The Wix Insider’s Guide
Everything we know about Wix in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Wix
The Insider’s Guide
Drag-and-drop website builder with an AI agent and business apps
Every plan, grade, refund rule and rival among website and landing page builders, read from Wix’s own pages.
Made by Wix.com, Inc. · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Wix’s own pages, its app-store listings and our grades. Every fact in it is on Wix’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.8
GPA, above 29 of the 30 other website and landing page builders we grade
Wix is a hosted website builder with a free plan, thousands of templates and an editor, Wix Harmony, that mixes drag-and-drop layout with an AI agent called Aria. Paid plans connect a custom domain, remove Wix ads and add storage, while Core and higher plans take payments and run an online store, bookings and events. An app market adds features from Wix and other companies.
To get you started, here are 9 things to know about Wix, taken from its own pages and our grades.
- 1
Best for business sites with bookings, events and a shop
Wix does more out of the box than almost anything else here: a shop, bookings, events, even restaurant orders, plus an AI agent that drafts pages for you.
- 2
Paid plans start at $17 a month
As its pricing page puts it: $17 per site / month, billed yearly (Light).
- 3
There is a free plan
Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan.
- 4
It runs on 3 platforms
Web, iOS and Android.
- 5
Wix Harmony editor and Aria
The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- 6
Templates and design tools
Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- 7
Payments and online store
Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- 8
A 2.8 GPA, above 29 of 30
That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Wix you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Wix at a glance
- Pricing
- Free plan, from $17 per site / month, billed yearly (Light)
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- Wix.com, Inc., since 2006
- Category
- Website & Landing Page Builders
- Our grade
- 2.8 GPA, good
- Store rating
- 4.6 on the App Store, 16,844 ratings
The report card
Best for business sites with bookings, events and a shop
Wix does more out of the box than almost anything else here: a shop, bookings, events, even restaurant orders, plus an AI agent that drafts pages for you. The catch comes when you want paying: Light at $17 a month can't take a single payment, and Wix's own blog points small businesses to Core at $29 on yearly billing.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Light is $17 a month for one site on yearly billing, with your own domain, no Wix ads and 2 GB, so it sits mid-range for this category. But it can't take payments or bookings, and Wix's own blog points small businesses to Core at $29, where this category's dearest tenth starts. |
| Free plan and trial | C | There's a free plan with the full editor and the AI agent, but it runs on a Wix address with Wix ads and 500 MB of storage. Fine for trying ideas, not for a business. Paid plans have no trial, just a 14-day money-back guarantee. |
| Features | A | The widest set of built-in business tools in this category: a store, bookings, events, restaurant orders and hotel reservations, an AI agent called Aria, an app market and a headless developer platform. Few rivals come close. |
| Ease of use | B | 4.58 from about 16,800 App Store ratings. Thousands of templates and Aria drafting sections from a sentence make the start easy, though with this much in it there's more to find your way around than in a simpler builder. |
| Platforms and integrations | B | Web, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless. No desktop app, so not an A. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Wix is for
- Great if you take bookings, sell tickets or run a small shop from one site
- Handy when you'd rather describe a section to an AI and then tweak it by hand
- Good for beginners who want to build for free first and pay once the site's ready
Who it is not for
- Pricey if you need to take payments, as that starts on Core at $29 a month
- Tight if you run several sites, since each plan covers just one site
- Not for you if you want to try a paid plan first, as there's only a 14-day money-back guarantee
Good to know
Good for
- Beginners who want to start free and upgrade when the site is ready
- Small businesses that take bookings, sell tickets or run a small store
- People who want an AI agent to draft pages they can still edit by hand
Worth knowing
- Light has no online payments; selling anything needs Core at $29 a month or higher.
- Monthly billing exists, but Wix's pages show only yearly prices, and monthly plans come without the free domain voucher or premium apps.
- Each plan upgrades a single site, so running several sites means buying a plan for each.
