Webflow vs Wix
We give Webflow a 2.4 GPA and Wix a 2.8, out of 4.0. Wix grades higher on features and ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Webflow
Visual website builder with a CMS, hosting and code-level control
Wix
Drag-and-drop website builder with an AI agent and business apps
How we grade them
| 2.4GPAWebflowFair | 2.8GPAWixGood | |
|---|---|---|
| Value for money | CBasic is $15 a month for one site on yearly billing ($25 monthly), right at this category's middle. That's a site with no CMS. A blog or anything built from collections needs Premium at $25, and selling needs an ecommerce plan from $29. | CLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | CThe free Starter site is real but tiny: a webflow.io address, 2 static pages, 50 form submissions and 1 GB of bandwidth. Good for learning the tool, not for running a business. | CThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | BA visual designer that writes standards-based code, a CMS with 20,000 items on Premium, hosting on Cloudflare's CDN, staging, real-time co-editing, AI and an MCP server. It covers the whole job; selling is a separate plan, not a gap. | AThe widest set of built-in business tools in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. Few rivals come close. |
| Ease of use | CNo app store rating on record, and this is a designer's tool: you lay pages out on a canvas of boxes and styles rather than dropping words into a template. Expect a learning curve before you're quick. | B4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence make the start easy, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | BWeb only, but it connects to Figma, HubSpot, Salesforce, Google Analytics 4, Mailchimp and Stripe, and REST APIs manage CMS content from outside. No desktop or phone app. | BWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
| Best for | designers who want control over every layout | business sites with bookings, events and a shop |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Webflow and Wix. How we grade
Price against what you get
Webflow starts at $15 a month and scores 2.7 out of 4 on features, ease of use and platforms. Wix starts at $17 a month and scores 3.3.
Wix scores higher, and starts $2 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, 1 scores higher than Webflow for less, and 1 scores higher than Wix for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Webflow starts at $15 per site / month, billed yearly ($25 billed monthly). Wix starts at $17 per site / month, billed yearly (Light).
- Only Wix lists iOS and Android apps.
- Webflow also covers forms.
- Wix also covers templates and AI agents.
At a glance
| Webflow | Wix | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $15 per site / month, billed yearly ($25 billed monthly) | $17 per site / month, billed yearly (Light) |
| Free plan | Starter site: a webflow.io address, 2 static pages, 50 CMS items, 1 GB of bandwidth and 50 form submissions. A custom domain needs a paid site plan. | Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Webflow, Inc. | Wix.com, Inc. |
| Price read from | webflow.com | wix.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Webflow
- Designers and agencies building custom marketing sites without hand-coding
- Content-heavy sites that need a structured CMS and an API
- Teams that want staging, roles and publishing permissions
Wix
- Beginners who want to start free and upgrade when the site is ready
- Small businesses that take bookings, sell tickets or run a small store
- People who want an AI agent to draft pages they can still edit by hand
Worth knowing
Webflow
- Workspace plans are billed on top of site plans: Core is $19 and Growth $49 a month billed yearly ($28 and $60 monthly) for more staging, custom code and code export.
- Basic has no CMS, so a blog or any collection-driven pages need Premium or higher.
- Selling online needs a separate ecommerce site plan, and Standard takes a 2% fee on top of Stripe or PayPal fees.
- Support is by email with a stated 48-hour reply target; cancelling still leaves the rest of the paid term to pay.
Wix
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
Webflow
- Visual designer
- Pages are laid out on a canvas that writes standards-based code, with code components available on Premium for developer-built or AI-generated parts.
- Webflow CMS
- Collections hold blog posts, listings and other structured content with templates for each item. Premium allows 20,000 items in 40 collections; Basic has no CMS.
- Hosting on a global CDN
- Sites publish to Webflow hosting behind Cloudflare's CDN with free SSL. Bandwidth runs from 1 GB on Starter to 50 GB on Premium, with paid steps above that.
- Workspaces and collaboration
- Workspaces hold staging sites and teammates, with real-time co-editing, comment-only links and free agency or freelancer guests. Paid Workspaces add more staging sites and roles.
- AI, MCP server and Webflow Cloud
- Webflow AI and an MCP server for outside AI tools come with every site plan, and Webflow Cloud hosts web apps next to a site, billed by requests and CPU time above the included amounts.
- APIs and add-ons
- REST APIs manage CMS content from outside Webflow. Paid add-ons cover A/B testing and personalization (Optimize, from $299 a month), analytics and localization.
Wix
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Plans
Webflow
Starter$0
A webflow.io subdomain, 2 static pages, a limited CMS of 50 items, 1 GB of bandwidth and 50 form submissions.
Basic$15
per site / month, billed yearly ($25 billed monthly)
For sites without a CMS: custom domain, 300 static pages, 10 GB of bandwidth, unlimited form submissions and password protection.
Premium$25
per site / month, billed yearly ($39 billed monthly)
Adds the CMS (20,000 items, 40 collections), site search and code components with 50 GB of bandwidth. Each extra 50 GB adds $20 a month yearly.
Ecommerce Standard$29
per site / month, billed yearly ($42 billed monthly)
An online store with 500 items, custom cart and checkout, and a 2% transaction fee. Plus ($74) and Advanced ($212) remove the fee.
Team$2,500
per month, annual contract
Sold through sales: a site and Workspace bundle with Localize, publishing workflows, 5 full seats, governance and priority support.
EnterpriseCustom
Custom scale, roles and permissions, secure integrations, a dedicated account manager and stronger uptime and response guarantees.
Wix
Free$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
EnterpriseCustom
Custom plans and pricing on request for large organizations.
Ways to pay less
Webflow
- Annual discount
Save up to 40% with yearly billing
Basic costs $15 a month billed yearly against $25 billed monthly, and Premium $25 against $39. Webflow's page states savings of up to 40%.
Wix
- Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
