The GemPages Insider’s Guide
Everything we know about GemPages in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
GemPages
The Insider’s Guide
Shopify page and sales funnel builder with post-purchase upsells
Every plan, grade, refund rule and rival among website and landing page builders, read from GemPages’s own pages.
Made by GemCommerce · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from GemPages’s own pages, its app-store listings and our grades. Every fact in it is on GemPages’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 3 of the 30 other website and landing page builders we grade
GemPages is a page builder sold as a Shopify app. It builds home, product, collection, blog and landing pages in a drag-and-drop editor with more than 400 templates and sections, and adds sales funnels with post-purchase upsells and A/B offer testing. An MCP server lets an AI assistant draft pages that then open in the editor.
To get you started, here are 9 things to know about GemPages, taken from its own pages and our grades.
- 1
Best for Shopify pages and post-purchase upsells
It only works inside Shopify, though, and the Optimize plan takes a commission on upsell sales.
- 2
Paid plans start at $29 a month
As its pricing page puts it: $29 per month, billed monthly.
- 3
There is a free plan
1 published page with the drag-and-drop builder, GemPages MCP access and a sales funnel with limited post-purchase upsell volume.
- 4
It runs on Web
Web.
- 5
Drag-and-drop editor and templates
Build any Shopify page type without code, from more than 400 templates and prebuilt sections, with separate layouts for mobile, tablet and desktop.
- 6
Sales funnels and upsells
Pre-sale advertorials and listicles, sales pages, and post-purchase upsell and downsell offers, with A/B offer testing and conversion analytics.
- 7
Theme sections
Design sections in GemPages and insert them into the store's Shopify theme: 20 on Build, 100 on Optimize and unlimited on Enterprise.
- 8
A 2.0 GPA, above 3 of 30
That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace GemPages you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
GemPages at a glance
- Pricing
- Free plan, from $29 per month, billed monthly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- GemCommerce, since 2017
- Category
- Website & Landing Page Builders
- Our grade
- 2.0 GPA, fair
The report card
Best for Shopify pages and post-purchase upsells
GemPages builds Shopify pages from 400+ templates and adds sales funnels with post-purchase upsells. Build is $29 a month for unlimited published pages, which is generous next to PageFly. It only works inside Shopify, though, and the Optimize plan takes a commission on upsell sales.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Graded against its alternatives, PageFly and the landing page builders. Build is $29 a month, billed monthly, for unlimited published pages, on top of your Shopify plan. PageFly charges $24 for 5 pages and $99 for unlimited. Yearly rates are shown, but the FAQ says new customers can't buy them. |
| Free plan and trial | C | A free plan with the builder and MCP access, but it publishes a single page and caps post-purchase upsells. Enough to try it, not to run a store on. |
| Features | D | It does the Shopify page job fully: every page type, 400+ templates, theme sections, funnels with post-purchase upsells and A/B offer tests, plus MCP for AI drafts. But it's only useful inside a Shopify store, which is the real website. |
| Ease of use | C | No rating on record. Drag-and-drop with separate layouts for phone, tablet and desktop is friendly, but you need a Shopify store first, and funnels take setting up. |
| Platforms and integrations | C | It runs only inside Shopify, one store per subscription. Within that it links to Klaviyo, Omnisend, Judge.me, VWO, Hotjar, Google Analytics and Lucky Orange. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who GemPages is for
- Great if you run a Shopify store and want lots of custom pages for one price
- Handy when you sell through advertorials and post-purchase upsells
- A treat if you'd like an AI assistant to draft pages you then finish by hand
Who it is not for
- Skip it if you're not on Shopify, as it works nowhere else
- Pricey if upsells are big for you, as Optimize takes a commission at a rate it doesn't publish
- Tight if you run several stores, since each subscription covers just one
Good to know
Good for
- Shopify merchants building custom product, collection and landing pages
- Stores that sell through advertorials and post-purchase upsells
- Teams that want an AI assistant to draft pages they finish by hand
Worth knowing
- It works only inside a Shopify store, and each subscription covers a single store.
- Optimize charges a commission on post-purchase upsell revenue at a rate the pricing page does not give; Enterprise has none.
- The pricing page shows lower yearly rates ($23, $47, $159 a month), but its FAQ says yearly plans are no longer sold to new customers.
- The Free plan publishes a single page.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$29
A month to start. There is a free plan too
GemPages has a free plan. Paid plans start at $29 per month, billed monthly.
Graded against its alternatives, PageFly and the landing page builders.
Free
$0
1 published page, responsive design, GemPages MCP access, and a sales funnel with limited post-purchase upsell volume.
Build
$29
per month, billed monthly
Unlimited published pages of every type, 20 theme sections, 400+ prebuilt sections, animation and $100 a month of post-purchase upsell volume.
Optimize
$59
per month, billed monthly
100 theme sections, headless instant landing pages, scheduled publishing and unlimited upsell volume, with a commission on upsell revenue.
Enterprise
$199
per month, billed monthly
Unlimited theme sections, priority video call support and no commission on upsells. GemPages' site asks you to contact it for this plan.
The free plan
1 published page with the drag-and-drop builder, GemPages MCP access and a sales funnel with limited post-purchase upsell volume.
Read from apps.shopify.com on Oct 17, 2026.
Ways to pay less
Other savings
BFCM deal: 20% off the first 3 months
GemPages shows 20% off the first 3 months of a plan, applied automatically to eligible stores until December 31, 2026, and not combinable with other promotions.
