Leadpages
Landing page builder with AI page creation and A/B testing
Leadpages report card
Fair · out of 4.0 · graded Oct 17, 2026
Best for landing pages with no traffic cap
Leadpages builds and hosts landing pages with AI, and every plan has unlimited traffic, which most of its rivals don't give you. Pro is $29 a month with 25 pages and an API. But the trial needs a card, and A/B testing only arrives on Grow at $99.
Who Leadpages is for
- Great if you run paid ads and don't want a visitor cap hanging over you
- Handy when you want to publish pages straight from Claude or ChatGPT
- Good for small teams starting to test pages, on Grow at $99 a month
Who Leadpages is not for
- Not for you if you won't hand over a card, as the trial needs one
- Pricey if A/B testing is the point, since it starts at $99 a month
- Tight if you need lots of pages, as Pro stops at 25 and Business at 50
Why Leadpages gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyGraded against other landing page builders. Pro is $29 a month, or about $23 on yearly billing, which Leadpages says saves 20%, with 25 pages and no traffic cap. Unbounce's $22 plan stops at 500 visitors and Instapage starts at $79, so this is near the cheap end for what you get.
- DFree plan and trialNo free plan, and the 7-day trial needs a card, though it isn't charged until day 7. You do get the full features of whichever plan you try.
- BFeaturesAI page creation, blogs, forms, webhooks, an API and an MCP connector on every plan, then A/B tests, dynamic text, lead enrichment, heatmaps and AI traffic routing higher up. That's the whole landing page job, though the testing tools start at $99 a month.
- CEase of useNo rating on record. You can make a page from a prompt or an existing URL, which is quick, but tests, personalization and integrations all need setting up before they pay off.
- BPlatforms and integrationsA web app that connects to HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack and Zapier, with an API and webhooks. No desktop or phone app is listed.
What these grades rest on. Graded from this listing, whose facts were read from Leadpages' own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/leadpages#review"><img src="https://toolgpa.com/badge/leadpages.svg" alt="Leadpages: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Leadpages stands among website and landing page builders
Leadpages's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8.
It stands best on value for money (B, above 21 of 30) and worst on free plan and trial (D, above 2).
Its paid plans start at $29 a month, against a middle price of $14 for the category: 25 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. Leadpages’s own letter is outlined.
- BValue for moneyAbove 21 of 30, level with 7
- DFree plan and trialAbove 2 of 30, level with 2
- BFeaturesAbove 18 of 30, level with 10
- CEase of useAbove 0 of 30, level with 26
- BPlatforms and integrationsAbove 8 of 30, level with 21
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Leadpages, or make your own?
Keep it
To replace Leadpages you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
It costs $348 a year.
What you could make
- Forms: an app builder makes this well.
What you could not
- A builder that other people can use without writing code.
- It plugs into other products, HubSpot, Salesforce and Mailchimp among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Leadpages’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Leadpages?
Leadpages builds and hosts landing pages, small websites and blogs with an AI editor, custom domains and unlimited traffic on every plan. Its higher plans add conversion tools: A/B and multivariate tests, dynamic text that matches ad copy, personalization, anonymous visitor detection, lead enrichment and AI routing of visitors to the best-performing variant. Leads go to a CRM or email tool through integrations or webhooks.
Leadpages is a paid product with a free trial, starting at $29 per month, billed monthly. See every plan
Good for
- Marketers running paid campaigns who need landing pages with no traffic cap
- Small teams starting conversion testing on a few pages
- People who want to publish landing pages from Claude or ChatGPT
Worth knowing
- There is no free plan; the 7-day trial needs a card.
- A/B testing, dynamic text and lead enrichment start on Grow at $99 a month; heatmaps and AI routing need Optimize at $199.
- Pro and Business cap pages at 25 and 50, and each plan limits custom domains and active integrations.
- The pricing FAQ also names a Scale plan at $399 a month that the plan cards do not show, and some FAQ answers differ from the comparison table.
Key features
- AI page creation
- Pages are created and edited with AI from a prompt or an imported URL, using a monthly allowance of AI credits that refills each billing cycle.
- MCP connector
- Every plan can publish pages from Claude or ChatGPT through Leadpages' MCP connector.
- A/B and multivariate testing
- Grow runs manual A/B tests with up to 6 variants per page; Optimize adds A/B/C/D multivariate tests and Smart Traffic, which routes each visitor to the likeliest variant.
