ClickFunnels vs Instapage
We give ClickFunnels a 2.2 GPA and Instapage a 2.0, out of 4.0. ClickFunnels grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ClickFunnels
Sales funnel builder bundled with email, courses, a store and CRM
Instapage
Landing page platform for paid ads with A/B tests and AI copy
How we grade them
| 2.2GPAClickFunnelsFair | 2.0GPAInstapageFair | |
|---|---|---|
| Value for money | DGraded against other landing page builders, it's the dearest start. Launch is $81 a month on yearly billing ($97 monthly), and there's no landing-page-only plan. It does bundle email for 10,000 contacts, courses and a store, but Leadpages and Swipe Pages start at $29. | DGraded against other landing page builders, it's the dear end. Create is $79 a month on yearly billing ($99 monthly) for 15,000 visitors, where Swipe Pages gives 20,000 for $29 and Leadpages has no cap at $29. A/B tests and dynamic text need Optimize at $159. |
| Free plan and trial | CNo free plan, but there's a 14-day free trial, then a 30-day money-back guarantee. The listing doesn't say whether the trial needs a card. | DNo free plan. The 14-day trial needs a card, and it ends early once you hit 2,500 unique visitors. |
| Features | BMulti-step funnels, Smart Checkout with one-click offers, A/B tests on pages and emails, email automations, courses, a community, a store, appointments and a pipeline. It covers the job and a lot around it. Custom code, webhooks and the API wait for Scale at $164. | BA builder on a free canvas or a grid, 200+ templates, reusable blocks, forms, popups and sticky bars, comments for reviewers, programmatic Collections and AI copy, then server-side A/B tests and dynamic text on Optimize. The whole job. Heatmaps sit on the custom Convert plan. |
| Ease of use | CNo rating on record. There's an AI funnel builder, but this is a big system: funnels, checkout, email, courses and automations all need setting up, so expect a learning curve. | CNo rating on record. Templates and reusable blocks speed things up, but it's a full builder for marketing teams, with tests, forms and integrations to set up. |
| Platforms and integrations | BA web app that connects to Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI, with an API from Scale. No desktop or phone app is listed. | BA web app that works with ActiveCampaign, AWeber, AdRoll, Autopilot and Zapier. No desktop or phone app is listed. |
| Best for | coaches selling courses through funnels | ad teams that sign off pages together |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ClickFunnels and Instapage. How we grade
Price against what you get
ClickFunnels starts at $81 a month and scores 2.7 out of 4 on features, ease of use and platforms. Instapage starts at $79 a month and scores 2.7.
They score the same, and Instapage starts $2 a month lower. Of the other website and landing page builders on the chart, 3 score higher than ClickFunnels for less, and 3 score higher than Instapage for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ClickFunnels starts at $81 per month, billed annually ($97 billed monthly). Instapage starts at $79 per month for 15,000 visitors, billed annually ($99 billed monthly).
- ClickFunnels also covers marketing automation and email campaigns.
- Instapage also covers forms.
At a glance
| ClickFunnels | Instapage | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $81 per month, billed annually ($97 billed monthly) | $79 per month for 15,000 visitors, billed annually ($99 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, then a 30-day money-back guarantee | 14-day free trial of Create or Optimize, card required, capped at 2,500 unique visitors. |
| Web | ||
| Made by | Etison | Instapage, Inc. |
| Price read from | clickfunnels.com | instapage.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
ClickFunnels
- Coaches and creators selling courses, memberships or digital products
- Businesses that want funnels, email and checkout in a single account
- Marketers testing offers with upsells and order bumps
Instapage
- Marketing teams building landing pages for Google and Facebook ad campaigns
- Teams that review page designs with comments before launch
- Advertisers who want server-side A/B tests without page flicker
Worth knowing
ClickFunnels
- There is no landing-page-only plan: the entry plan is $81 a month billed annually and bundles email, courses and CRM.
- Unlimited funnels are labelled a limited-time offer on the pricing page, which does not say what applies after.
