GemPages
Shopify page and sales funnel builder with post-purchase upsells
GemPages report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for Shopify pages and post-purchase upsells
GemPages builds Shopify pages from 400+ templates and adds sales funnels with post-purchase upsells. Build is $29 a month for unlimited published pages, which is generous next to PageFly. It only works inside Shopify, though, and the Optimize plan takes a commission on upsell sales.
Who GemPages is for
- Great if you run a Shopify store and want lots of custom pages for one price
- Handy when you sell through advertorials and post-purchase upsells
- A treat if you'd like an AI assistant to draft pages you then finish by hand
Who GemPages is not for
- Skip it if you're not on Shopify, as it works nowhere else
- Pricey if upsells are big for you, as Optimize takes a commission at a rate it doesn't publish
- Tight if you run several stores, since each subscription covers just one
Why GemPages gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyGraded against its alternatives, PageFly and the landing page builders. Build is $29 a month, billed monthly, for unlimited published pages, on top of your Shopify plan. PageFly charges $24 for 5 pages and $99 for unlimited. Yearly rates are shown, but the FAQ says new customers can't buy them.
- CFree plan and trialA free plan with the builder and MCP access, but it publishes a single page and caps post-purchase upsells. Enough to try it, not to run a store on.
- DFeaturesIt does the Shopify page job fully: every page type, 400+ templates, theme sections, funnels with post-purchase upsells and A/B offer tests, plus MCP for AI drafts. But it's only useful inside a Shopify store, which is the real website.
- CEase of useNo rating on record. Drag-and-drop with separate layouts for phone, tablet and desktop is friendly, but you need a Shopify store first, and funnels take setting up.
- CPlatforms and integrationsIt runs only inside Shopify, one store per subscription. Within that it links to Klaviyo, Omnisend, Judge.me, VWO, Hotjar, Google Analytics and Lucky Orange.
What these grades rest on. Graded from this listing, whose facts were read from GemPages' own pages and its Shopify App Store listing on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/gempages#review"><img src="https://toolgpa.com/badge/gempages.svg" alt="GemPages: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where GemPages stands among website and landing page builders
GemPages's GPA of 2.0 is higher than 3 of the 30 other website and landing page builders we grade, and level with 5.
It stands best on value for money (B, above 21 of 30) and worst on features (D, above 0).
Its paid plans start at $29 a month, against a middle price of $14 for the category: 25 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 1.7 out of 4. 23 tools score higher and cost less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. GemPages’s own letter is outlined.
- BValue for moneyAbove 21 of 30, level with 7
- CFree plan and trialAbove 5 of 30, level with 23
- DFeaturesAbove 0 of 30, level with 3
- CEase of useAbove 0 of 30, level with 26
- CPlatforms and integrationsAbove 0 of 30, level with 7
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep GemPages, or make your own?
Keep it
To replace GemPages you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 22 of the 30 other website and landing page builders grade higher. It costs $348 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- A builder that other people can use without writing code.
- It plugs into other products, Shopify, Klaviyo and Omnisend among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. GemPages’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is GemPages?
GemPages is a page builder sold as a Shopify app. It builds home, product, collection, blog and landing pages in a drag-and-drop editor with more than 400 templates and sections, and adds sales funnels with post-purchase upsells and A/B offer testing. An MCP server lets an AI assistant draft pages that then open in the editor.
GemPages has a free plan. Paid plans start at $29 per month, billed monthly. See every plan
Good for
- Shopify merchants building custom product, collection and landing pages
- Stores that sell through advertorials and post-purchase upsells
- Teams that want an AI assistant to draft pages they finish by hand
Worth knowing
- It works only inside a Shopify store, and each subscription covers a single store.
- Optimize charges a commission on post-purchase upsell revenue at a rate the pricing page does not give; Enterprise has none.
- The pricing page shows lower yearly rates ($23, $47, $159 a month), but its FAQ says yearly plans are no longer sold to new customers.
- The Free plan publishes a single page.
Key features
- Drag-and-drop editor and templates
- Build any Shopify page type without code, from more than 400 templates and prebuilt sections, with separate layouts for mobile, tablet and desktop.
- Sales funnels and upsells
- Pre-sale advertorials and listicles, sales pages, and post-purchase upsell and downsell offers, with A/B offer testing and conversion analytics.
