ClickFunnels vs Unbounce
We give ClickFunnels a 2.2 GPA and Unbounce a 2.4, out of 4.0. Unbounce grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ClickFunnels
Sales funnel builder bundled with email, courses, a store and CRM
Unbounce
Landing page builder with A/B testing and AI traffic routing
How we grade them
| 2.2GPAClickFunnelsFair | 2.4GPAUnbounceFair | |
|---|---|---|
| Value for money | DGraded against other landing page builders, it's the dearest start. Launch is $81 a month on yearly billing ($97 monthly), and there's no landing-page-only plan. It does bundle email for 10,000 contacts, courses and a store, but Leadpages and Swipe Pages start at $29. | CGraded against other landing page builders. Starter is $22 a month on yearly billing ($29 monthly), the cheapest start, but it stops at 500 visitors and 5 pages. 20,000 visitors costs $74 on Build, where Swipe Pages charges $29, and going over brings an overage fee it doesn't price. |
| Free plan and trial | CNo free plan, but there's a 14-day free trial, then a 30-day money-back guarantee. The listing doesn't say whether the trial needs a card. | CNo free plan, but there's a 14-day trial of any plan with no card needed. It's limited to one user and no custom domain, with some traffic limits. |
| Features | BMulti-step funnels, Smart Checkout with one-click offers, A/B tests on pages and emails, email automations, courses, a community, a store, appointments and a pipeline. It covers the job and a lot around it. Custom code, webhooks and the API wait for Scale at $164. | BDrag-and-drop pages from 100+ templates, pop-ups, sticky bars, multi-step forms, AI copy, an MCP server, unlimited A/B tests and Smart Traffic's AI routing. The whole landing page job, though most of it sits above Starter. |
| Ease of use | CNo rating on record. There's an AI funnel builder, but this is a big system: funnels, checkout, email, courses and automations all need setting up, so expect a learning curve. | CNo rating on record. The builder is drag-and-drop with templates, but the good parts, tests, traffic routing and integrations, all need setting up before they pay off. |
| Platforms and integrations | BA web app that connects to Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI, with an API from Scale. No desktop or phone app is listed. | BA web app that publishes to your own domain or a WordPress site and connects to Salesforce, HubSpot, Mailchimp, Klaviyo, ActiveCampaign, Marketo and Zapier, with 1,000+ integrations from Build. No desktop or phone app. |
| Best for | coaches selling courses through funnels | A/B testing landing pages |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ClickFunnels and Unbounce. How we grade
Price against what you get
ClickFunnels starts at $81 a month and scores 2.7 out of 4 on features, ease of use and platforms. Unbounce starts at $22 a month and scores 2.7.
They score the same, and Unbounce starts $59 a month lower. Of the other website and landing page builders on the chart, 3 score higher than ClickFunnels for less, and 3 score higher than Unbounce for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ClickFunnels starts at $81 per month, billed annually ($97 billed monthly). Unbounce starts at $22 per month for up to 500 visitors, billed annually ($29 billed monthly).
- ClickFunnels also covers marketing automation and email campaigns.
- Unbounce also covers forms.
At a glance
| ClickFunnels | Unbounce | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $81 per month, billed annually ($97 billed monthly) | $22 per month for up to 500 visitors, billed annually ($29 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, then a 30-day money-back guarantee | 14-day free trial of any plan, no credit card required |
| Web | ||
| Made by | Etison | Unbounce Inc. |
| Price read from | clickfunnels.com | unbounce.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
ClickFunnels
- Coaches and creators selling courses, memberships or digital products
- Businesses that want funnels, email and checkout in a single account
- Marketers testing offers with upsells and order bumps
Unbounce
- Marketers sending paid search and social traffic to dedicated pages
- Teams that want to A/B test landing pages without a developer
- Agencies building campaign pages for several clients
Worth knowing
ClickFunnels
- There is no landing-page-only plan: the entry plan is $81 a month billed annually and bundles email, courses and CRM.
- Unlimited funnels are labelled a limited-time offer on the pricing page, which does not say what applies after.
- Launch allows 2 team members and 1 workspace; the custom code editor, webhooks and API access start at Scale.
