Instapage vs Landingi
We give Instapage a 2.0 GPA and Landingi a 2.2, out of 4.0. Landingi grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Instapage
Landing page platform for paid ads with A/B tests and AI copy
Landingi
Landing page platform with an AI page generator and A/B testing
How we grade them
| 2.0GPAInstapageFair | 2.2GPALandingiFair | |
|---|---|---|
| Value for money | DGraded against other landing page builders, it's the dear end. Create is $79 a month on yearly billing ($99 monthly) for 15,000 visitors, where Swipe Pages gives 20,000 for $29 and Leadpages has no cap at $29. A/B tests and dynamic text need Optimize at $159. | CGraded against other landing page builders. Build is $24 a month on yearly billing for 10 pages and 2,000 visits, in the middle of what they charge to start. The next step hurts, though: Optimize, with A/B tests and 30,000 visits, is $119 a month. |
| Free plan and trial | DNo free plan. The 14-day trial needs a card, and it ends early once you hit 2,500 unique visitors. | DNo free plan. The 14-day trial ends at 200 visits, and Landingi may ask for a card, which is charged when the trial ends unless you cancel. |
| Features | BA builder on a free canvas or a grid, 200+ templates, reusable blocks, forms, popups and sticky bars, comments for reviewers, programmatic Collections and AI copy, then server-side A/B tests and dynamic text on Optimize. The whole job. Heatmaps sit on the custom Convert plan. | BAn AI page generator on every plan, a drag-and-drop builder with 400+ templates, forms and pop-ups, then A/B tests, click tracking and AI insights from Optimize and bulk pages from Scale. Pages can also go out through WordPress or a PHP export. That covers the job. |
| Ease of use | CNo rating on record. Templates and reusable blocks speed things up, but it's a full builder for marketing teams, with tests, forms and integrations to set up. | CNo rating on record. Lunar AI gives you a first draft from a chat, which helps, but then it's a full page editor with forms and integrations to wire up. |
| Platforms and integrations | BA web app that works with ActiveCampaign, AWeber, AdRoll, Autopilot and Zapier. No desktop or phone app is listed. | BA web app that connects to Mailchimp, HubSpot, Salesforce, ActiveCampaign, GetResponse, Pipedrive, Stripe and PayPal, with a WordPress plugin. No desktop or phone app is listed. |
| Best for | ad teams that sign off pages together | campaign pages on a small budget |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Instapage and Landingi. How we grade
Price against what you get
Instapage starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. Landingi starts at $24 a month and scores 2.7.
They score the same, and Landingi starts $55 a month lower. Of the other website and landing page builders on the chart, 3 score higher than Instapage for less, and 3 score higher than Landingi for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Instapage starts at $79 per month for 15,000 visitors, billed annually ($99 billed monthly). Landingi starts at $24 per month for up to 2,000 visits, billed annually.
At a glance
| Instapage | Landingi | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per month for 15,000 visitors, billed annually ($99 billed monthly) | $24 per month for up to 2,000 visits, billed annually |
| Free plan | None | None |
| Free trial | 14-day free trial of Create or Optimize, card required, capped at 2,500 unique visitors. | 14-day free trial of any plan, limited to 200 visits; a credit card may be requested |
| Web | ||
| Made by | Instapage, Inc. | Landingi |
| Price read from | instapage.com | web.archive.org (not the vendor's own page) |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Instapage
- Marketing teams building landing pages for Google and Facebook ad campaigns
- Teams that review page designs with comments before launch
- Advertisers who want server-side A/B tests without page flicker
Landingi
- Marketers launching campaign pages without a developer
- Agencies managing client pages in separate sub-accounts
- Teams generating many similar pages from one layout
Worth knowing
Instapage
- There is no free plan, and the 14-day trial needs a card and ends early after 2,500 unique visitors.
- Plans are capped by unique monthly visitors: 15,000 on Create and 30,000 or 50,000 on Optimize; more traffic needs a custom annual contract.
- A/B testing and dynamic text replacement need Optimize; heatmaps and root domain publishing are only on the custom-priced Convert plan.