- There is no free trial of paid plans; Wix offers a 14-day money-back guarantee instead.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$17
A month to start. There is a free plan too
Wix has a free plan. Paid plans start at $17 per site / month, billed yearly (Light).
Fine for trying ideas, not for a business.
Free
$0
A Wix subdomain, Wix branding on the site, 500 MB of storage and bandwidth, the full editor and templates.
Light
$17
per site / month, billed yearly
Custom domain, free domain for a year, no Wix ads, 2 GB of storage, a light marketing suite and 2 collaborators. No online payments.
Core
$29
per site / month, billed yearly
Accept payments, basic online store, scheduling and services, 50 GB of storage and 5 collaborators.
Business
$39
per site / month, billed yearly
Standard online store and marketing suite, 100 GB of storage and 10 collaborators.
Business Elite
$159
per site / month, billed yearly
Advanced store and marketing tools, the advanced developer platform, unlimited storage and 100 collaborators.
Enterprise
Custom
Custom plans and pricing on request for large organizations.
The free plan
Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth. A custom domain needs a paid plan.
Read from wix.com on Oct 17, 2026.
Ways to pay less
Other savings
Free domain for a year with a yearly plan
Yearly premium plans include a voucher for one year of free domain registration. Monthly plans do not include it.
Stated on support.wix.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Drag-and-drop website builder with an AI agent and business apps. Here is what it does, as its own site describes it, and what it covers: public API, AI features, templates, AI agents, no-code.
Web, iPhone and Android, with an app market of Wix and outside apps such as QuickBooks Online and TikTok Ads, plus an API and Wix Headless.
- Wix Harmony editor and Aria
- The editor mixes drag-and-drop layout with Aria, an AI agent that turns a written idea into sections, pages or custom components you can then edit. It is included on every plan, free included.
- Templates and design tools
- Start from thousands of templates or from AI, then adjust the design without code. Paid plans remove Wix branding and connect your own domain.
- Payments and online store
- Core and higher plans accept payments and run a store, with standard and advanced commerce tools on Business and Business Elite. Light cannot take payments.
- Bookings, events and restaurants
- Scheduling and services come with Core and higher. Further business solutions cover ticketed events, online programs, restaurant orders and hotel reservations.
- App market
- Add marketing, accounting, social and store apps from Wix and other developers, such as QuickBooks Online, TikTok Ads and Instagram feeds.
- Developer platform and headless
- Business Elite adds the advanced developer platform, and Wix Headless lets a custom front end run on Wix's back end and business tools.
Where it runs
- Web
- iOS
- Android
What it works with
- QuickBooks Online
- TikTok Ads
Wix is made by Wix.com, Inc., and has been around since 2006.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
29/30
Other website and landing page builders it is graded above
Wix's GPA of 2.8 is higher than 29 of the 30 other website and landing page builders we grade.
It stands best on features (A, above 29 of 30) and worst on value for money (C, above 2).
Its paid plans start at $17 a month, against a middle price of $14 for the category: 16 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 3.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. Wix’s own letter is outlined.
- CValue for moneyAbove 2 of 30
- CFree plan and trialAbove 5 of 30
- AFeaturesAbove 29 of 30
- BEase of useAbove 27 of 30
- BPlatforms and integrationsAbove 8 of 30
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. Wix is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Wix you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.8 is higher than 29 of the 30 other website and landing page builders we grade. It costs $204 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- An AI agent, with the models and the safeguards behind it.
- A builder that other people can use without writing code.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, QuickBooks Online, TikTok Ads and Instagram among them, and has an API.
- The depth: we grade its features A, which means it covers the whole job.
What this rests on. Wix’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Squarespace, GoDaddy Website Builder, WordPress.com, Webflow and Hostinger AI Builder
The 5 tools Wix is most often weighed against, with where each one differs from it.
- 2.6GPA
Squarespace
Free trial · from $19/mo
Template-based website builder with an online store and invoicing.
- Wix has a free plan. Squarespace does not, though it has a free trial.
