The Shogun Insider’s Guide
Everything we know about Shogun in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Shogun
The Insider’s Guide
No-code page builder, A/B testing and personalization for Shopify
Every plan, grade, refund rule and rival among website and landing page builders, read from Shogun’s own pages.
Made by Shogun · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Shogun’s own pages, its app-store listings and our grades. Every fact in it is on Shogun’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 6 of the 104 other website and landing page builders we grade
Shogun is a visual page builder for Shopify and BigCommerce stores, sold alongside separate A/B testing and personalization products. Merchants design landing, product and other pages without code and publish them to the store. Plans are priced by the number of published pages and, for testing, by monthly tracked shoppers.
To get you started, here are 9 things to know about Shogun, taken from its own pages and our grades.
No store rating on record, and you build each page yourself inside your store.
- 1
Best for landing pages on Shopify or BigCommerce
Shogun is a visual page builder for Shopify and BigCommerce stores, from $31 a month billed yearly.
- 2
Paid plans start at $31 a month
As its pricing page puts it: $31 per month, billed yearly ($39 billed monthly).
- 3
There is a free plan
Draft Mode: build pages in the visual builder with templates, but none can be published.
- 4
It runs on Web
Web.
- 5
Visual page builder
Build landing, product and other store pages from pre-styled blocks and templates without writing code.
- 6
A/B testing
Test page variations to improve conversion and clickthrough rates; usage is counted in monthly tracked users.
- 7
Personalization
Show different page content to different audience segments, sold as a separate product with its own plans.
- 8
A 1.8 GPA, above 6 of 104
That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Shogun you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
Shogun at a glance
- Pricing
- Free plan, from $31 per month, billed yearly ($39 billed monthly)
- Free plan
- Yes
- Free trial
- Trial offered on each paid plan
- Runs on
- Web
- Made by
- Shogun
- Category
- Website & Landing Page Builders
- Our grade
- 1.8 GPA, weak
The report card
Best for landing pages on Shopify or BigCommerce
Shogun is a visual page builder for Shopify and BigCommerce stores, from $31 a month billed yearly. The free Draft Mode cannot publish anything, the Build plan caps you at 25 published pages, and A/B testing and personalization are priced separately.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Build is $31 a month billed yearly, above the category's dearer quarter at $22, and unlimited pages need Grow at $159. |
| Free plan and trial | D | Draft Mode is free but publishes no pages, and each paid plan has a trial of unstated length. |
| Features | C | Visual builder, sections and scheduling, but it works only with Shopify or BigCommerce and A/B testing and personalization are sold separately. |
| Ease of use | C | No store rating on record, and you build each page yourself inside your store. |
| Platforms and integrations | B | Web only, working with Shopify and BigCommerce stores. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Shogun is for
- Fits if you run a Shopify or BigCommerce store and build many landing pages
- Makes sense if you want to A/B test pages and will pay for it
Who it is not for
- Not for you if you want a standalone website, as it only works with Shopify or BigCommerce
- Tight if you stay free, as Draft Mode cannot publish a single page
- Pricey if you need more than 25 pages, as unlimited pages start at $159 a month
- Watch out: A/B testing is capped by monthly tracked users, 2,000 on Build
- Watch out: personalization and A/B testing have their own separate pricing
Good to know
Good for
- Shopify and BigCommerce merchants who want custom pages without a developer
- Stores running promotions that need scheduled pages
- Teams that want page building and A/B testing from one vendor
Worth knowing
- Runs only with Shopify or BigCommerce stores; it is not a standalone website builder.
- The free plan cannot publish any page; the paid Build plan caps published pages at 25.
- Prices shown are for Page Builder on Shopify; A/B Testing and Personalization have separate pricing.
- A/B testing is capped by monthly tracked users per plan, such as 2,000 on Build.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$31
A month to start. There is a free plan too
Shogun has a free plan. Paid plans start at $31 per month, billed yearly ($39 billed monthly).
Draft Mode is free but publishes no pages, and each paid plan has a trial of unstated length.
Draft Mode
$0
per month
Page Builder on Shopify: create draft pages with all templates; 0 published pages.
Build
$31
per month, billed yearly ($39 billed monthly)
25 published pages, page analytics, reusable sections; includes 2,000 monthly tracked users for A/B tests.
Grow
$159
per month, billed yearly ($199 billed monthly)
Unlimited published pages, content scheduling, global sections; includes 10,000 monthly tracked users.
Advanced
$399
per month, billed yearly ($499 billed monthly)
Adds content syncing across stores and custom CMS collections; includes 50,000 monthly tracked users.
The free plan
Draft Mode: build pages in the visual builder with templates, but none can be published.
Trying it first
Trial offered on each paid plan
Read from getshogun.com on Nov 13, 2026.
Ways to pay less
Annual discount
Save 20% with annual billing
The pricing page lists annual billing at a 20% saving over monthly on Page Builder plans.
Stated on getshogun.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
No-code page builder, A/B testing and personalization for Shopify. Here is what it does, as its own site describes it, and what it covers: templates, no-code, online store, a/B testing.
Web only, working with Shopify and BigCommerce stores.
