Webflow
Visual website builder with a CMS, hosting and code-level control
Webflow report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for designers who want control over every layout
Webflow is for people who think in layouts: you design on a canvas that writes real HTML and CSS, with a proper CMS behind it. A simple business site is $15 a month on yearly billing. But a blog needs Premium at $25, selling needs a separate store plan, and it asks more of you than a template builder.
Who Webflow is for
- Great if you're a designer who wants control over every margin without hand-coding
- Handy when your site runs on lots of structured content, like listings or case studies
- Good for teams that want staging sites, comment-only links and real-time co-editing
Who Webflow is not for
- Skip it if you just want to pick a template and type, since there's more to learn here
- Pricey if you need a blog, as the CMS starts on Premium at $25 a month
- Tight if you need quick help, as support is by email with a 48-hour reply target
Why Webflow gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyBasic is $15 a month for one site on yearly billing ($25 monthly), right at this category's middle. That's a site with no CMS. A blog or anything built from collections needs Premium at $25, and selling needs an ecommerce plan from $29.
- CFree plan and trialThe free Starter site is real but tiny: a webflow.io address, 2 static pages, 50 form submissions and 1 GB of bandwidth. Good for learning the tool, not for running a business.
- BFeaturesA visual designer that writes standards-based code, a CMS with 20,000 items on Premium, hosting on Cloudflare's CDN, staging, real-time co-editing, AI and an MCP server. It covers the whole job; selling is a separate plan, not a gap.
- CEase of useNo app store rating on record, and this is a designer's tool: you lay pages out on a canvas of boxes and styles rather than dropping words into a template. Expect a learning curve before you're quick.
- BPlatforms and integrationsWeb only, but it connects to Figma, HubSpot, Salesforce, Google Analytics 4, Mailchimp and Stripe, and REST APIs manage CMS content from outside. No desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from Webflow's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/webflow#review"><img src="https://toolgpa.com/badge/webflow.svg" alt="Webflow: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Webflow stands among website and landing page builders
Webflow's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8.
It stands best on features (B, above 18 of 30) and worst on ease of use (C, above 0).
Its paid plans start at $15 a month, against a middle price of $14 for the category: 15 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. Webflow’s own letter is outlined.
- CValue for moneyAbove 2 of 30, level with 18
- CFree plan and trialAbove 5 of 30, level with 23
- BFeaturesAbove 18 of 30, level with 10
- CEase of useAbove 0 of 30, level with 26
- BPlatforms and integrationsAbove 8 of 30, level with 21
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Webflow, or make your own?
Keep it
To replace Webflow you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
It costs $180 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- A builder that other people can use without writing code.
- Several people working in it at the same moment.
- It plugs into other products, Figma, HubSpot and Salesforce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Webflow’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Webflow?
Webflow is a visual website builder in which pages are designed on a canvas that maps to real HTML and CSS, then published to Webflow's hosting. Each site is bought on its own site plan, from a free Starter site to Basic and Premium, with the CMS, site search and higher bandwidth on Premium. Workspace plans, billed separately, add staging sites, custom code and team permissions, and ecommerce is a further set of site plans.
Webflow has a free plan. Paid plans start at $15 per site / month, billed yearly ($25 billed monthly). See every plan
Good for
- Designers and agencies building custom marketing sites without hand-coding
- Content-heavy sites that need a structured CMS and an API
- Teams that want staging, roles and publishing permissions
Worth knowing
- Workspace plans are billed on top of site plans: Core is $19 and Growth $49 a month billed yearly ($28 and $60 monthly) for more staging, custom code and code export.
- Basic has no CMS, so a blog or any collection-driven pages need Premium or higher.
- Selling online needs a separate ecommerce site plan, and Standard takes a 2% fee on top of Stripe or PayPal fees.
- Support is by email with a stated 48-hour reply target; cancelling still leaves the rest of the paid term to pay.
Key features
- Visual designer
- Pages are laid out on a canvas that writes standards-based code, with code components available on Premium for developer-built or AI-generated parts.
- Webflow CMS
- Collections hold blog posts, listings and other structured content with templates for each item. Premium allows 20,000 items in 40 collections; Basic has no CMS.
- Hosting on a global CDN
- Sites publish to Webflow hosting behind Cloudflare's CDN with free SSL. Bandwidth runs from 1 GB on Starter to 50 GB on Premium, with paid steps above that.
- Workspaces and collaboration
- Workspaces hold staging sites and teammates, with real-time co-editing, comment-only links and free agency or freelancer guests. Paid Workspaces add more staging sites and roles.
