The Milkshake Insider’s Guide
Everything we know about Milkshake in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Milkshake
The Insider’s Guide
Phone app for building a swipeable link-in-bio website
Every plan, grade, refund rule and rival among website and landing page builders, read from Milkshake’s own pages.
Made by Milkshake · checked Nov 13, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Milkshake’s own pages, its app-store listings and our grades. Every fact in it is on Milkshake’s page too, where it is kept up to date. Checked Nov 13, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 70 of the 104 other website and landing page builders we grade
Milkshake is a mobile app for making a small website from swipeable Cards, aimed at creators and small businesses who share one link from their social profiles. Sites are hosted free at a msha.ke address. Paid tiers remove branding, add analytics and marketing tools, and lower the fee on sales.
To get you started, here are 9 things to know about Milkshake, taken from its own pages and our grades.
No store rating on record, and you design the site yourself in the app.
- 1
Best for a phone-built mini website for a social bio
Milkshake builds a small Card-based site from an iPhone or Android app and hosts it free at a msha.ke address.
- 2
Paid plans start at $2.99 a month
As its pricing page puts it: $2.99 per month, billed monthly.
- 3
There is a free plan
Free hosting with unlimited links and Cards, templates, QR code sharing, 30 days of analytics and selling digital files via Stripe.
- 4
It runs on 2 platforms
iOS and Android.
- 5
Card-based websites
A site is made of Cards, like pages you swipe through, each customizable and designed for phones.
- 6
Templates and Looks
Pick from professional templates and Looks, with color and font customization on the free plan.
- 7
Selling with Stripe
Sell digital files from any plan; Milkshake takes 12% on Free and Lite, 9% on Pro and 7% on Pro+, plus Stripe fees.
- 8
A 2.4 GPA, above 70 of 104
That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Milkshake you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
Milkshake at a glance
- Pricing
- Free plan, from $2.99 per month, billed monthly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- iOS, Android
- Made by
- Milkshake
- Category
- Website & Landing Page Builders
- Our grade
- 2.4 GPA, fair
- Store rating
- 4.9 on the App Store, 14,818 ratings
The report card
Best for a phone-built mini website for a social bio
Milkshake builds a small Card-based site from an iPhone or Android app and hosts it free at a msha.ke address. Removing the branding costs money, a custom domain needs Pro+ at about $8.33 a month, and the pricing page lists no desktop or web editor.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Lite is $2.99 a month and Pro about $5 billed yearly, inside the category's cheapest quarter, but Lite only removes branding. |
| Free plan and trial | B | Free hosting with unlimited Cards, links and templates and 30 days of insights, though sales carry a 12% fee. |
| Features | C | Card-based sites with Stripe selling and analytics, but a contact form, mailing list and SEO need Pro and a custom domain needs Pro+. |
| Ease of use | C | No store rating on record, and you design the site yourself in the app. |
| Platforms and integrations | C | Phones only, on iOS and Android, with no desktop or web editor listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Milkshake is for
- Fits if you want to build a small site entirely from your phone
- Works for creators who sell digital files and can live with a sales fee
Who it is not for
- Not for you if you want to edit on a computer, as the pricing page lists no desktop or web editor
- Watch out: sales carry a 12% fee on Free and Lite, and 9% on Pro
- Tight if you want your own domain, as that needs Pro+ at $99.99 a year
- Watch out: paid plans are billed through the App Store or Google Play, and there is no trial
Good to know
Good for
- Creators who want a link-in-bio site built entirely on a phone
- Small sellers of digital files who want a hosted storefront page
- People moving over from a link-in-bio service, since the site offers an import step
Worth knowing
- Built and edited in the iOS and Android apps; the pricing page lists no desktop or web editor.
- Subscriptions are billed and cancelled through the Apple App Store or Google Play.
- Branding removal needs a paid plan; a custom domain needs Pro+.
- There is no free trial for paid plans, and prices may vary by country and platform.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$2.99
A month to start. There is a free plan too
Milkshake has a free plan. Paid plans start at $2.99 per month, billed monthly.
Free
$0
Unlimited Cards and links, templates, free hosting, 30 days of Insights; a 12% fee on sales.
Lite
$2.99
per month, billed monthly
Everything in Free with the Milkshake branding removed; 12% fee on sales.
Pro
$5.00
per month, billed yearly ($59.99; $6.99 billed monthly)
Contact form, mailing list, SEO tools, Meta pixel, 365 days of Insights, 9% sales fee, priority support.
Pro+
$8.33
per month, billed yearly ($99.99; $29.99 billed quarterly)
Everything in Pro plus a custom domain and Google Analytics; 7% sales fee.
The free plan
Free hosting with unlimited links and Cards, templates, QR code sharing, 30 days of analytics and selling digital files via Stripe.
Read from milkshake.app on Nov 13, 2026.
Ways to pay less
Annual discount
Save up to 28% with yearly billing
The pricing page's yearly toggle lists savings of up to 28%, with Pro at $59.99 a year and Pro+ at $99.99.
Stated on milkshake.app
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: iOS and Android
Phone app for building a swipeable link-in-bio website. Here is what it does, as its own site describes it, and what it covers: templates, digital business card, qR codes, online store, digital downloads, web analytics.
Card-based sites with Stripe selling and analytics, but a contact form, mailing list and SEO need Pro and a custom domain needs Pro+.
- Card-based websites
- A site is made of Cards, like pages you swipe through, each customizable and designed for phones.
- Templates and Looks
- Pick from professional templates and Looks, with color and font customization on the free plan.
- Selling with Stripe
- Sell digital files from any plan; Milkshake takes 12% on Free and Lite, 9% on Pro and 7% on Pro+, plus Stripe fees.
