GemPages vs Unbounce
We give GemPages a 2.0 GPA and Unbounce a 2.4, out of 4.0. GemPages grades higher on value for money. Unbounce grades higher on features and platforms. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
GemPages
Shopify page and sales funnel builder with post-purchase upsells
Unbounce
Landing page builder with A/B testing and AI traffic routing
How we grade them
| 2.0GPAGemPagesFair | 2.4GPAUnbounceFair | |
|---|---|---|
| Value for money | BGraded against its alternatives, PageFly and the landing page builders. Build is $29 a month, billed monthly, for unlimited published pages, on top of your Shopify plan. PageFly charges $24 for 5 pages and $99 for unlimited. Yearly rates are shown, but the FAQ says new customers can't buy them. | CGraded against other landing page builders. Starter is $22 a month on yearly billing ($29 monthly), the cheapest start, but it stops at 500 visitors and 5 pages. 20,000 visitors costs $74 on Build, where Swipe Pages charges $29, and going over brings an overage fee it doesn't price. |
| Free plan and trial | CA free plan with the builder and MCP access, but it publishes a single page and caps post-purchase upsells. Enough to try it, not to run a store on. | CNo free plan, but there's a 14-day trial of any plan with no card needed. It's limited to one user and no custom domain, with some traffic limits. |
| Features | DIt does the Shopify page job fully: every page type, 400+ templates, theme sections, funnels with post-purchase upsells and A/B offer tests, plus MCP for AI drafts. But it's only useful inside a Shopify store, which is the real website. | BDrag-and-drop pages from 100+ templates, pop-ups, sticky bars, multi-step forms, AI copy, an MCP server, unlimited A/B tests and Smart Traffic's AI routing. The whole landing page job, though most of it sits above Starter. |
| Ease of use | CNo rating on record. Drag-and-drop with separate layouts for phone, tablet and desktop is friendly, but you need a Shopify store first, and funnels take setting up. | CNo rating on record. The builder is drag-and-drop with templates, but the good parts, tests, traffic routing and integrations, all need setting up before they pay off. |
| Platforms and integrations | CIt runs only inside Shopify, one store per subscription. Within that it links to Klaviyo, Omnisend, Judge.me, VWO, Hotjar, Google Analytics and Lucky Orange. | BA web app that publishes to your own domain or a WordPress site and connects to Salesforce, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Marketo and Zapier, with 1,000+ integrations from Build. No desktop or phone app. |
| Best for | Shopify pages and post-purchase upsells | A/B testing landing pages |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: GemPages and Unbounce. How we grade
Price against what you get
GemPages starts at $29 a month and scores 1.7 out of 4 on features, ease of use and platforms. Unbounce starts at $22 a month and scores 2.7.
Unbounce scores higher and starts $7 a month lower. Of the other website and landing page builders on the chart, 23 score higher than GemPages for less, and 3 score higher than Unbounce for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- GemPages starts at $29 per month, billed monthly. Unbounce starts at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
- GemPages has a free plan. Unbounce does not, though it has a free trial.
- Unbounce also covers forms.
At a glance
| GemPages | Unbounce | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $29 per month, billed monthly | $22 per month for up to 500 visitors, billed annually ($29 billed monthly) |
| Free plan | 1 published page with the drag-and-drop builder, GemPages MCP access and a sales funnel with limited post-purchase upsell volume. | None |
| Free trial | None listed | 14-day free trial of any plan, no credit card required |
| Web | ||
| Made by | GemCommerce | Unbounce Inc. |
| Price read from | apps.shopify.com | unbounce.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
GemPages
- Shopify merchants building custom product, collection and landing pages
- Stores that sell through advertorials and post-purchase upsells
- Teams that want an AI assistant to draft pages they finish by hand
Unbounce
- Marketers sending paid search and social traffic to dedicated pages
- Teams that want to A/B test landing pages without a developer
- Agencies building campaign pages for several clients
Worth knowing
GemPages
- It works only inside a Shopify store, and each subscription covers a single store.
- Optimize charges a commission on post-purchase upsell revenue at a rate the pricing page does not give; Enterprise has none.