Stated on gempages.net
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Shopify page and sales funnel builder with post-purchase upsells. Here is what it does, as its own site describes it, and what it covers: AI features, templates, no-code.
But it's only useful inside a Shopify store, which is the real website.
- Drag-and-drop editor and templates
- Build any Shopify page type without code, from more than 400 templates and prebuilt sections, with separate layouts for mobile, tablet and desktop.
- Sales funnels and upsells
- Pre-sale advertorials and listicles, sales pages, and post-purchase upsell and downsell offers, with A/B offer testing and conversion analytics.
- Theme sections
- Design sections in GemPages and insert them into the store's Shopify theme: 20 on Build, 100 on Optimize and unlimited on Enterprise.
- Headless landing pages
- From Optimize, publish instant landing pages on a separate headless storefront that works with Shopify Hydrogen and Oxygen.
- GemPages MCP
- Connect an AI assistant over MCP to research content, generate HTML and turn approved HTML into pages you can edit in GemPages. Included on every plan.
- Conversion elements
- Countdown timers, stock counters, popups, image comparison, product bundles and sticky add-to-cart buttons.
Where it runs
- Web
What it works with
- Shopify
- Klaviyo
- Omnisend
- Judge.me
- VWO
- Hotjar
- Google Analytics
- Lucky Orange
GemPages is made by GemCommerce, and has been around since 2017.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
3/30
Other website and landing page builders it is graded above
GemPages's GPA of 2.0 is higher than 3 of the 30 other website and landing page builders we grade, and level with 5.
It stands best on value for money (B, above 21 of 30) and worst on features (D, above 0).
Its paid plans start at $29 a month, against a middle price of $14 for the category: 25 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 1.7 out of 4. 23 tools score higher and cost less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. GemPages’s own letter is outlined.
- BValue for moneyAbove 21 of 30
- CFree plan and trialAbove 5 of 30
- DFeaturesAbove 0 of 30
- CEase of useAbove 0 of 30
- CPlatforms and integrationsAbove 0 of 30
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. GemPages is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace GemPages you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 22 of the 30 other website and landing page builders grade higher. It costs $348 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- A builder that other people can use without writing code.
- It plugs into other products, Shopify, Klaviyo and Omnisend among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. GemPages’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
PageFly, Unbounce, ClickFunnels, Instapage and Landingi
The 5 tools GemPages is most often weighed against, with where each one differs from it.
- 1.8GPA
PageFly
Free plan · from $24/mo
Shopify app for building store pages with AI and a visual editor.
- 2.4GPA
Unbounce
Free trial · from $22/mo
Landing page builder with A/B testing and AI traffic routing.
- GemPages has a free plan. Unbounce does not, though it has a free trial.
- Unbounce also covers forms.
- 2.2GPA
ClickFunnels
Free trial · from $81/mo
Sales funnel builder bundled with email, courses, a store and CRM.
- GemPages has a free plan. ClickFunnels does not, though it has a free trial.
- ClickFunnels also covers marketing automation and email campaigns.
- 2.0GPA
Instapage
Free trial · from $79/mo
Landing page platform for paid ads with A/B tests and AI copy.
- GemPages has a free plan. Instapage does not, though it has a free trial.
- Instapage also covers forms.
- 2.2GPA
Landingi
Free trial · from $24/mo
Landing page platform with an AI page generator and A/B testing.
- GemPages has a free plan. Landingi does not, though it has a free trial.
- Landingi also covers forms.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is GemPages free?
GemPages has a free plan. 1 published page with the drag-and-drop builder, GemPages MCP access and a sales funnel with limited post-purchase upsell volume.
How much does GemPages cost?
GemPages lists 4 plans. Free: $0.
What platforms does GemPages work on?
GemPages is available on Web.
Does GemPages offer any discounts?
GemPages publicly lists the following: BFCM deal: 20% off the first 3 months.
Does GemPages have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. GemPages is listed for Web.
Does GemPages have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. GemPages is listed for Web.
Is GemPages open source?
GemPages is not described as open source on its own site, as read on Oct 17, 2026.
What does GemPages integrate with?
GemPages's listing names Shopify, Klaviyo, Omnisend, Judge.me, VWO, Hotjar, Google Analytics and Lucky Orange.
Who makes GemPages?
GemPages is made by GemCommerce. It dates from 2017.
What are the alternatives to GemPages?
The closest alternatives to GemPages in our directory are PageFly, Unbounce, ClickFunnels, Instapage and Landingi.
How does GemPages compare with other website and landing page builders?
GemPages's GPA of 2.0 is higher than 3 of the 30 other website and landing page builders we grade, and level with 5.
Is GemPages good value for money?
ToolGPA grades GemPages B for value for money. Its paid plans start at $29 a month, against a middle price of $14 for the category: 25 of the 29 others that charge start lower.
Could I make my own version of GemPages?
To replace GemPages you would be making a builder that other people can use without writing code.
Where this guide comes from
The prices, plans, platforms and features were read from GemPages’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from GemPages' own pages and its Shopify App Store listing on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by GemCommerce. Prices change, so check gempages.net before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- GemPages, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/gempages
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "GemPages: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/gempages
Know someone choosing between website and landing page builders?
Send them this guide: toolgpa.com/tools/gempages/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
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- Wix Insider's GuideDrag-and-drop website builder with an AI agent and business apps2.8 GPA
- Carrd Insider's GuideOne-page website builder with yearly plans from $92.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what GemPages’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. GemPages is a trademark of its owner, and this guide is not made, paid for or approved by GemCommerce. Prices and plans change: check gempages.net before you buy.