The Webflow Insider’s Guide
Everything we know about Webflow in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Webflow
The Insider’s Guide
Visual website builder with a CMS, hosting and code-level control
Every plan, grade, refund rule and rival among website and landing page builders, read from Webflow’s own pages.
Made by Webflow, Inc. · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Webflow’s own pages, its app-store listings and our grades. Every fact in it is on Webflow’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 16 of the 30 other website and landing page builders we grade
Webflow is a visual website builder in which pages are designed on a canvas that maps to real HTML and CSS, then published to Webflow's hosting. Each site is bought on its own site plan, from a free Starter site to Basic and Premium, with the CMS, site search and higher bandwidth on Premium. Workspace plans, billed separately, add staging sites, custom code and team permissions, and ecommerce is a further set of site plans.
To get you started, here are 9 things to know about Webflow, taken from its own pages and our grades.
Expect a learning curve before you're quick.
- 1
Best for designers who want control over every layout
Webflow is for people who think in layouts: you design on a canvas that writes real HTML and CSS, with a proper CMS behind it.
- 2
Paid plans start at $15 a month
As its pricing page puts it: $15 per site / month, billed yearly ($25 billed monthly).
- 3
There is a free plan
Starter site: a webflow.io address, 2 static pages, 50 CMS items, 1 GB of bandwidth and 50 form submissions. A custom domain needs a paid site plan.
- 4
It runs on Web
Web.
- 5
Visual designer
Pages are laid out on a canvas that writes standards-based code, with code components available on Premium for developer-built or AI-generated parts.
- 6
Webflow CMS
Collections hold blog posts, listings and other structured content with templates for each item. Premium allows 20,000 items in 40 collections; Basic has no CMS.
- 7
Hosting on a global CDN
Sites publish to Webflow hosting behind Cloudflare's CDN with free SSL. Bandwidth runs from 1 GB on Starter to 50 GB on Premium, with paid steps above that.
- 8
A 2.4 GPA, above 16 of 30
That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Webflow you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
Webflow at a glance
- Pricing
- Free plan, from $15 per site / month, billed yearly ($25 billed monthly)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Webflow, Inc., since 2013
- Category
- Website & Landing Page Builders
- Our grade
- 2.4 GPA, fair
The report card
Best for designers who want control over every layout
Webflow is for people who think in layouts: you design on a canvas that writes real HTML and CSS, with a proper CMS behind it. A simple business site is $15 a month on yearly billing. But a blog needs Premium at $25, selling needs a separate store plan, and it asks more of you than a template builder.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Basic is $15 a month for one site on yearly billing ($25 monthly), right at this category's middle. That's a site with no CMS. A blog or anything built from collections needs Premium at $25, and selling needs an ecommerce plan from $29. |
| Free plan and trial | C | The free Starter site is real but tiny: a webflow.io address, 2 static pages, 50 form submissions and 1 GB of bandwidth. Good for learning the tool, not for running a business. |
| Features | B | A visual designer that writes standards-based code, a CMS with 20,000 items on Premium, hosting on Cloudflare's CDN, staging, real-time co-editing, AI and an MCP server. It covers the whole job; selling is a separate plan, not a gap. |
| Ease of use | C | No app store rating on record, and this is a designer's tool: you lay pages out on a canvas of boxes and styles rather than dropping words into a template. Expect a learning curve before you're quick. |
| Platforms and integrations | B | Web only, but it connects to Figma, HubSpot, Salesforce, Google Analytics 4, Mailchimp and Stripe, and REST APIs manage CMS content from outside. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Webflow is for
- Great if you're a designer who wants control over every margin without hand-coding
- Handy when your site runs on lots of structured content, like listings or case studies
- Good for teams that want staging sites, comment-only links and real-time co-editing
Who it is not for
- Skip it if you just want to pick a template and type, since there's more to learn here
- Pricey if you need a blog, as the CMS starts on Premium at $25 a month
- Tight if you need quick help, as support is by email with a 48-hour reply target
Good to know
Good for
- Designers and agencies building custom marketing sites without hand-coding
- Content-heavy sites that need a structured CMS and an API
- Teams that want staging, roles and publishing permissions
Worth knowing
- Workspace plans are billed on top of site plans: Core is $19 and Growth $49 a month billed yearly ($28 and $60 monthly) for more staging, custom code and code export.