- The pricing page shows lower yearly rates ($23, $47, $159 a month), but its FAQ says yearly plans are no longer sold to new customers.
- The Free plan publishes a single page.
Unbounce
- Starter allows only 5 pages and 500 visitors a month; pop-ups, sticky bars and multi-step forms start at Build.
- A/B testing starts at Experiment ($112 a month billed annually), and Smart Traffic needs Optimize.
- Passing the visitor limit brings a one-time overage fee; the pricing page does not give the rate.
- The trial is limited to a single user and no custom domain, with some traffic restrictions.
Key features
GemPages
- Drag-and-drop editor and templates
- Build any Shopify page type without code, from more than 400 templates and prebuilt sections, with separate layouts for mobile, tablet and desktop.
- Sales funnels and upsells
- Pre-sale advertorials and listicles, sales pages, and post-purchase upsell and downsell offers, with A/B offer testing and conversion analytics.
- Theme sections
- Design sections in GemPages and insert them into the store's Shopify theme: 20 on Build, 100 on Optimize and unlimited on Enterprise.
- Headless landing pages
- From Optimize, publish instant landing pages on a separate headless storefront that works with Shopify Hydrogen and Oxygen.
- GemPages MCP
- Connect an AI assistant over MCP to research content, generate HTML and turn approved HTML into pages you can edit in GemPages. Included on every plan.
- Conversion elements
- Countdown timers, stock counters, popups, image comparison, product bundles and sticky add-to-cart buttons.
Unbounce
- Drag-and-drop landing pages
- Build pages from 100+ templates or from scratch, publish them to unlimited subdomains or a WordPress site, with hosting included.
- Pop-ups and sticky bars
- From the Build plan, add pop-ups and sticky bars to landing pages, with scheduling and advanced triggers on Optimize.
- A/B testing
- The Experiment plan adds unlimited A/B tests and variants, manual traffic splits and confidence intervals for each result.
- Smart Traffic
- On Optimize, AI routes each visitor to the page variant most likely to convert for someone like them, instead of an even split.
- AI copywriting and MCP server
- AI copywriting comes with Build and above, and an MCP server on every plan lets assistants such as Claude and ChatGPT build and manage pages.
- Forms and lead routing
- Lead gen and multi-step forms send leads to CRMs and email tools through in-app integrations, Zapier or webhooks.
Plans
GemPages
Free$0
1 published page, responsive design, GemPages MCP access, and a sales funnel with limited post-purchase upsell volume.
Build$29
per month, billed monthly
Unlimited published pages of every type, 20 theme sections, 400+ prebuilt sections, animation and $100 a month of post-purchase upsell volume.
Optimize$59
per month, billed monthly
100 theme sections, headless instant landing pages, scheduled publishing and unlimited upsell volume, with a commission on upsell revenue.
Enterprise$199
per month, billed monthly
Unlimited theme sections, priority video call support and no commission on upsells. GemPages' site asks you to contact it for this plan.
Unbounce
Starter$22
per month for up to 500 visitors, billed annually ($29 monthly)
5 landing pages, 1 user, 1 root domain, lead gen forms, the MCP server and hosting, with unlimited conversions.
Build$74
per month for up to 20,000 visitors, billed annually ($99 monthly)
Unlimited pages, pop-ups and sticky bars, multi-step forms, AI copywriting, custom code and 1,000+ integrations. 1 user and 1 root domain.
Experiment$112
per month for up to 30,000 visitors, billed annually ($149 monthly)
Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.
Optimize$187
per month for up to 50,000 visitors, billed annually ($249 monthly)
AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.
ConciergeCustom
From 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager.
AgencyCustom
For agencies running client campaigns: from 50,000 visitors, 5 users and 10 root domains, plus a listing in the partner directory.
Ways to pay less
GemPages
- Other savings
BFCM deal: 20% off the first 3 months
GemPages shows 20% off the first 3 months of a plan, applied automatically to eligible stores until December 31, 2026, and not combinable with other promotions.
Unbounce
- Annual discount
Save 25% with yearly billing
Unbounce's pricing page lists a 25% saving on yearly billing: Starter is $22 a month instead of $29, Build $74 instead of $99 and Optimize $187 instead of $249.
