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The Leadpages Insider’s Guide

Everything we know about Leadpages in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPAOctober 2026

Leadpages

The Insider’s Guide

Landing page builder with AI page creation and A/B testing

Leadpages, as pictured on leadpages.com

Every plan, grade, refund rule and rival among website and landing page builders, read from Leadpages’s own pages.

Made by Leadpages · checked Oct 17, 2026 · toolgpa.com

2.4GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Leadpages’s own pages, its app-store listings and our grades. Every fact in it is on Leadpages’s page too, where it is kept up to date. Checked Oct 17, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.4

GPA, above 16 of the 30 other website and landing page builders we grade

Leadpages builds and hosts landing pages, small websites and blogs with an AI editor, custom domains and unlimited traffic on every plan. Its higher plans add conversion tools: A/B and multivariate tests, dynamic text that matches ad copy, personalization, anonymous visitor detection, lead enrichment and AI routing of visitors to the best-performing variant. Leads go to a CRM or email tool through integrations or webhooks.

To get you started, here are 9 things to know about Leadpages, taken from its own pages and our grades.

  1. 1

    Best for landing pages with no traffic cap

    Leadpages builds and hosts landing pages with AI, and every plan has unlimited traffic, which most of its rivals don't give you.

  2. 2

    Paid plans start at $29 a month

    As its pricing page puts it: $29 per month, billed monthly.

  3. 3

    You can try it first

    7-day free trial of any plan with full features; a card is required but not charged until day 7.

  4. 4

    It runs on Web

    Web.

  5. 5

    AI page creation

    Pages are created and edited with AI from a prompt or an imported URL, using a monthly allowance of AI credits that refills each billing cycle.

  6. 6

    MCP connector

    Every plan can publish pages from Claude or ChatGPT through Leadpages' MCP connector.

  7. 7

    A/B and multivariate testing

    Grow runs manual A/B tests with up to 6 variants per page; Optimize adds A/B/C/D multivariate tests and Smart Traffic, which routes each visitor to the likeliest variant.

  8. 8

    A 2.4 GPA, above 16 of 30

    That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.

  9. 9

    Keep it

    To replace Leadpages you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.

Leadpages at a glance

Pricing
Free trial, from $29 per month, billed monthly
Free plan
No
Free trial
7-day free trial of any plan with full features; a card is required but not charged until day 7.
Runs on
Web
Made by
Leadpages
Category
Website & Landing Page Builders
Our grade
2.4 GPA, fair

The report card

Best for landing pages with no traffic cap

Leadpages builds and hosts landing pages with AI, and every plan has unlimited traffic, which most of its rivals don't give you. Pro is $29 a month with 25 pages and an API. But the trial needs a card, and A/B testing only arrives on Grow at $99.

ToolGPA report cardLeadpagesGraded Oct 17, 2026
SubjectGradeComment
Value for moneyBGraded against other landing page builders. Pro is $29 a month, or about $23 on yearly billing, which Leadpages says saves 20%, with 25 pages and no traffic cap. Unbounce's $22 plan stops at 500 visitors and Instapage starts at $79, so this is near the cheap end for what you get.
Free plan and trialDNo free plan, and the 7-day trial needs a card, though it isn't charged until day 7. You do get the full features of whichever plan you try.
FeaturesBAI page creation, blogs, forms, webhooks, an API and an MCP connector on every plan, then A/B tests, dynamic text, lead enrichment, heatmaps and AI traffic routing higher up. That's the whole landing page job, though the testing tools start at $99 a month.
Ease of useCNo rating on record. You can make a page from a prompt or an existing URL, which is quick, but tests, personalization and integrations all need setting up before they pay off.
Platforms and integrationsBA web app that connects to HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack and Zapier, with an API and webhooks. No desktop or phone app is listed.
Grade point averageFair, out of 4.02.4

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Leadpages is for

  • Great if you run paid ads and don't want a visitor cap hanging over you
  • Handy when you want to publish pages straight from Claude or ChatGPT
  • Good for small teams starting to test pages, on Grow at $99 a month

Who it is not for

  • Not for you if you won't hand over a card, as the trial needs one
  • Pricey if A/B testing is the point, since it starts at $99 a month
  • Tight if you need lots of pages, as Pro stops at 25 and Business at 50

Good to know

Good for

  • Marketers running paid campaigns who need landing pages with no traffic cap
  • Small teams starting conversion testing on a few pages
  • People who want to publish landing pages from Claude or ChatGPT

Worth knowing

  • There is no free plan; the 7-day trial needs a card.
  • A/B testing, dynamic text and lead enrichment start on Grow at $99 a month; heatmaps and AI routing need Optimize at $199.
  • Pro and Business cap pages at 25 and 50, and each plan limits custom domains and active integrations.
  • The pricing FAQ also names a Scale plan at $399 a month that the plan cards do not show, and some FAQ answers differ from the comparison table.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$29

A month to start

Leadpages is a paid product with a free trial, starting at $29 per month, billed monthly.

Graded against other landing page builders.
From our grade for value for money

  • Pro

    $29

    per month, billed monthly

    25 pages, 1 custom domain, 1 blog, 5 GB of storage, 12,000 AI credits a month, API access, 90-day analytics and 1 seat.

  • Business

    $49

    per month, billed monthly

    50 pages, 2 custom domains, 2 blogs, 10 GB of storage, 20,000 AI credits a month, a brand kit, lead CSV export and 1-year analytics.

  • Grow

    $99

    per month, billed monthly

    Unlimited pages, 4 domains, manual A/B testing, dynamic text replacement, personalization, 2,000 anonymous visitor detections and 1,000 lead enrichments a month.

