ClickFunnels vs Swipe Pages
We give ClickFunnels a 2.2 GPA and Swipe Pages a 2.6, out of 4.0. Swipe Pages grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ClickFunnels
Sales funnel builder bundled with email, courses, a store and CRM
Swipe Pages
AI landing page builder for paid-ad campaigns, with fast AMP pages
How we grade them
| 2.2GPAClickFunnelsFair | 2.6GPASwipe PagesGood | |
|---|---|---|
| Value for money | DGraded against other landing page builders, it's the dearest start. Launch is $81 a month on yearly billing ($97 monthly), and there's no landing-page-only plan. It does bundle email for 10,000 contacts, courses and a store, but Leadpages and Swipe Pages start at $29. | BGraded against other landing page builders. Startup is $29 a month on yearly billing ($39 monthly) for 20,000 visitors, unlimited pages and checkout. Unbounce charges $74 for the same 20,000 visitors and Instapage $79 for 15,000. Over the cap, it's $5 per 5,000 visits. |
| Free plan and trial | CNo free plan, but there's a 14-day free trial, then a 30-day money-back guarantee. The listing doesn't say whether the trial needs a card. | CNo free plan, but there's a 14-day trial with every feature and no card needed. Long enough to build a page and send it some traffic. |
| Features | BMulti-step funnels, Smart Checkout with one-click offers, A/B tests on pages and emails, email automations, courses, a community, a store, appointments and a pipeline. It covers the job and a lot around it. Custom code, webhooks and the API wait for Scale at $164. | BAn AI builder you can chat with, research and CRO agents, multi-step forms, quizzes, popups, checkout with order bumps and upsells, funnels and AMP pages. A/B tests and dynamic text start on Marketer. It covers the whole landing page job. |
| Ease of use | CNo rating on record. There's an AI funnel builder, but this is a big system: funnels, checkout, email, courses and automations all need setting up, so expect a learning curve. | CNo rating on record. The AI drafts the page from a description and edits it by chat, which is quick, but checkout, funnels and integrations still take setting up. |
| Platforms and integrations | BA web app that connects to Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI, with an API from Scale. No desktop or phone app is listed. | BA web app that connects to Zapier, Mailchimp, HubSpot, Zoho, ConvertKit, Stripe, PayPal and Google Analytics. No desktop or phone app is listed. |
| Best for | coaches selling courses through funnels | landing pages for paid ads |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ClickFunnels and Swipe Pages. How we grade
Price against what you get
ClickFunnels starts at $81 a month and scores 2.7 out of 4 on features, ease of use and platforms. Swipe Pages starts at $29 a month and scores 2.7.
They score the same, and Swipe Pages starts $52 a month lower. Of the other website and landing page builders on the chart, 3 score higher than ClickFunnels for less, and 3 score higher than Swipe Pages for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ClickFunnels starts at $81 per month, billed annually ($97 billed monthly). Swipe Pages starts at $29 per month for up to 20,000 visitors, billed annually ($39 billed monthly).
- ClickFunnels also covers marketing automation and email campaigns.
- Swipe Pages also covers forms.
At a glance
| ClickFunnels | Swipe Pages | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $81 per month, billed annually ($97 billed monthly) | $29 per month for up to 20,000 visitors, billed annually ($39 billed monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, then a 30-day money-back guarantee | 14-day free trial with every feature, no credit card required |
| Web | ||
| Made by | Etison | Arrow Labs Pte Ltd |
| Price read from | clickfunnels.com | swipepages.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
ClickFunnels
- Coaches and creators selling courses, memberships or digital products
- Businesses that want funnels, email and checkout in a single account
- Marketers testing offers with upsells and order bumps
Swipe Pages
- Marketers sending paid Google or Meta ad traffic to dedicated pages
- Agencies keeping each client's pages in a separate sub-account
- Selling a digital product or course straight from a landing page
Worth knowing
ClickFunnels
- There is no landing-page-only plan: the entry plan is $81 a month billed annually and bundles email, courses and CRM.
- Unlimited funnels are labelled a limited-time offer on the pricing page, which does not say what applies after.
