Wix
Drag-and-drop website builder with an AI agent and business apps
Our verdict
Second of our top three website and landing page builders
For: Small businesses that want bookings and a shop built in
Wix starts free and lays out pages with drag and drop or with Aria, an AI agent that turns a written idea into sections you can edit. Its own tools cover a store, bookings, events, restaurant orders and hotel reservations, with an app market for more. Its iPhone and iPad app averages 4.58 from about 16,800 ratings. It is second because a working business site costs more: Light is $17 a month, billed yearly, and takes no payments, so selling or bookings start on Core at $29. Paid plans have no free trial, only a 14-day money-back guarantee.
See all three and how we rankWix report card
Good · out of 4.0 · graded Oct 17, 2026
Best for business sites with bookings, events and a shop
Wix does more out of the box than almost anything else here: a shop, bookings, events, even restaurant orders, plus an AI agent that drafts pages for you. The catch comes when you want paying: Light at $17 a month can't take a single payment, and Wix's own blog points small businesses to Core at $29 on yearly billing.
Who Wix is for
- Great if you take bookings, sell tickets or run a small shop from one site
- Handy when you'd rather describe a section to an AI and then tweak it by hand
- Good for beginners who want to build for free first and pay once the site's ready
Who Wix is not for
- Pricey if you need to take payments, as that starts on Core at $29 a month
- Tight if you run several sites, since each plan covers just one site
- Not for you if you want to try a paid plan first, as there's only a 14-day money-back guarantee
Why Wix gets a 2.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyLight is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts.
- CFree plan and trialThere's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee.
- AFeaturesThe widest set of built-in business tools in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. Few rivals come close.
- BEase of use4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence make the start easy, though with this much in it there's more to find your way around than in a simpler builder.
- BPlatforms and integrationsWeb, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A.
What these grades rest on. Graded from this listing, whose facts were read from Wix's own pages on 17 October 2026, and its App Store rating. Its prices come from Wix's own blog post, which gives them as US prices as of 21 January 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/wix#review"><img src="https://toolgpa.com/badge/wix.svg" alt="Wix: 2.8 GPA on ToolGPA" width="196" height="56"></a>Where Wix stands among website and landing page builders
Wix's GPA of 2.8 is higher than 29 of the 30 other website and landing page builders we grade.
It stands best on features (A, above 29 of 30) and worst on value for money (C, above 2).
Its paid plans start at $17 a month, against a middle price of $14 for the category: 16 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 3.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. Wix’s own letter is outlined.
- CValue for moneyAbove 2 of 30, level with 18
- CFree plan and trialAbove 5 of 30, level with 23
- AFeaturesAbove 29 of 30, level with 1
- BEase of useAbove 27 of 30, level with 3
- BPlatforms and integrationsAbove 8 of 30, level with 21
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Wix, or make your own?
Keep it
To replace Wix you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 29 of the 30 other website and landing page builders we grade. It costs $204 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- A builder that other people can use without writing code.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, QuickBooks Online, TikTok Ads and Instagram among them, and has an API.
- The depth: we grade its features A, which means it covers the whole job.
What this rests on. Wix’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Wix?
Wix is a hosted website builder with a free plan, thousands of templates and an editor, Wix Harmony, that mixes drag-and-drop layout with an AI agent called Aria. Paid plans connect a custom domain, remove Wix ads and add storage, while Core and higher plans take payments and run an online store, bookings and events. An app market adds features from Wix and other companies.