  • Optimize

    $199

    per month, billed monthly

    6 domains, Smart Traffic AI routing, heatmaps, auto-personalization, multivariate tests, 10 integrations, 24-month analytics and 3 seats.

  • Enterprise

    Custom

    SSO, custom contracts, dedicated support and volume publishing, sold through sales.

Trying it first

7-day free trial of any plan with full features; a card is required but not charged until day 7.

Read from leadpages.com on Oct 17, 2026.

Ways to pay less

  • Annual discount

    Save 20% with annual billing

    Leadpages states that paying once a year instead of monthly saves 20% on its plans.

    Stated on leadpages.com

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

Landing page builder with AI page creation and A/B testing. Here is what it does, as its own site describes it, and what it covers: public API, AI features, no-code, forms.

A web app that connects to HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack and Zapier, with an API and webhooks.
From our grade for platforms and integrations
AI page creation
Pages are created and edited with AI from a prompt or an imported URL, using a monthly allowance of AI credits that refills each billing cycle.
MCP connector
Every plan can publish pages from Claude or ChatGPT through Leadpages' MCP connector.
A/B and multivariate testing
Grow runs manual A/B tests with up to 6 variants per page; Optimize adds A/B/C/D multivariate tests and Smart Traffic, which routes each visitor to the likeliest variant.
Dynamic text and personalization
From Grow, page copy can change to match the ad a visitor clicked, and different audiences can be shown their own version of a page.
Lead intelligence
Grow and Optimize detect anonymous visitors and enrich leads with who they are, capped per month, and support ideal-customer targeting.
Forms, webhooks and API
Forms send leads to CRMs and email tools through integrations or webhooks, and every plan has API access and UTM tracking.

Where it runs

  • Web

What it works with

  • HubSpot
  • Salesforce
  • Mailchimp
  • Google Ads
  • Stripe
  • Shopify
  • Slack
  • Zapier

Leadpages is made by Leadpages.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

16/30

Other website and landing page builders it is graded above

Leadpages's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8.

It stands best on value for money (B, above 21 of 30) and worst on free plan and trial (D, above 2).

Its paid plans start at $29 a month, against a middle price of $14 for the category: 25 of the 29 others that charge start lower.

On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.

Each grade against the category

Every bar is all 31 website and landing page builders we grade, cut by the letter each got. Leadpages’s own letter is outlined.

  • BValue for moneyAbove 21 of 30
  • DFree plan and trialAbove 2 of 30
  • BFeaturesAbove 18 of 30
  • CEase of useAbove 0 of 30
  • BPlatforms and integrationsAbove 8 of 30

Price against what you get

Each dot is one of 30 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. Leadpages is the marked dot.

D1.0C2.0B3.0A4.0$0.5$1$2$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessLeadpagesWordPress.comCarrdWixGemPagesPageFly

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

To replace Leadpages you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.

It costs $348 a year.

What you could make

  • Forms: an app builder makes this well.

What you could not

  • A builder that other people can use without writing code.
  • It plugs into other products, HubSpot, Salesforce and Mailchimp among them, and has an API.
  • AI features, unless you pay a model provider for each request yourself.
  • The depth: we grade its features B, which means it covers the whole job.

What this rests on. Leadpages’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Instapage, Unbounce, Landingi, Swipe Pages and ClickFunnels

The 5 tools Leadpages is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

14

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Leadpages free?

No, Leadpages is a paid product, but you can try it first. 7-day free trial of any plan with full features; a card is required but not charged until day 7.

How much does Leadpages cost?

Leadpages lists 5 plans. Pro: $29 per month, billed monthly.

What platforms does Leadpages work on?

Leadpages is available on Web.

Does Leadpages offer any discounts?

Leadpages publicly lists the following: Save 20% with annual billing.

Does Leadpages have an Android app?

No Android app was listed when its pages were read on Oct 17, 2026. Leadpages is listed for Web.

Does Leadpages have an iPhone app?

No iPhone app was listed when its pages were read on Oct 17, 2026. Leadpages is listed for Web.

Is Leadpages open source?

Leadpages is not described as open source on its own site, as read on Oct 17, 2026.

Does Leadpages have an API?

Yes. Leadpages offers a public API, according to its own site.

What does Leadpages integrate with?

Leadpages's listing names HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack and Zapier.

Who makes Leadpages?

Leadpages is made by Leadpages.

What are the alternatives to Leadpages?

The closest alternatives to Leadpages in our directory are Instapage, Unbounce, Landingi, Swipe Pages and ClickFunnels.

How does Leadpages compare with other website and landing page builders?

Leadpages's GPA of 2.4 is higher than 16 of the 30 other website and landing page builders we grade, and level with 8.

Is Leadpages good value for money?

ToolGPA grades Leadpages B for value for money. Its paid plans start at $29 a month, against a middle price of $14 for the category: 25 of the 29 others that charge start lower.

Could I make my own version of Leadpages?

To replace Leadpages you would be making a builder that other people can use without writing code.

Where this guide comes from

The prices, plans, platforms and features were read from Leadpages’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Leadpages' own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Leadpages. Prices change, so check leadpages.com before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

1,880

Tools graded, in 47 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 1,880

    tools graded

  • 47

    categories

  • 426

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Leadpages: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/leadpages

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The best-graded website and landing page builders after Leadpages, each with an Insider's Guide of its own.

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Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what Leadpages’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Leadpages is a trademark of its owner, and this guide is not made, paid for or approved by Leadpages. Prices and plans change: check leadpages.com before you buy.