- Launch allows 2 team members and 1 workspace; the custom code editor, webhooks and API access start at Scale.
- Dominate is sold on annual billing only, at $5,997 a year.
Instapage
- There is no free plan, and the 14-day trial needs a card and ends early after 2,500 unique visitors.
- Plans are capped by unique monthly visitors: 15,000 on Create and 30,000 or 50,000 on Optimize; more traffic needs a custom annual contract.
- A/B testing and dynamic text replacement need Optimize; heatmaps and root domain publishing are only on the custom-priced Convert plan.
Key features
ClickFunnels
- Funnels and landing pages
- Build multi-step funnels and standalone landing pages in a drag-and-drop editor, from templates or from scratch, with an AI funnel builder on every plan.
- Smart Checkout
- Checkout pages that recognize returning buyers by email, add one-time offers at checkout, and handle subscription upgrades and downgrades.
- A/B testing
- Compare two versions of a funnel step, such as a headline or an offer, and test email subject lines and copy the same way.
- Email and automations
- Send email campaigns to your contacts and run automated workflows; each plan sets a contact limit and a monthly email allowance.
- Courses, community and store
- Sell online courses and memberships, run a community and open an online store from the same account, alongside appointments and a sales pipeline.
- Payments
- Take payments through ClickFunnels' own Payments AI, Stripe, PayPal or NMI, and ClickFunnels says it takes no percentage of your sales.
Instapage
- Drag-and-drop builder and templates
- Pages are built on a free canvas or a fluid grid from more than 200 templates, with grouping and alignment tools and the Thor Render Engine for fast loading.
- Instablocks, forms and popups
- Custom blocks, forms and popups are saved to shared libraries for reuse. Popups trigger on time, exit intent or scroll depth, and sticky bars hold offers in view.
- A/B testing
- Optimize runs server-side tests with any number of variants, custom traffic splits, a hypothesis for each experiment and a history of past results.
- Dynamic text and personalization
- Optimize swaps copy using URL parameters such as search terms; Convert creates a personalized page for each ad and audience.
- Collections
- Programmatic pages share one template and a connected content table to produce a set of landing pages, each Collection counting as one published page.
- Collaboration and AI content
- Reviewers leave threaded comments and annotations on the page in real time, and built-in AI writes headlines, paragraphs, CTAs and variants for tests.
Plans
ClickFunnels
Launch$81
per month, billed annually ($97 billed monthly)
1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains and unlimited visitors.
Scale$164
per month, billed annually ($197 billed monthly)
5 workspaces, 5 team members, 75,000 contacts, 300,000 emails a month, unlimited domains, live chat support, custom code and API access.
Optimize$248
per month, billed annually ($297 billed monthly)
10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month, 10 courses and a 1-hour private onboarding call.
Dominate$5,997
per year, billed annually only
20 workspaces and team members, 400,000 contacts, 1.2 million emails a month, VIP support, SSO, branding removal and an account manager.
Instapage
Create$79
per month for 15,000 visitors, billed annually ($99 billed monthly)
The builder, reusable blocks and forms, popups and sticky bars, AI content, contacts and email, collaboration and programmatic pages.
Optimize$159
per month for 30,000 visitors, billed annually ($199 billed monthly)
Adds server-side A/B tests, scheduling, multi-step forms and dynamic text. At 50,000 visitors it is $239 a month billed annually ($299 monthly).
ConvertCustom
Custom traffic, ad-to-page personalization, global elements, root domain publishing, heatmaps, direct lead bypass and a customer success manager.
Ways to pay less
ClickFunnels
- Annual discount
About 17% off with annual billing
The pricing page shows Launch at $81 a month billed annually instead of $97 (save $194 a year), Scale at $164 instead of $197 and Optimize at $248 instead of $297.
Instapage
- Annual discount
Save up to 20% with annual billing
Annual billing lowers Create from $99 to $79 a month and Optimize from $199 to $159 at 30,000 visitors, or from $299 to $239 at 50,000.