- Wix also covers AI agents and no-code.
- Squarespace also covers forms and invoicing.
- 2.2GPA
GoDaddy Website Builder
Free plan
Template website builder with marketing tools and a free plan.
- Only Wix lists an Android app.
- Wix also covers AI agents and no-code.
- GoDaddy Website Builder also covers forms.
- 3.4GPA
WordPress.com
Free plan · from $4/mo
Hosted WordPress with themes, plugins and a free plan.
- Only WordPress.com lists macOS, Windows and Linux apps.
- Wix also covers AI agents.
- WordPress.com also covers email campaigns.
- 2.4GPA
Webflow
Free plan · from $15/mo
Visual website builder with a CMS, hosting and code-level control.
- Only Wix lists iOS and Android apps.
- Wix also covers templates and AI agents.
- Webflow also covers forms.
- 2.6GPA
Hostinger AI Builder
Free trial · from $10.99/mo
AI website and web app builder bundled with Hostinger hosting.
- Wix has a free plan. Hostinger AI Builder does not, though it has a free trial.
- Only Wix lists iOS and Android apps.
- Wix also covers templates and AI agents.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Wix free?
Wix has a free plan. Build and publish on a wixsite.com address with Wix branding, 500 MB of storage and 500 MB of bandwidth.
How much does Wix cost?
Wix lists 6 plans. Free: $0.
What platforms does Wix work on?
Wix is available on Web, iOS and Android.
Does Wix offer any discounts?
Wix publicly lists the following: Free domain for a year with a yearly plan.
How is Wix rated?
Wix's iPhone and iPad app averages 4.6 out of 5 from 16,844 ratings on the App Store in the United States, as read on Oct 17, 2026.
Does Wix have a Windows app?
No Windows app was listed when its pages were read on Oct 17, 2026. Wix is listed for Web, iOS and Android.
Does Wix have a macOS app?
No macOS app was listed when its pages were read on Oct 17, 2026. Wix is listed for Web, iOS and Android.
Is Wix open source?
Wix is not described as open source on its own site, as read on Oct 17, 2026.
Does Wix have an API?
Yes. Wix offers a public API, according to its own site.
What does Wix integrate with?
Wix's listing names QuickBooks Online, TikTok Ads and Instagram. A listing names up to eight integrations, so it may connect to more.
Who makes Wix?
Wix is made by Wix.com, Inc. It dates from 2006.
What are the alternatives to Wix?
The closest alternatives to Wix in our directory are Squarespace, GoDaddy Website Builder, WordPress.com, Webflow and Hostinger AI Builder.
How does Wix compare with other website and landing page builders?
Wix's GPA of 2.8 is higher than 29 of the 30 other website and landing page builders we grade.
Is Wix good value for money?
ToolGPA grades Wix C for value for money. Its paid plans start at $17 a month, against a middle price of $14 for the category: 16 of the 29 others that charge start lower.
Could I make my own version of Wix?
To replace Wix you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Wix’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Wix's own pages on 17 October 2026, and its App Store rating. Its prices come from Wix's own blog post, which gives them as US prices as of 21 January 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Wix.com, Inc. Prices change, so check wix.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Wix, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/wix
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Wix: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/wix
Know someone choosing between website and landing page builders?
Send them this guide: toolgpa.com/tools/wix/guide
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See our other guides
The best-graded website and landing page builders after Wix, each with an Insider's Guide of its own.
- Website & Landing Page Builders Insider's GuideEvery one of the 31 website and landing page builders we grade, compared
- WordPress.com Insider's GuideHosted WordPress with themes, plugins and a free plan3.4 GPA
- Carrd Insider's GuideOne-page website builder with yearly plans from $92.6 GPA
- Squarespace Insider's GuideTemplate-based website builder with an online store and invoicing2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Wix’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Wix is a trademark of its owner, and this guide is not made, paid for or approved by Wix.com, Inc. Prices and plans change: check wix.com before you buy.