- Launch allows 2 team members and 1 workspace; the custom code editor, webhooks and API access start at Scale.
- Dominate is sold on annual billing only, at $5,997 a year.
Swipe Pages
- Every plan has a monthly visitor cap; above it you pay $5 for each extra 5,000 visits.
- The Startup plan has 1 custom domain, no team members and no A/B testing; those start at Marketer.
- There is no free plan, only a 14-day trial, and AI credits beyond the monthly allowance are sold as add-ons.
Key features
ClickFunnels
- Funnels and landing pages
- Build multi-step funnels and standalone landing pages in a drag-and-drop editor, from templates or from scratch, with an AI funnel builder on every plan.
- Smart Checkout
- Checkout pages that recognize returning buyers by email, add one-time offers at checkout, and handle subscription upgrades and downgrades.
- A/B testing
- Compare two versions of a funnel step, such as a headline or an offer, and test email subject lines and copy the same way.
- Email and automations
- Send email campaigns to your contacts and run automated workflows; each plan sets a contact limit and a monthly email allowance.
- Courses, community and store
- Sell online courses and memberships, run a community and open an online store from the same account, alongside appointments and a sales pipeline.
- Payments
- Take payments through ClickFunnels' own Payments AI, Stripe, PayPal or NMI, and ClickFunnels says it takes no percentage of your sales.
Swipe Pages
- AI Builder
- Describe an offer and the AI Builder writes and lays out the page, then changes headlines, images or whole sections by chat. Each plan includes a monthly allowance of AI credits.
- AI strategy and CRO agents
- A research agent drafts competitor teardowns, buyer personas and ad copy, and a CRO agent audits a live page with ranked suggestions that can be passed to the builder.
- Forms, quizzes and conversion blocks
- Multi-step forms, lead quizzes, countdown timers, exit-intent popups, review blocks and lead magnet delivery, all styled to match the page.
- Checkout and funnels
- Sell digital products from a landing page through Stripe, PayPal or Razorpay, with order bumps, one-click upsells and connected funnel pages on every plan.
- A/B testing and personalization
- From the Marketer plan, split traffic between variants and show different headlines or offers to each audience based on the ad's URL parameters, from one page address.
- Fast hosting
- Pages can be published as AMP pages and are served from a global CDN with free SSL, with speed optimizations run on every publish.
Plans
ClickFunnels
Launch$81
per month, billed annually ($97 billed monthly)
1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains and unlimited visitors.
Scale$164
per month, billed annually ($197 billed monthly)
5 workspaces, 5 team members, 75,000 contacts, 300,000 emails a month, unlimited domains, live chat support, custom code and API access.
Optimize$248
per month, billed annually ($297 billed monthly)
10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month, 10 courses and a 1-hour private onboarding call.
Dominate$5,997
per year, billed annually only
20 workspaces and team members, 400,000 contacts, 1.2 million emails a month, VIP support, SSO, branding removal and an account manager.
Swipe Pages
Startup$29
per month for up to 20,000 visitors, billed annually ($39 monthly)
1 custom domain, unlimited landing pages and funnels, 4,200 AI credits a month, forms, checkout and analytics.
Marketer$69
per month for up to 50,000 visitors, billed annually ($89 monthly)
5 custom domains, 8,400 AI credits a month, 5 client sub-accounts, 5 team members, A/B testing and dynamic text replacement.
Agency$149
per month for up to 500,000 visitors, billed annually ($199 monthly)
Unlimited domains, sub-accounts and team members, 21,000 AI credits a month, global blocks, scripts and webhooks, and custom fonts.
Ways to pay less
ClickFunnels
- Annual discount
About 17% off with annual billing
The pricing page shows Launch at $81 a month billed annually instead of $97 (save $194 a year), Scale at $164 instead of $197 and Optimize at $248 instead of $297.
Swipe Pages
- Annual discount
Save up to 25% with annual billing
Swipe Pages says annual billing saves up to 25%: $29 a month instead of $39 on Startup, $69 instead of $89 on Marketer and $149 instead of $199 on Agency.
