Shogun review (2026): is the free plan enough?
No-code page builder, A/B testing and personalization for Shopify
Black Friday: is there a Shogun sale?
Shogun report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for landing pages on Shopify or BigCommerce
Shogun is a visual page builder for Shopify and BigCommerce stores, from $31 a month billed yearly. The free Draft Mode cannot publish anything, the Build plan caps you at 25 published pages, and A/B testing and personalization are priced separately.
Who Shogun is for
- Fits if you run a Shopify or BigCommerce store and build many landing pages
- Makes sense if you want to A/B test pages and will pay for it
Who Shogun is not for
- Not for you if you want a standalone website, as it only works with Shopify or BigCommerce
- Tight if you stay free, as Draft Mode cannot publish a single page
- Pricey if you need more than 25 pages, as unlimited pages start at $159 a month
- Watch out: A/B testing is capped by monthly tracked users, 2,000 on Build
- Watch out: personalization and A/B testing have their own separate pricing
Why Shogun gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyBuild is $31 a month billed yearly, above the category's dearer quarter at $22, and unlimited pages need Grow at $159.
- DFree plan and trialDraft Mode is free but publishes no pages, and each paid plan has a trial of unstated length.
- CFeaturesVisual builder, sections and scheduling, but it works only with Shopify or BigCommerce and A/B testing and personalization are sold separately.
- CEase of useNo store rating on record, and you build each page yourself inside your store.
- BPlatforms and integrationsWeb only, working with Shopify and BigCommerce stores.
What these grades rest on. Graded from this listing, whose facts were read from Shogun's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/shogun#review"><img src="https://toolgpa.com/badge/shogun.svg" alt="Shogun: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Shogun stands among website and landing page builders
Shogun's GPA of 1.8 is higher than 6 of the 104 other website and landing page builders we grade, and level with 9.
It stands best on platforms and integrations (B, above 35 of 104) and worst on value for money (D, above 0).
Its paid plans start at $31 a month, against a middle price of $11.50 for the category: 79 of the 89 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 17 tools score higher and cost less.
Each grade against the category
Every bar is all 105 website and landing page builders we grade, cut by the letter each got. Shogun’s own letter is outlined.
- DValue for moneyAbove 0 of 104, level with 11
- DFree plan and trialAbove 13 of 104, level with 11
- CFeaturesAbove 5 of 104, level with 81
- CEase of useAbove 6 of 104, level with 92
- BPlatforms and integrationsAbove 35 of 104, level with 67
Price against what you get
Each dot is one of 91 website and landing page builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Shogun, or make your own?
Keep it
To replace Shogun you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 89 of the 104 other website and landing page builders grade higher. It costs $372 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- A builder that other people can use without writing code.
- Checkout, card payments and sales tax handled for you.
- Splitting visitors between versions and telling you which won.
What this rests on. Shogun’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Shogun?
Shogun is a visual page builder for Shopify and BigCommerce stores, sold alongside separate A/B testing and personalization products. Merchants design landing, product and other pages without code and publish them to the store. Plans are priced by the number of published pages and, for testing, by monthly tracked shoppers.
Worth knowing
- Runs only with Shopify or BigCommerce stores; it is not a standalone website builder.
- The free plan cannot publish any page; the paid Build plan caps published pages at 25.
- Prices shown are for Page Builder on Shopify; A/B Testing and Personalization have separate pricing.
- A/B testing is capped by monthly tracked users per plan, such as 2,000 on Build.
Key features
- Visual page builder
- Build landing, product and other store pages from pre-styled blocks and templates without writing code.
- A/B testing
- Test page variations to improve conversion and clickthrough rates; usage is counted in monthly tracked users.
- Personalization
- Show different page content to different audience segments, sold as a separate product with its own plans.
- Reusable and global sections
- Save blocks as snippets; Grow and Advanced add global sections that push one change across the store.
- Content scheduling
- Set publish and expiry times for promotions; available from the Grow plan.
- Custom CMS collections
- Advanced lets you define product or brand data collections and style them with custom code elements.
Shogun pricing
As of Nov 13, 2026, Shogun has a free plan, and paid plans start at $31 per month, billed yearly ($39 billed monthly).
- Starts at
- $31 per month, billed yearly ($39 billed monthly)
- Free plan
- Draft Mode: build pages in the visual builder with templates, but none can be published.
- Free trial
- Trial offered on each paid plan
| Plan | Price | What you get |
|---|---|---|
| Draft Mode | $0per month | Page Builder on Shopify: create draft pages with all templates; 0 published pages. |
| Build | $31per month, billed yearly ($39 billed monthly) | 25 published pages, page analytics, reusable sections; includes 2,000 monthly tracked users for A/B tests. |
| Grow | $159per month, billed yearly ($199 billed monthly) | Unlimited published pages, content scheduling, global sections; includes 10,000 monthly tracked users. |
| Advanced | $399per month, billed yearly ($499 billed monthly) | Adds content syncing across stores and custom CMS collections; includes 50,000 monthly tracked users. |
Read from getshogun.com on Nov 13, 2026. Prices change, so confirm with Shogun before you buy.
Ways to pay less
- Annual discountSave 20% with annual billing
The pricing page lists annual billing at a 20% saving over monthly on Page Builder plans.
Stated on getshogun.com
Works with
Shogun alternatives
- Shogun vs PageFly
Free plan · from $24/mo
- Shogun vs GemPages
Free plan · from $29/mo
- Shogun vs Replo
Free plan · from $99/mo
- Shogun vs Zipify Pages
Free trial · from $19/mo
- Shogun vs Unbounce
Free trial · from $22/mo
Common questions
Does Shogun have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Shogun is listed for Web.
Does Shogun have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Shogun is listed for Web.
Is Shogun open source?
Shogun is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.