- Visual page builder
- Build landing, product and other store pages from pre-styled blocks and templates without writing code.
- A/B testing
- Test page variations to improve conversion and clickthrough rates; usage is counted in monthly tracked users.
- Personalization
- Show different page content to different audience segments, sold as a separate product with its own plans.
- Reusable and global sections
- Save blocks as snippets; Grow and Advanced add global sections that push one change across the store.
- Content scheduling
- Set publish and expiry times for promotions; available from the Grow plan.
- Custom CMS collections
- Advanced lets you define product or brand data collections and style them with custom code elements.
Where it runs
- Web
What it works with
- Shopify
- BigCommerce
Shogun is made by Shogun.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
6/104
Other website and landing page builders it is graded above
Shogun's GPA of 1.8 is higher than 6 of the 104 other website and landing page builders we grade, and level with 9.
It stands best on platforms and integrations (B, above 35 of 104) and worst on value for money (D, above 0).
Its paid plans start at $31 a month, against a middle price of $11.50 for the category: 79 of the 89 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 17 tools score higher and cost less.
Each grade against the category
Every bar is all 105 website and landing page builders we grade, cut by the letter each got. Shogun’s own letter is outlined.
- DValue for moneyAbove 0 of 104
- DFree plan and trialAbove 13 of 104
- CFeaturesAbove 5 of 104
- CEase of useAbove 6 of 104
- BPlatforms and integrationsAbove 35 of 104
Price against what you get
Each dot is one of 91 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. Shogun is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Shogun you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 89 of the 104 other website and landing page builders grade higher. It costs $372 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- A builder that other people can use without writing code.
- Checkout, card payments and sales tax handled for you.
- Splitting visitors between versions and telling you which won.
What this rests on. Shogun’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
PageFly, GemPages, Replo, Zipify Pages and Unbounce
The 5 tools Shogun is most often weighed against, with where each one differs from it.
- 1.8GPA
PageFly
Free plan · from $24/mo
Shopify app for building store pages with AI and a visual editor.
- Shogun also covers online store and a/B testing.
- 2.0GPA
GemPages
Free plan · from $29/mo
Shopify page and sales funnel builder with post-purchase upsells.
- Shogun also covers online store and a/B testing.
- 2.0GPA
Replo
Free plan · from $99/mo
AI site and landing page builder for ecommerce brands.
- Replo also covers web analytics.
- 2.2GPA
Zipify Pages
Free trial · from $19/mo
Landing, product and home page builder for Shopify stores.
- Shogun has a free plan. Zipify Pages does not, though it has a free trial.
- 2.4GPA
Unbounce
Free trial · from $22/mo
Landing page builder with A/B testing and AI traffic routing.
- Shogun has a free plan. Unbounce does not, though it has a free trial.
- Shogun also covers online store and a/B testing.
- Unbounce also covers forms.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Shogun free?
Shogun has a free plan. Draft Mode: build pages in the visual builder with templates, but none can be published.
How much does Shogun cost?
Shogun lists 4 plans. Draft Mode: $0 per month.
What platforms does Shogun work on?
Shogun is available on Web.
Does Shogun offer any discounts?
Shogun publicly lists the following: Save 20% with annual billing.
Does Shogun have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Shogun is listed for Web.
Does Shogun have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Shogun is listed for Web.
Is Shogun open source?
Shogun is not described as open source on its own site, as read on Nov 13, 2026.
What does Shogun integrate with?
Shogun's listing names Shopify and BigCommerce. A listing names up to eight integrations, so it may connect to more.
Does Shogun have a free trial?
Yes. Trial offered on each paid plan.
Who makes Shogun?
Shogun is made by a company of the same name.
What are the alternatives to Shogun?
The closest alternatives to Shogun in our directory are PageFly, GemPages, Replo, Zipify Pages and Unbounce.
How does Shogun compare with other website and landing page builders?
Shogun's GPA of 1.8 is higher than 6 of the 104 other website and landing page builders we grade, and level with 9.
Is Shogun good value for money?
ToolGPA grades Shogun D for value for money. Its paid plans start at $31 a month, against a middle price of $11.50 for the category: 79 of the 89 others that charge start lower.
Could I make my own version of Shogun?
To replace Shogun you would be making a builder that other people can use without writing code.
Where this guide comes from
The prices, plans, platforms and features were read from Shogun’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Shogun's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Shogun. Prices change, so check getshogun.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Shogun, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/shogun
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Shogun: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/shogun
Know someone choosing between website and landing page builders?
Send them this guide: toolgpa.com/tools/shogun/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and landing page builders after Shogun, each with an Insider's Guide of its own.
- Website & Landing Page Builders Insider's GuideEvery one of the 106 website and landing page builders we grade, compared
- WordPress.com Insider's GuideHosted WordPress with themes, plugins and a free plan3.4 GPA
- Zion Builder Insider's GuideLightweight visual page builder plugin for WordPress3.0 GPA
- Publii Insider's GuideFree open-source desktop CMS that publishes static websites2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Shogun’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Shogun is a trademark of its owner, and this guide is not made, paid for or approved by Shogun. Prices and plans change: check getshogun.com before you buy.