Build pages from 100+ templates or from scratch, publish them to unlimited subdomains or a WordPress site, with hosting included.
- Pop-ups and sticky bars
- From the Build plan, add pop-ups and sticky bars to landing pages, with scheduling and advanced triggers on Optimize.
- A/B testing
- The Experiment plan adds unlimited A/B tests and variants, manual traffic splits and confidence intervals for each result.
- Smart Traffic
- On Optimize, AI routes each visitor to the page variant most likely to convert for someone like them, instead of an even split.
- AI copywriting and MCP server
- AI copywriting comes with Build and above, and an MCP server on every plan lets assistants such as Claude and ChatGPT build and manage pages.
- Forms and lead routing
- Lead gen and multi-step forms send leads to CRMs and email tools through in-app integrations, Zapier or webhooks.
Plans
Swipe Pages
Startup$29
per month for up to 20,000 visitors, billed annually ($39 monthly)
1 custom domain, unlimited landing pages and funnels, 4,200 AI credits a month, forms, checkout and analytics.
Marketer$69
per month for up to 50,000 visitors, billed annually ($89 monthly)
5 custom domains, 8,400 AI credits a month, 5 client sub-accounts, 5 team members, A/B testing and dynamic text replacement.
Agency$149
per month for up to 500,000 visitors, billed annually ($199 monthly)
Unlimited domains, sub-accounts and team members, 21,000 AI credits a month, global blocks, scripts and webhooks, and custom fonts.
Unbounce
Starter$22
per month for up to 500 visitors, billed annually ($29 monthly)
5 landing pages, 1 user, 1 root domain, lead gen forms, the MCP server and hosting, with unlimited conversions.
Build$74
per month for up to 20,000 visitors, billed annually ($99 monthly)
Unlimited pages, pop-ups and sticky bars, multi-step forms, AI copywriting, custom code and 1,000+ integrations. 1 user and 1 root domain.
Experiment$112
per month for up to 30,000 visitors, billed annually ($149 monthly)
Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.
Optimize$187
per month for up to 50,000 visitors, billed annually ($249 monthly)
AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.
ConciergeCustom
From 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager.
AgencyCustom
For agencies running client campaigns: from 50,000 visitors, 5 users and 10 root domains, plus a listing in the partner directory.
Ways to pay less
Swipe Pages
- Annual discount
Save up to 25% with annual billing
Swipe Pages says annual billing saves up to 25%: $29 a month instead of $39 on Startup, $69 instead of $89 on Marketer and $149 instead of $199 on Agency.
Unbounce
- Annual discount
Save 25% with yearly billing
Unbounce's pricing page lists a 25% saving on yearly billing: Starter is $22 a month instead of $29, Build $74 instead of $99 and Optimize $187 instead of $249.