- AI, MCP server and Webflow Cloud
- Webflow AI and an MCP server for outside AI tools come with every site plan, and Webflow Cloud hosts web apps next to a site, billed by requests and CPU time above the included amounts.
- APIs and add-ons
- REST APIs manage CMS content from outside Webflow. Paid add-ons cover A/B testing and personalization (Optimize, from $299 a month), analytics and localization.
Webflow pricing
- Starts at
- $15 per site / month, billed yearly ($25 billed monthly)
- Free plan
- Starter site: a webflow.io address, 2 static pages, 50 CMS items, 1 GB of bandwidth and 50 form submissions. A custom domain needs a paid site plan.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Starter | $0 | A webflow.io subdomain, 2 static pages, a limited CMS of 50 items, 1 GB of bandwidth and 50 form submissions. |
| Basic | $15per site / month, billed yearly ($25 billed monthly) | For sites without a CMS: custom domain, 300 static pages, 10 GB of bandwidth, unlimited form submissions and password protection. |
| Premium | $25per site / month, billed yearly ($39 billed monthly) | Adds the CMS (20,000 items, 40 collections), site search and code components with 50 GB of bandwidth. Each extra 50 GB adds $20 a month yearly. |
| Ecommerce Standard | $29per site / month, billed yearly ($42 billed monthly) | An online store with 500 items, custom cart and checkout, and a 2% transaction fee. Plus ($74) and Advanced ($212) remove the fee. |
| Team | $2,500per month, annual contract | Sold through sales: a site and Workspace bundle with Localize, publishing workflows, 5 full seats, governance and priority support. |
| Enterprise | Custom | Custom scale, roles and permissions, secure integrations, a dedicated account manager and stronger uptime and response guarantees. |
Read from webflow.com on Oct 17, 2026. Prices change, so confirm with Webflow before you buy.
Ways to pay less
- Annual discountSave up to 40% with yearly billing
Basic costs $15 a month billed yearly against $25 billed monthly, and Premium $25 against $39. Webflow's page states savings of up to 40%.
Stated on webflow.com
Works with
Webflow alternatives
- Webflow vs Framer
Free plan · from $10/mo
- Webflow vs Wix
Free plan · from $17/mo
- Webflow vs Squarespace
Free trial · from $19/mo
- Webflow vs Duda
Free trial · from $19/mo
- Webflow vs WordPress.com
Free plan · from $4/mo
Common questions
Is Webflow free?
Webflow has a free plan. Starter site: a webflow.io address, 2 static pages, 50 CMS items, 1 GB of bandwidth and 50 form submissions. A custom domain needs a paid site plan. Paid plans start at $15 per site / month, billed yearly ($25 billed monthly).
How much does Webflow cost?
Webflow lists 6 plans. Starter: $0. Basic: $15 per site / month, billed yearly ($25 billed monthly). Premium: $25 per site / month, billed yearly ($39 billed monthly). Ecommerce Standard: $29 per site / month, billed yearly ($42 billed monthly). Team: $2,500 per month, annual contract. Enterprise: custom pricing. Prices were read from webflow.com on Oct 17, 2026.
What platforms does Webflow work on?
Webflow is available on Web.
Does Webflow offer any discounts?
Webflow publicly lists the following: Save up to 40% with yearly billing.
Does Webflow have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Webflow is listed for Web.
Does Webflow have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Webflow is listed for Web.
Is Webflow open source?
Webflow is not described as open source on its own site, as read on Oct 17, 2026.
Does Webflow have an API?
Yes. Webflow offers a public API, according to its own site.
What does Webflow integrate with?
Webflow's listing names Figma, HubSpot, Salesforce, Google Analytics 4, Mailchimp, Google Shopping, Stripe and PayPal. A listing names up to eight integrations, so it may connect to more.
Who makes Webflow?
Webflow is made by Webflow, Inc. It dates from 2013.
What are the alternatives to Webflow?
The closest alternatives to Webflow in our directory are Framer, Wix, Squarespace, Duda and WordPress.com. Each one has a side-by-side comparison with Webflow.
How does Webflow compare with other website and landing page builders?
Webflow's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8. It stands best on features (B, above 18 of 30) and worst on ease of use (C, above 0).
Is Webflow good value for money?
ToolGPA grades Webflow C for value for money. Its paid plans start at $15 a month, against a middle price of $14 for the category: 15 of the 29 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Webflow?
To replace Webflow you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. It costs $180 a year. What you could not make: A builder that other people can use without writing code. Several people working in it at the same moment. It plugs into other products, Figma, HubSpot and Salesforce among them, and has an API. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.