- Dominate is sold on annual billing only, at $5,997 a year.
Unbounce
- Starter allows only 5 pages and 500 visitors a month; pop-ups, sticky bars and multi-step forms start at Build.
- A/B testing starts at Experiment ($112 a month billed annually), and Smart Traffic needs Optimize.
- Passing the visitor limit brings a one-time overage fee; the pricing page does not give the rate.
- The trial is limited to a single user and no custom domain, with some traffic restrictions.
Key features
ClickFunnels
- Funnels and landing pages
- Build multi-step funnels and standalone landing pages in a drag-and-drop editor, from templates or from scratch, with an AI funnel builder on every plan.
- Smart Checkout
- Checkout pages that recognize returning buyers by email, add one-time offers at checkout, and handle subscription upgrades and downgrades.
- A/B testing
- Compare two versions of a funnel step, such as a headline or an offer, and test email subject lines and copy the same way.
- Email and automations
- Send email campaigns to your contacts and run automated workflows; each plan sets a contact limit and a monthly email allowance.
- Courses, community and store
- Sell online courses and memberships, run a community and open an online store from the same account, alongside appointments and a sales pipeline.
- Payments
- Take payments through ClickFunnels' own Payments AI, Stripe, PayPal or NMI, and ClickFunnels says it takes no percentage of your sales.
Unbounce
- Drag-and-drop landing pages
- Build pages from 100+ templates or from scratch, publish them to unlimited subdomains or a WordPress site, with hosting included.
- Pop-ups and sticky bars
- From the Build plan, add pop-ups and sticky bars to landing pages, with scheduling and advanced triggers on Optimize.
- A/B testing
- The Experiment plan adds unlimited A/B tests and variants, manual traffic splits and confidence intervals for each result.
- Smart Traffic
- On Optimize, AI routes each visitor to the page variant most likely to convert for someone like them, instead of an even split.
- AI copywriting and MCP server
- AI copywriting comes with Build and above, and an MCP server on every plan lets assistants such as Claude and ChatGPT build and manage pages.
- Forms and lead routing
- Lead gen and multi-step forms send leads to CRMs and email tools through in-app integrations, Zapier or webhooks.
Plans
ClickFunnels
Launch$81
per month, billed annually ($97 billed monthly)
1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains and unlimited visitors.
Scale$164
per month, billed annually ($197 billed monthly)
5 workspaces, 5 team members, 75,000 contacts, 300,000 emails a month, unlimited domains, live chat support, custom code and API access.
Optimize$248
per month, billed annually ($297 billed monthly)
10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month, 10 courses and a 1-hour private onboarding call.
Dominate$5,997
per year, billed annually only
20 workspaces and team members, 400,000 contacts, 1.2 million emails a month, VIP support, SSO, branding removal and an account manager.
Unbounce
Starter$22
per month for up to 500 visitors, billed annually ($29 monthly)
5 landing pages, 1 user, 1 root domain, lead gen forms, the MCP server and hosting, with unlimited conversions.
Build$74
per month for up to 20,000 visitors, billed annually ($99 monthly)
Unlimited pages, pop-ups and sticky bars, multi-step forms, AI copywriting, custom code and 1,000+ integrations. 1 user and 1 root domain.
Experiment$112
per month for up to 30,000 visitors, billed annually ($149 monthly)
Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.
Optimize$187
per month for up to 50,000 visitors, billed annually ($249 monthly)
AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.
ConciergeCustom
From 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager.
AgencyCustom
For agencies running client campaigns: from 50,000 visitors, 5 users and 10 root domains, plus a listing in the partner directory.
Ways to pay less
ClickFunnels
- Annual discount
About 17% off with annual billing
The pricing page shows Launch at $81 a month billed annually instead of $97 (save $194 a year), Scale at $164 instead of $197 and Optimize at $248 instead of $297.
Unbounce
- Annual discount
Save 25% with yearly billing
Unbounce's pricing page lists a 25% saving on yearly billing: Starter is $22 a month instead of $29, Build $74 instead of $99 and Optimize $187 instead of $249.