Wix has a free plan. Paid plans start at $17 per site / month, billed yearly (Light). See every plan
Good for
- Beginners who want to start free and upgrade when the site is ready
- Small businesses that take bookings, sell tickets or run a small store
- People who want an AI agent to draft pages they can still edit by hand
Worth knowing
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Key features
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Wix pricing
- Starts at
- $17 per site / month, billed yearly (Light)
- Free plan
- Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates. |
| Light | $17per site / month, billed yearly | Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments. |
| Core | $29per site / month, billed yearly | Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators. |
| Business | $39per site / month, billed yearly | Standard online store and marketing suite, 100 GB of storage and 10 collaborators. |
| Business Elite | $159per site / month, billed yearly | Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators. |
| Enterprise | Custom | Custom plans and pricing on request for large organizations. |
Read from wix.com on Oct 17, 2026. Prices change, so confirm with Wix before you buy.
Ways to pay less
- Other savingsFree domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
Stated on support.wix.com
How people rate the Wix app
4.6
out of 5 for the iPhone and iPad app
- 5 stars83%
- 4 stars7%
- 3 stars3%
- 2 stars2%
- 1 star6%
16,844 ratings on the App Store in the United States, read Oct 17, 2026. It rates the app, not everything the product does. See the listing
Works with
- QuickBooks Online
- TikTok Ads
Wix alternatives
- Wix vs Squarespace
Free trial · from $19/mo
- Wix vs GoDaddy Website Builder
Free plan
- Wix vs WordPress.com
Free plan · from $4/mo
- Wix vs Webflow
Free plan · from $15/mo
- Wix vs Hostinger AI Builder
Free trial · from $10.99/mo
Common questions
Is Wix free?
Wix has a free plan. Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan. Paid plans start at $17 per site / month, billed yearly (Light).
How much does Wix cost?
Wix lists 6 plans. Free: $0. Light: $17 per site / month, billed yearly. Core: $29 per site / month, billed yearly. Business: $39 per site / month, billed yearly. Business Elite: $159 per site / month, billed yearly. Enterprise: custom pricing. Prices were read from wix.com on Oct 17, 2026.
What platforms does Wix work on?
Wix is available on Web, iOS and Android.
Does Wix offer any discounts?
Wix publicly lists the following: Free domain for a year with a yearly plan.
How is Wix rated?
Wix's iPhone and iPad app averages 4.6 out of 5 from 16,844 ratings on the App Store in the United States, as read on Oct 17, 2026. That is the store's rating of the app, not a score from us.
Does Wix have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. Wix is listed for Web, iOS and Android.
Does Wix have a macOS app?
No macOS app was listed when its pages were read on Oct 17, 2026. Wix is listed for Web, iOS and Android.
Is Wix open source?
Wix is not described as open source on its own site, as read on Oct 17, 2026.
Does Wix have an API?
Yes. Wix offers a public API, according to its own site.
What does Wix integrate with?
Wix's listing names QuickBooks Online, TikTok Ads and Instagram. A listing names up to eight integrations, so it may connect to more.
Who makes Wix?
Wix is made by Wix.com, Inc. It dates from 2006.
What are the alternatives to Wix?
The closest alternatives to Wix in our directory are Squarespace, GoDaddy Website Builder, WordPress.com, Webflow and Hostinger AI Builder. Each one has a side-by-side comparison with Wix.
How does Wix compare with other website and landing page builders?
Wix's GPA of 2.8 is higher than 29 of the 30 other website and landing page builders we grade. It stands best on features (A, above 29 of 30) and worst on value for money (C, above 2).
Is Wix good value for money?
ToolGPA grades Wix C for value for money. Its paid plans start at $17 a month, against a middle price of $14 for the category: 16 of the 29 others that charge start lower. On features, ease of use and platforms it scores 3.3 out of 4. 1 tool scores higher and costs less.
Could I make my own version of Wix?
To replace Wix you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one. It is one of the better ones too: its GPA of 2.8 is higher than 29 of the 30 other website and landing page builders we grade. It costs $204 a year. What you could not make: An AI agent, with the models and the safeguards behind it. A builder that other people can use without writing code. A real app for iOS and Android. Something home-made would be a web page. It plugs into other products, QuickBooks Online, TikTok Ads and Instagram among them, and has an API. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026. What people say is linked where it appears.