Milkshake review (2026): is the free plan enough?
Phone app for building a swipeable link-in-bio website
Black Friday: is there a Milkshake sale?
Milkshake report card
Fair · out of 4.0 · graded Nov 13, 2026
Best for a phone-built mini website for a social bio
Milkshake builds a small Card-based site from an iPhone or Android app and hosts it free at a msha.ke address. Removing the branding costs money, a custom domain needs Pro+ at about $8.33 a month, and the pricing page lists no desktop or web editor.
Who Milkshake is for
- Fits if you want to build a small site entirely from your phone
- Works for creators who sell digital files and can live with a sales fee
Who Milkshake is not for
- Not for you if you want to edit on a computer, as the pricing page lists no desktop or web editor
- Watch out: sales carry a 12% fee on Free and Lite, and 9% on Pro
- Tight if you want your own domain, as that needs Pro+ at $99.99 a year
- Watch out: paid plans are billed through the App Store or Google Play, and there is no trial
Why Milkshake gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- BValue for moneyLite is $2.99 a month and Pro about $5 billed yearly, inside the category's cheapest quarter, but Lite only removes branding.
- BFree plan and trialFree hosting with unlimited Cards, links and templates and 30 days of insights, though sales carry a 12% fee.
- CFeaturesCard-based sites with Stripe selling and analytics, but a contact form, mailing list and SEO need Pro and a custom domain needs Pro+.
- CEase of useNo store rating on record, and you design the site yourself in the app.
- CPlatforms and integrationsPhones only, on iOS and Android, with no desktop or web editor listed.
What these grades rest on. Graded from this listing, whose facts were read from Milkshake's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/milkshake#review"><img src="https://toolgpa.com/badge/milkshake.svg" alt="Milkshake: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Milkshake stands among website and landing page builders
Milkshake's GPA of 2.4 is higher than 70 of the 104 other website and landing page builders we grade, and level with 20.
It stands best on free plan and trial (B, above 92 of 104) and worst on platforms and integrations (C, above 2).
Its paid plans start at $2.99 a month, against a middle price of $11.50 for the category: 4 of the 89 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 105 website and landing page builders we grade, cut by the letter each got. Milkshake’s own letter is outlined.
- BValue for moneyAbove 66 of 104, level with 27
- BFree plan and trialAbove 92 of 104, level with 11
- CFeaturesAbove 5 of 104, level with 81
- CEase of useAbove 6 of 104, level with 92
- CPlatforms and integrationsAbove 2 of 104, level with 32
Price against what you get
Each dot is one of 91 website and landing page builders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Milkshake, or make your own?
Keep it
To replace Milkshake you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 70 of the 104 other website and landing page builders we grade. It costs $35.88 a year.
What you could make
- Templates, qR codes, digital business card and digital downloads: an app builder makes these well.
What you could not
- Checkout, card payments and sales tax handled for you.
- A tracking script and a database that counts every visit.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Stripe, Mailchimp and Google Sheets among them.
What this rests on. Milkshake’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Milkshake?
Milkshake is a mobile app for making a small website from swipeable Cards, aimed at creators and small businesses who share one link from their social profiles. Sites are hosted free at a msha.ke address. Paid tiers remove branding, add analytics and marketing tools, and lower the fee on sales.
Worth knowing
- Built and edited in the iOS and Android apps; the pricing page lists no desktop or web editor.
- Subscriptions are billed and cancelled through the Apple App Store or Google Play.
- Branding removal needs a paid plan; a custom domain needs Pro+.
- There is no free trial for paid plans, and prices may vary by country and platform.
Key features
- Card-based websites
- A site is made of Cards, like pages you swipe through, each customizable and designed for phones.
- Templates and Looks
- Pick from professional templates and Looks, with color and font customization on the free plan.
- Selling with Stripe
- Sell digital files from any plan; Milkshake takes 12% on Free and Lite, 9% on Pro and 7% on Pro+, plus Stripe fees.
- Insights analytics
- Free sites get 30 days of analytics; Pro and above keep 365 days and can export the data.
- Marketing tools
- Pro adds a contact form, mailing list sync to Google Sheets or Mailchimp, Meta pixel, SEO settings and a campaign builder.
- Custom domain
- Pro+ connects your own domain name and Google Analytics to the site.
Milkshake pricing
As of Nov 13, 2026, Milkshake has a free plan, and paid plans start at $2.99 per month, billed monthly.
- Starts at
- $2.99 per month, billed monthly
- Free plan
- Free hosting with unlimited links and Cards, templates, QR code sharing, 30 days of analytics and selling digital files via Stripe.
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Unlimited Cards and links, templates, free hosting, 30 days of Insights; a 12% fee on sales. |
| Lite | $2.99per month, billed monthly | Everything in Free with the Milkshake branding removed; 12% fee on sales. |
| Pro | $5.00per month, billed yearly ($59.99; $6.99 billed monthly) | Contact form, mailing list, SEO tools, Meta pixel, 365 days of Insights, 9% sales fee, priority support. |
| Pro+ | $8.33per month, billed yearly ($99.99; $29.99 billed quarterly) | Everything in Pro plus a custom domain and Google Analytics; 7% sales fee. |
Read from milkshake.app on Nov 13, 2026. Prices change, so confirm with Milkshake before you buy.
Ways to pay less
- Annual discountSave up to 28% with yearly billing
The pricing page's yearly toggle lists savings of up to 28%, with Pro at $59.99 a year and Pro+ at $99.99.
Stated on milkshake.app
How people rate the Milkshake app
4.9
out of 5 for the iPhone and iPad app
- 5 stars94%
- 4 stars4%
- 3 stars1%
- 2 stars<1%
- 1 star<1%
14,818 ratings on the App Store in the United States, read Nov 13, 2026. It rates the app, not everything the product does. See the listing
Works with
Milkshake alternatives
- Milkshake vs About.me
Free plan · from $5/mo
- Milkshake vs Taplink
Free plan · from $3.00/mo
- Milkshake vs Carrd
Free plan · from $9/yr
- Milkshake vs Strikingly
Free plan · from $8/mo
Common questions
Does Milkshake have a Windows app?
No Windows app was listed when its pages were read on Nov 13, 2026. Milkshake is listed for iOS and Android.
Does Milkshake have a macOS app?
No macOS app was listed when its pages were read on Nov 13, 2026. Milkshake is listed for iOS and Android.
Is Milkshake open source?
Milkshake is not described as open source on its own site, as read on Nov 13, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026. What people say is linked where it appears.