- Basic has no CMS, so a blog or any collection-driven pages need Premium or higher.
- Selling online needs a separate ecommerce site plan, and Standard takes a 2% fee on top of Stripe or PayPal fees.
- Support is by email with a stated 48-hour reply target; cancelling still leaves the rest of the paid term to pay.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$15
A month to start. There is a free plan too
Webflow has a free plan. Paid plans start at $15 per site / month, billed yearly ($25 billed monthly).
Good for learning the tool, not for running a business.
Starter
$0
A webflow.io subdomain, 2 static pages, a limited CMS of 50 items, 1 GB of bandwidth and 50 form submissions.
Basic
$15
per site / month, billed yearly ($25 billed monthly)
For sites without a CMS: custom domain, 300 static pages, 10 GB of bandwidth, unlimited form submissions and password protection.
Premium
$25
per site / month, billed yearly ($39 billed monthly)
Adds the CMS (20,000 items, 40 collections), site search and code components with 50 GB of bandwidth. Each extra 50 GB adds $20 a month yearly.
Ecommerce Standard
$29
per site / month, billed yearly ($42 billed monthly)
An online store with 500 items, custom cart and checkout, and a 2% transaction fee. Plus ($74) and Advanced ($212) remove the fee.
Team
$2,500
per month, annual contract
Sold through sales: a site and Workspace bundle with Localize, publishing workflows, 5 full seats, governance and priority support.
Enterprise
Custom
Custom scale, roles and permissions, secure integrations, a dedicated account manager and stronger uptime and response guarantees.
The free plan
Starter site: a webflow.io address, 2 static pages, 50 CMS items, 1 GB of bandwidth and 50 form submissions. A custom domain needs a paid site plan.
Read from webflow.com on Oct 17, 2026.
Ways to pay less
Annual discount
Save up to 40% with yearly billing
Basic costs $15 a month billed yearly against $25 billed monthly, and Premium $25 against $39. Webflow's page states savings of up to 40%.
Stated on webflow.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Visual website builder with a CMS, hosting and code-level control. Here is what it does, as its own site describes it, and what it covers: public API, AI features, real-time collaboration, no-code, forms.
It covers the whole job; selling is a separate plan, not a gap.
- Visual designer
- Pages are laid out on a canvas that writes standards-based code, with code components available on Premium for developer-built or AI-generated parts.
- Webflow CMS
- Collections hold blog posts, listings and other structured content with templates for each item. Premium allows 20,000 items in 40 collections; Basic has no CMS.
- Hosting on a global CDN
- Sites publish to Webflow hosting behind Cloudflare's CDN with free SSL. Bandwidth runs from 1 GB on Starter to 50 GB on Premium, with paid steps above that.
- Workspaces and collaboration
- Workspaces hold staging sites and teammates, with real-time co-editing, comment-only links and free agency or freelancer guests. Paid Workspaces add more staging sites and roles.
- AI, MCP server and Webflow Cloud
- Webflow AI and an MCP server for outside AI tools come with every site plan, and Webflow Cloud hosts web apps next to a site, billed by requests and CPU time above the included amounts.
- APIs and add-ons
- REST APIs manage CMS content from outside Webflow. Paid add-ons cover A/B testing and personalization (Optimize, from $299 a month), analytics and localization.
Where it runs
- Web
What it works with
- Figma
- HubSpot
- Salesforce
- Google Analytics 4
- Mailchimp
- Google Shopping
- Stripe
- PayPal
Webflow is made by Webflow, Inc., and has been around since 2013.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
16/30
Other website and landing page builders it is graded above
Webflow's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8.
It stands best on features (B, above 18 of 30) and worst on ease of use (C, above 0).
Its paid plans start at $15 a month, against a middle price of $14 for the category: 15 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. Webflow’s own letter is outlined.
