GemPages vs Shogun (2026): which should you pick?

Pick GemPages if

• Fits if you run a Shopify store and want many custom pages for one monthly price
• Works for stores that sell through advertorials and post-purchase upsells

Look elsewhere if

• Skip it if you're not on Shopify, as it works nowhere else
• Pricey if upsells are big for you, as Optimize takes a commission at a rate it doesn't publish
• Tight if you run several stores, since each subscription covers just one
• Watch out: Build caps post-purchase upsell volume at $100 a month, and the free plan publishes a single page
• Watch out: the pricing page shows yearly rates from $23, but its FAQ says new customers can't buy them

Pick Shogun if

• Fits if you run a Shopify or BigCommerce store and build many landing pages
• Makes sense if you want to A/B test pages and will pay for it

Look elsewhere if

• Not for you if you want a standalone website, as it only works with Shopify or BigCommerce
• Tight if you stay free, as Draft Mode cannot publish a single page
• Pricey if you need more than 25 pages, as unlimited pages start at $159 a month
• Watch out: A/B testing is capped by monthly tracked users, 2,000 on Build
• Watch out: personalization and A/B testing have their own separate pricing

GemPages

• It works only inside a Shopify store, and each subscription covers a single store.
• Optimize charges a commission on post-purchase upsell revenue at a rate the pricing page does not give; Enterprise has none.
• The pricing page shows lower yearly rates ($23, $47, $159 a month), but its FAQ says yearly plans are no longer sold to new customers.
• The Free plan publishes a single page.

Shogun

• Runs only with Shopify or BigCommerce stores; it is not a standalone website builder.
• The free plan cannot publish any page; the paid Build plan caps published pages at 25.
• Prices shown are for Page Builder on Shopify; A/B Testing and Personalization have separate pricing.
• A/B testing is capped by monthly tracked users per plan, such as 2,000 on Build.

GemPages

Drag-and-drop editor and templates

Build any Shopify page type without code, from more than 400 templates and prebuilt sections, with separate layouts for mobile, tablet and desktop.

Sales funnels and upsells

Pre-sale advertorials and listicles, sales pages, and post-purchase upsell and downsell offers, with A/B offer testing and conversion analytics.

Theme sections

Design sections in GemPages and insert them into the store's Shopify theme: 20 on Build, 100 on Optimize and unlimited on Enterprise.

Headless landing pages

From Optimize, publish instant landing pages on a separate headless storefront that works with Shopify Hydrogen and Oxygen.

GemPages MCP

Connect an AI assistant over MCP to research content, generate HTML and turn approved HTML into pages you can edit in GemPages. Included on every plan.

Conversion elements

Countdown timers, stock counters, popups, image comparison, product bundles and sticky add-to-cart buttons.

Shogun

Visual page builder

Build landing, product and other store pages from pre-styled blocks and templates without writing code.

A/B testing

Test page variations to improve conversion and clickthrough rates; usage is counted in monthly tracked users.

Personalization

Show different page content to different audience segments, sold as a separate product with its own plans.

Reusable and global sections

Save blocks as snippets; Grow and Advanced add global sections that push one change across the store.

Content scheduling

Set publish and expiry times for promotions; available from the Grow plan.

Custom CMS collections

Advanced lets you define product or brand data collections and style them with custom code elements.

GemPages

• Free$0

  1 published page, responsive design, GemPages MCP access, and a sales funnel with limited post-purchase upsell volume.

• Build$29

  per month, billed monthly

  Unlimited published pages of every type, 20 theme sections, 400+ prebuilt sections, animation and $100 a month of post-purchase upsell volume.

• Optimize$59

  per month, billed monthly

  100 theme sections, headless instant landing pages, scheduled publishing and unlimited upsell volume, with a commission on upsell revenue.

• Enterprise$199

  per month, billed monthly

  Unlimited theme sections, priority video call support and no commission on upsells. GemPages' site asks you to contact it for this plan.

Shogun

• Draft Mode$0

  per month

  Page Builder on Shopify: create draft pages with all templates; 0 published pages.

• Build$31

  per month, billed yearly ($39 billed monthly)

  25 published pages, page analytics, reusable sections; includes 2,000 monthly tracked users for A/B tests.

• Grow$159

  per month, billed yearly ($199 billed monthly)

  Unlimited published pages, content scheduling, global sections; includes 10,000 monthly tracked users.

• Advanced$399

  per month, billed yearly ($499 billed monthly)

  Adds content syncing across stores and custom CMS collections; includes 50,000 monthly tracked users.

GemPages

• Other savings

  BFCM deal: 20% off the first 3 months

  GemPages shows 20% off the first 3 months of a plan, applied automatically to eligible stores until December 31, 2026, and not combinable with other promotions.

Shogun

• Annual discount

  Save 20% with annual billing

  The pricing page lists annual billing at a 20% saving over monthly on Page Builder plans.