- Dynamic text and personalization
- From Grow, page copy can change to match the ad a visitor clicked, and different audiences can be shown their own version of a page.
- Lead intelligence
- Grow and Optimize detect anonymous visitors and enrich leads with who they are, capped per month, and support ideal-customer targeting.
- Forms, webhooks and API
- Forms send leads to CRMs and email tools through integrations or webhooks, and every plan has API access and UTM tracking.
Leadpages pricing
- Starts at
- $29 per month, billed monthly
- Free plan
- None
- Free trial
- 7-day free trial of any plan with full features; a card is required but not charged until day 7.
| Plan | Price | What you get |
|---|---|---|
| Pro | $29per month, billed monthly | 25 pages, 1 custom domain, 1 blog, 5 GB of storage, 12,000 AI credits a month, API access, 90-day analytics and 1 seat. |
| Business | $49per month, billed monthly | 50 pages, 2 custom domains, 2 blogs, 10 GB of storage, 20,000 AI credits a month, a brand kit, lead CSV export and 1-year analytics. |
| Grow | $99per month, billed monthly | Unlimited pages, 4 domains, manual A/B testing, dynamic text replacement, personalization, 2,000 anonymous visitor detections and 1,000 lead enrichments a month. |
| Optimize | $199per month, billed monthly | 6 domains, Smart Traffic AI routing, heatmaps, auto-personalization, multivariate tests, 10 integrations, 24-month analytics and 3 seats. |
| Enterprise | Custom | SSO, custom contracts, dedicated support and volume publishing, sold through sales. |
Read from leadpages.com on Oct 17, 2026. Prices change, so confirm with Leadpages before you buy.
Ways to pay less
- Annual discountSave 20% with annual billing
Leadpages states that paying once a year instead of monthly saves 20% on its plans.
Stated on leadpages.com
Works with
Leadpages alternatives
- Leadpages vs Instapage
Free trial · from $79/mo
- Leadpages vs Unbounce
Free trial · from $22/mo
- Leadpages vs Landingi
Free trial · from $24/mo
- Leadpages vs Swipe Pages
Free trial · from $29/mo
- Leadpages vs ClickFunnels
Free trial · from $81/mo
Common questions
Is Leadpages free?
No, Leadpages is a paid product, but you can try it first. 7-day free trial of any plan with full features; a card is required but not charged until day 7.
How much does Leadpages cost?
Leadpages lists 5 plans. Pro: $29 per month, billed monthly. Business: $49 per month, billed monthly. Grow: $99 per month, billed monthly. Optimize: $199 per month, billed monthly. Enterprise: custom pricing. Prices were read from leadpages.com on Oct 17, 2026.
What platforms does Leadpages work on?
Leadpages is available on Web.
Does Leadpages offer any discounts?
Leadpages publicly lists the following: Save 20% with annual billing.
Does Leadpages have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Leadpages is listed for Web.
Does Leadpages have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Leadpages is listed for Web.
Is Leadpages open source?
Leadpages is not described as open source on its own site, as read on Oct 17, 2026.
Does Leadpages have an API?
Yes. Leadpages offers a public API, according to its own site.
What does Leadpages integrate with?
Leadpages's listing names HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack and Zapier. A listing names up to eight integrations, so it may connect to more.
Who makes Leadpages?
Leadpages is made by Leadpages.
What are the alternatives to Leadpages?
The closest alternatives to Leadpages in our directory are Instapage, Unbounce, Landingi, Swipe Pages and ClickFunnels. Each one has a side-by-side comparison with Leadpages.
How does Leadpages compare with other website and landing page builders?
Leadpages's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8. It stands best on value for money (B, above 21 of 30) and worst on free plan and trial (D, above 2).
Is Leadpages good value for money?
ToolGPA grades Leadpages B for value for money. Its paid plans start at $29 a month, against a middle price of $14 for the category: 25 of the 29 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Could I make my own version of Leadpages?
To replace Leadpages you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one. It costs $348 a year. What you could not make: A builder that other people can use without writing code. It plugs into other products, HubSpot, Salesforce and Mailchimp among them, and has an API. AI features, unless you pay a model provider for each request yourself. The depth: we grade its features B, which means it covers the whole job. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 17, 2026.