- CValue for moneyAbove 2 of 30
- CFree plan and trialAbove 5 of 30
- BFeaturesAbove 18 of 30
- CEase of useAbove 0 of 30
- BPlatforms and integrationsAbove 8 of 30
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. Webflow is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Webflow you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
It costs $180 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- A builder that other people can use without writing code.
- Several people working in it at the same moment.
- It plugs into other products, Figma, HubSpot and Salesforce among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- What a company asks for before it lets staff use something: roles and permissions.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Webflow’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Framer, Wix, Squarespace, Duda and WordPress.com
The 5 tools Webflow is most often weighed against, with where each one differs from it.
- 2.6GPA
Framer
Free plan · from $10/mo
AI website builder with a visual canvas, CMS and hosting.
- Only Framer lists macOS and Windows apps.
- Webflow also covers forms.
- Framer also covers AI agents.
- 2.8GPA
Wix
Free plan · from $17/mo
Drag-and-drop website builder with an AI agent and business apps.
- Only Wix lists iOS and Android apps.
- Webflow also covers forms.
- Wix also covers templates and AI agents.
- 2.6GPA
Squarespace
Free trial · from $19/mo
Template-based website builder with an online store and invoicing.
- Webflow has a free plan. Squarespace does not, though it has a free trial.
- Only Squarespace lists iOS and Android apps.
- Webflow also covers no-code.
- 2.4GPA
Duda
Free trial · from $19/mo
Website builder for agencies that build sites for clients.
- Webflow has a free plan. Duda does not, though it has a free trial.
- Webflow also covers no-code.
- Duda also covers templates.
- 3.4GPA
WordPress.com
Free plan · from $4/mo
Hosted WordPress with themes, plugins and a free plan.
- Only WordPress.com lists iOS, Android, macOS, Windows and Linux apps.
- Webflow also covers forms.
- WordPress.com also covers templates and email campaigns.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Webflow free?
Webflow has a free plan. Starter site: a webflow.io address, 2 static pages, 50 CMS items, 1 GB of bandwidth and 50 form submissions.
How much does Webflow cost?
Webflow lists 6 plans. Starter: $0.
What platforms does Webflow work on?
Webflow is available on Web.
Does Webflow offer any discounts?
Webflow publicly lists the following: Save up to 40% with yearly billing.
Does Webflow have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Webflow is listed for Web.
Does Webflow have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Webflow is listed for Web.
Is Webflow open source?
Webflow is not described as open source on its own site, as read on Oct 17, 2026.
Does Webflow have an API?
Yes. Webflow offers a public API, according to its own site.
What does Webflow integrate with?
Webflow's listing names Figma, HubSpot, Salesforce, Google Analytics 4, Mailchimp, Google Shopping, Stripe and PayPal.
Who makes Webflow?
Webflow is made by Webflow, Inc. It dates from 2013.
What are the alternatives to Webflow?
The closest alternatives to Webflow in our directory are Framer, Wix, Squarespace, Duda and WordPress.com.
How does Webflow compare with other website and landing page builders?
Webflow's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8.
Is Webflow good value for money?
ToolGPA grades Webflow C for value for money. Its paid plans start at $15 a month, against a middle price of $14 for the category: 15 of the 29 others that charge start lower.
Could I make my own version of Webflow?
To replace Webflow you would be making a builder that other people can use without writing code.
Where this guide comes from
The prices, plans, platforms and features were read from Webflow’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Webflow's own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Webflow, Inc. Prices change, so check webflow.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Webflow, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/webflow
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Webflow: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/webflow
Know someone choosing between website and landing page builders?
Send them this guide: toolgpa.com/tools/webflow/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and landing page builders after Webflow, each with an Insider's Guide of its own.
- Website & Landing Page Builders Insider's GuideEvery one of the 31 website and landing page builders we grade, compared
- WordPress.com Insider's GuideHosted WordPress with themes, plugins and a free plan3.4 GPA
- Wix Insider's GuideDrag-and-drop website builder with an AI agent and business apps2.8 GPA
- Carrd Insider's GuideOne-page website builder with yearly plans from $92.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Webflow’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Webflow is a trademark of its owner, and this guide is not made, paid for or approved by Webflow, Inc. Prices and plans change: check webflow.com before you buy.