Landingi
- Build stops at 10 active pages, 2,000 visits a month and 1 custom domain; A/B testing, EventTracker and Smart Sections start at Optimize.
- The trial ends at 200 visits, and if a card was taken it is charged when the trial ends unless you cancel.
- Extra custom domains cost $5 a month each, and extra AI credits are sold from $15 for 5,000, pay as you go.
- Sub-accounts, programmatic pages and the MCP server need Scale, from $229 a month.
Key features
Instapage
- Drag-and-drop builder and templates
- Pages are built on a free canvas or a fluid grid from more than 200 templates, with grouping and alignment tools and the Thor Render Engine for fast loading.
- Instablocks, forms and popups
- Custom blocks, forms and popups are saved to shared libraries for reuse. Popups trigger on time, exit intent or scroll depth, and sticky bars hold offers in view.
- A/B testing
- Optimize runs server-side tests with any number of variants, custom traffic splits, a hypothesis for each experiment and a history of past results.
- Dynamic text and personalization
- Optimize swaps copy using URL parameters such as search terms; Convert creates a personalized page for each ad and audience.
- Collections
- Programmatic pages share one template and a connected content table to produce a set of landing pages, each Collection counting as one published page.
- Collaboration and AI content
- Reviewers leave threaded comments and annotations on the page in real time, and built-in AI writes headlines, paragraphs, CTAs and variants for tests.
Landingi
- Lunar AI page generator
- Describe a campaign in chat and Lunar builds a landing page that you then adjust in the editor. It is on every plan and uses the plan's monthly AI credits.
- Drag-and-drop builder and templates
- A classic page builder with 400+ templates, pre-designed sections, custom fonts, and builders for forms, pop-ups and lightboxes.
- A/B testing and EventTracker
- From Optimize, run server-side A/B tests between page variants and track micro-conversions such as clicks to see what works on a page.
- Solis AI insights
- On Optimize and above, Solis gives automated recommendations about your landing pages and answers questions about their data.
- Programmatic pages and MCP server
- Scale generates pages in bulk from one layout fed with dynamic data, and its Orbit MCP server connects Landingi to an AI assistant.
- Publishing options
- Pages run on Landingi's hosting with SSL, and the comparison table also lists a WordPress plugin, reverse proxy publishing and PHP export.
Plans
Instapage
Create$79
per month for 15,000 visitors, billed annually ($99 billed monthly)
The builder, reusable blocks and forms, popups and sticky bars, AI content, contacts and email, collaboration and programmatic pages.
Optimize$159
per month for 30,000 visitors, billed annually ($199 billed monthly)
Adds server-side A/B tests, scheduling, multi-step forms and dynamic text. At 50,000 visitors it is $239 a month billed annually ($299 monthly).
ConvertCustom
Custom traffic, ad-to-page personalization, global elements, root domain publishing, heatmaps, direct lead bypass and a customer success manager.
Landingi
Build$24
per month for up to 2,000 visits, billed annually
10 active landing pages, 1 custom domain, 5 users and 2,500 AI credits a month, with the Lunar AI generator, page builder, forms and integrations.
Optimize$119
per month for up to 30,000 visits; billing basis not stated
100 active pages, 3 domains, 10 users and 10,000 credits a month, plus server-side A/B testing, EventTracker, Smart Sections and Solis AI insights.
Scale$229
per month and up, from 100,000 visits; billing basis not stated
Unlimited pages and users, 10 domains, 20,000 credits, client sub-accounts, programmatic pages and an MCP server. Price rises with traffic up to 500,000 visits.
Enterprise$1,199
per month and up, from 1M visits; billing basis not stated
100 custom domains, 60,000 credits a month, enterprise SSO, team workspaces, domain whitelisting and a dedicated account manager.
Ways to pay less
Instapage
- Annual discount
Save up to 20% with annual billing
Annual billing lowers Create from $99 to $79 a month and Optimize from $199 to $159 at 30,000 visitors, or from $299 to $239 at 50,000.
Landingi
- Annual discount
Two months free with yearly billing
Landingi's pricing page offers yearly billing with two months free ("save 2+ months") compared with paying monthly.