- Theme sections
- Design sections in GemPages and insert them into the store's Shopify theme: 20 on Build, 100 on Optimize and unlimited on Enterprise.
- Headless landing pages
- From Optimize, publish instant landing pages on a separate headless storefront that works with Shopify Hydrogen and Oxygen.
- GemPages MCP
- Connect an AI assistant over MCP to research content, generate HTML and turn approved HTML into pages you can edit in GemPages. Included on every plan.
- Conversion elements
- Countdown timers, stock counters, popups, image comparison, product bundles and sticky add-to-cart buttons.
GemPages pricing
- Starts at
- $29 per month, billed monthly
- Free plan
- 1 published page with the drag-and-drop builder, GemPages MCP access and a sales funnel with limited post-purchase upsell volume.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 published page, responsive design, GemPages MCP access, and a sales funnel with limited post-purchase upsell volume. |
| Build | $29per month, billed monthly | Unlimited published pages of every type, 20 theme sections, 400+ prebuilt sections, animation and $100 a month of post-purchase upsell volume. |
| Optimize | $59per month, billed monthly | 100 theme sections, headless instant landing pages, scheduled publishing and unlimited upsell volume, with a commission on upsell revenue. |
| Enterprise | $199per month, billed monthly | Unlimited theme sections, priority video call support and no commission on upsells. GemPages' site asks you to contact it for this plan. |
Read from apps.shopify.com on Oct 17, 2026. Prices change, so confirm with GemPages before you buy.
Ways to pay less
- Other savingsBFCM deal: 20% off the first 3 months
GemPages shows 20% off the first 3 months of a plan, applied automatically to eligible stores until December 31, 2026, and not combinable with other promotions.
Stated on gempages.net
Works with
- Shopify
- Klaviyo
- Omnisend
- Judge.me
- VWO
- Hotjar
- Google Analytics
- Lucky Orange
GemPages alternatives
- GemPages vs PageFly
Free plan · from $24/mo
- GemPages vs Unbounce
Free trial · from $22/mo
- GemPages vs ClickFunnels
Free trial · from $81/mo
- GemPages vs Instapage
Free trial · from $79/mo
- GemPages vs Landingi
Free trial · from $24/mo
Common questions
Is GemPages free?
GemPages has a free plan. 1 published page with the drag-and-drop builder, GemPages MCP access and a sales funnel with limited post-purchase upsell volume. Paid plans start at $29 per month, billed monthly.
How much does GemPages cost?
GemPages lists 4 plans. Free: $0. Build: $29 per month, billed monthly. Optimize: $59 per month, billed monthly. Enterprise: $199 per month, billed monthly. Prices were read from apps.shopify.com on Oct 17, 2026.
What platforms does GemPages work on?
GemPages is available on Web.
Does GemPages offer any discounts?
GemPages publicly lists the following: BFCM deal: 20% off the first 3 months.
Does GemPages have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. GemPages is listed for Web.
Does GemPages have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. GemPages is listed for Web.
Is GemPages open source?
GemPages is not described as open source on its own site, as read on Oct 17, 2026.
What does GemPages integrate with?
GemPages's listing names Shopify, Klaviyo, Omnisend, Judge.me, VWO, Hotjar, Google Analytics and Lucky Orange. A listing names up to eight integrations, so it may connect to more.
Who makes GemPages?
GemPages is made by GemCommerce. It dates from 2017.
What are the alternatives to GemPages?
The closest alternatives to GemPages in our directory are PageFly, Unbounce, ClickFunnels, Instapage and Landingi. Each one has a side-by-side comparison with GemPages.
How does GemPages compare with other website and landing page builders?
GemPages's GPA of 2.0 is higher than 3 of the 30 other website and landing page builders we grade, and level with 5. It stands best on value for money (B, above 21 of 30) and worst on features (D, above 0).
Is GemPages good value for money?
ToolGPA grades GemPages B for value for money. Its paid plans start at $29 a month, against a middle price of $14 for the category: 25 of the 29 others that charge start lower. On features, ease of use and platforms it scores 1.7 out of 4. 23 tools score higher and cost less.
Could I make my own version of GemPages?
To replace GemPages you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 22 of the 30 other website and landing page builders grade higher. It costs $348 a year. What you could not make: A builder that other people can use without writing code. It plugs into other products, Shopify, Klaviyo and Omnisend among them. AI features, unless you pay a model provider for each request yourself. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.