- Insights analytics
- Free sites get 30 days of analytics; Pro and above keep 365 days and can export the data.
- Marketing tools
- Pro adds a contact form, mailing list sync to Google Sheets or Mailchimp, Meta pixel, SEO settings and a campaign builder.
- Custom domain
- Pro+ connects your own domain name and Google Analytics to the site.
Where it runs
- iOS
- Android
What it works with
- Stripe
- Mailchimp
- Google Sheets
- Google Analytics
- Meta Pixel
Milkshake is made by Milkshake.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
70/104
Other website and landing page builders it is graded above
Milkshake's GPA of 2.4 is higher than 70 of the 104 other website and landing page builders we grade, and level with 20.
It stands best on free plan and trial (B, above 92 of 104) and worst on platforms and integrations (C, above 2).
Its paid plans start at $2.99 a month, against a middle price of $11.50 for the category: 4 of the 89 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 105 website and landing page builders we grade, cut by the letter each got. Milkshake’s own letter is outlined.
- BValue for moneyAbove 66 of 104
- BFree plan and trialAbove 92 of 104
- CFeaturesAbove 5 of 104
- CEase of useAbove 6 of 104
- CPlatforms and integrationsAbove 2 of 104
Price against what you get
Each dot is one of 91 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. Milkshake is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Milkshake you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
It is one of the better ones too: its GPA of 2.4 is higher than 70 of the 104 other website and landing page builders we grade. It costs $35.88 a year.
What you could make
- Templates, qR codes, digital business card and digital downloads: an app builder makes these well.
What you could not
- Checkout, card payments and sales tax handled for you.
- A tracking script and a database that counts every visit.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Stripe, Mailchimp and Google Sheets among them.
What this rests on. Milkshake’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
About.me, Taplink, Carrd and Strikingly
The 4 tools Milkshake is most often weighed against, with where each one differs from it.
- 2.6GPA
About.me
Free plan · from $5/mo
One-page personal profile site with an optional AI chat twin.
- Only Milkshake lists iOS and Android apps.
- Only About.me lists a web app.
- Milkshake also covers templates, qR codes, online store, digital downloads and web analytics.
- 2.6GPA
Taplink
Free plan · from $3.00/mo
Link-in-bio page builder with forms, products and payments.
- Only Milkshake lists iOS and Android apps.
- Only Taplink lists a web app.
- Milkshake also covers digital business card.
- 2.6GPA
Carrd
Free plan · from $9/yr
One-page website builder with yearly plans from $9.
- Only Milkshake lists iOS and Android apps.
- Only Carrd lists a web app.
- Milkshake also covers digital business card, qR codes, online store, digital downloads and web analytics.
- 2.6GPA
Strikingly
Free plan · from $8/mo
Simple website builder for small sites, stores and memberships.
- Only Milkshake lists an Android app.
- Only Strikingly lists a web app.
- Milkshake also covers digital business card, qR codes, online store, digital downloads and web analytics.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Milkshake free?
Milkshake has a free plan. Free hosting with unlimited links and Cards, templates, QR code sharing, 30 days of analytics and selling digital files via Stripe.
How much does Milkshake cost?
Milkshake lists 4 plans. Free: $0.
What platforms does Milkshake work on?
Milkshake is available on iOS and Android.
Does Milkshake offer any discounts?
Milkshake publicly lists the following: Save up to 28% with yearly billing.
How is Milkshake rated?
Milkshake's iPhone and iPad app averages 4.9 out of 5 from 14,818 ratings on the App Store in the United States, as read on Nov 13, 2026.
Does Milkshake have a Windows app?
No Windows app was listed when its pages were read on Nov 13, 2026. Milkshake is listed for iOS and Android.
Does Milkshake have a macOS app?
No macOS app was listed when its pages were read on Nov 13, 2026. Milkshake is listed for iOS and Android.
Is Milkshake open source?
Milkshake is not described as open source on its own site, as read on Nov 13, 2026.
What does Milkshake integrate with?
Milkshake's listing names Stripe, Mailchimp, Google Sheets, Google Analytics and Meta Pixel.
Who makes Milkshake?
Milkshake is made by a company of the same name.
What are the alternatives to Milkshake?
The closest alternatives to Milkshake in our directory are About.me, Taplink, Carrd and Strikingly.
How does Milkshake compare with other website and landing page builders?
Milkshake's GPA of 2.4 is higher than 70 of the 104 other website and landing page builders we grade, and level with 20.
Is Milkshake good value for money?
ToolGPA grades Milkshake B for value for money. Its paid plans start at $2.99 a month, against a middle price of $11.50 for the category: 4 of the 89 others that charge start lower.
Could I make my own version of Milkshake?
To replace Milkshake you would be making checkout, card payments and sales tax handled for you.
Where this guide comes from
The prices, plans, platforms and features were read from Milkshake’s own pages on Nov 13, 2026, and the grades were given on Nov 13, 2026. Graded from this listing, whose facts were read from Milkshake's own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Milkshake. Prices change, so check milkshake.app before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
7,721
Tools graded, in 95 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
7,721
tools graded
95
categories
739
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Milkshake, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/milkshake
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Milkshake: The Insider's Guide", checked Nov 13, 2026. https://toolgpa.com/tools/milkshake
Know someone choosing between website and landing page builders?
Send them this guide: toolgpa.com/tools/milkshake/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
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- WordPress.com Insider's GuideHosted WordPress with themes, plugins and a free plan3.4 GPA
- Zion Builder Insider's GuideLightweight visual page builder plugin for WordPress3.0 GPA
- Publii Insider's GuideFree open-source desktop CMS that publishes static websites2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Milkshake’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Milkshake is a trademark of its owner, and this guide is not made, paid for or approved by Milkshake. Prices and plans change: check milkshake.app before you buy.