ClickFunnels vs GemPages
We give ClickFunnels a 2.2 GPA and GemPages a 2.0, out of 4.0. ClickFunnels grades higher on features and platforms. GemPages grades higher on value for money. They get the same grade on the free plan and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
ClickFunnels
Sales funnel builder bundled with email, courses, a store and CRM
GemPages
Shopify page and sales funnel builder with post-purchase upsells
How we grade them
| 2.2GPAClickFunnelsFair | 2.0GPAGemPagesFair | |
|---|---|---|
| Value for money | DGraded against other landing page builders, it's the dearest start. Launch is $81 a month on yearly billing ($97 monthly), and there's no landing-page-only plan. It does bundle email for 10,000 contacts, courses and a store, but Leadpages and Swipe Pages start at $29. | BGraded against its alternatives, PageFly and the landing page builders. Build is $29 a month, billed monthly, for unlimited published pages, on top of your Shopify plan. PageFly charges $24 for 5 pages and $99 for unlimited. Yearly rates are shown, but the FAQ says new customers can't buy them. |
| Free plan and trial | CNo free plan, but there's a 14-day free trial, then a 30-day money-back guarantee. The listing doesn't say whether the trial needs a card. | CA free plan with the builder and MCP access, but it publishes a single page and caps post-purchase upsells. Enough to try it, not to run a store on. |
| Features | BMulti-step funnels, Smart Checkout with one-click offers, A/B tests on pages and emails, email automations, courses, a community, a store, appointments and a pipeline. It covers the job and a lot around it. Custom code, webhooks and the API wait for Scale at $164. | DIt does the Shopify page job fully: every page type, 400+ templates, theme sections, funnels with post-purchase upsells and A/B offer tests, plus MCP for AI drafts. But it's only useful inside a Shopify store, which is the real website. |
| Ease of use | CNo rating on record. There's an AI funnel builder, but this is a big system: funnels, checkout, email, courses and automations all need setting up, so expect a learning curve. | CNo rating on record. Drag-and-drop with separate layouts for phone, tablet and desktop is friendly, but you need a Shopify store first, and funnels take setting up. |
| Platforms and integrations | BA web app that connects to Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI, with an API from Scale. No desktop or phone app is listed. | CIt runs only inside Shopify, one store per subscription. Within that it links to Klaviyo, Omnisend, Judge.me, VWO, Hotjar, Google Analytics and Lucky Orange. |
| Best for | coaches selling courses through funnels | Shopify pages and post-purchase upsells |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ClickFunnels and GemPages. How we grade
Price against what you get
ClickFunnels starts at $81 a month and scores 2.7 out of 4 on features, ease of use and platforms. GemPages starts at $29 a month and scores 1.7.
ClickFunnels scores higher, and starts $52 a month higher: the question is whether the extra is worth that to you. Of the other website and landing page builders on the chart, 3 score higher than ClickFunnels for less, and 23 score higher than GemPages for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ClickFunnels starts at $81 per month, billed annually ($97 billed monthly). GemPages starts at $29 per month, billed monthly.
- GemPages has a free plan. ClickFunnels does not, though it has a free trial.
- ClickFunnels also covers marketing automation and email campaigns.
At a glance
| ClickFunnels | GemPages | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $81 per month, billed annually ($97 billed monthly) | $29 per month, billed monthly |
| Free plan | None | 1 published page with the drag-and-drop builder, GemPages MCP access and a sales funnel with limited post-purchase upsell volume. |
| Free trial | 14-day free trial, then a 30-day money-back guarantee | None listed |
| Web | ||
| Made by | Etison | GemCommerce |
| Price read from | clickfunnels.com | apps.shopify.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
ClickFunnels
- Coaches and creators selling courses, memberships or digital products
- Businesses that want funnels, email and checkout in a single account
- Marketers testing offers with upsells and order bumps
GemPages
- Shopify merchants building custom product, collection and landing pages
- Stores that sell through advertorials and post-purchase upsells
- Teams that want an AI assistant to draft pages they finish by hand
Worth knowing
ClickFunnels
- There is no landing-page-only plan: the entry plan is $81 a month billed annually and bundles email, courses and CRM.
- Unlimited funnels are labelled a limited-time offer on the pricing page, which does not say what applies after.
- Launch allows 2 team members and 1 workspace; the custom code editor, webhooks and API access start at Scale.
- Dominate is sold on annual billing only, at $5,997 a year.
GemPages
- It works only inside a Shopify store, and each subscription covers a single store.
- Optimize charges a commission on post-purchase upsell revenue at a rate the pricing page does not give; Enterprise has none.
- The pricing page shows lower yearly rates ($23, $47, $159 a month), but its FAQ says yearly plans are no longer sold to new customers.
- The Free plan publishes a single page.
Key features
ClickFunnels
- Funnels and landing pages
- Build multi-step funnels and standalone landing pages in a drag-and-drop editor, from templates or from scratch, with an AI funnel builder on every plan.
- Smart Checkout
- Checkout pages that recognize returning buyers by email, add one-time offers at checkout, and handle subscription upgrades and downgrades.
- A/B testing
- Compare two versions of a funnel step, such as a headline or an offer, and test email subject lines and copy the same way.
- Email and automations
- Send email campaigns to your contacts and run automated workflows; each plan sets a contact limit and a monthly email allowance.
- Courses, community and store
- Sell online courses and memberships, run a community and open an online store from the same account, alongside appointments and a sales pipeline.
- Payments
- Take payments through ClickFunnels' own Payments AI, Stripe, PayPal or NMI, and ClickFunnels says it takes no percentage of your sales.
GemPages
- Drag-and-drop editor and templates
- Build any Shopify page type without code, from more than 400 templates and prebuilt sections, with separate layouts for mobile, tablet and desktop.
- Sales funnels and upsells
- Pre-sale advertorials and listicles, sales pages, and post-purchase upsell and downsell offers, with A/B offer testing and conversion analytics.
- Theme sections
- Design sections in GemPages and insert them into the store's Shopify theme: 20 on Build, 100 on Optimize and unlimited on Enterprise.
- Headless landing pages
- From Optimize, publish instant landing pages on a separate headless storefront that works with Shopify Hydrogen and Oxygen.
- GemPages MCP
- Connect an AI assistant over MCP to research content, generate HTML and turn approved HTML into pages you can edit in GemPages. Included on every plan.
- Conversion elements
- Countdown timers, stock counters, popups, image comparison, product bundles and sticky add-to-cart buttons.
Plans
ClickFunnels
Launch$81
per month, billed annually ($97 billed monthly)
1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains and unlimited visitors.
Scale$164
per month, billed annually ($197 billed monthly)
5 workspaces, 5 team members, 75,000 contacts, 300,000 emails a month, unlimited domains, live chat support, custom code and API access.
Optimize$248
per month, billed annually ($297 billed monthly)
10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month, 10 courses and a 1-hour private onboarding call.
Dominate$5,997
per year, billed annually only
20 workspaces and team members, 400,000 contacts, 1.2 million emails a month, VIP support, SSO, branding removal and an account manager.
GemPages
Free$0
1 published page, responsive design, GemPages MCP access, and a sales funnel with limited post-purchase upsell volume.
Build$29
per month, billed monthly
Unlimited published pages of every type, 20 theme sections, 400+ prebuilt sections, animation and $100 a month of post-purchase upsell volume.
Optimize$59
per month, billed monthly
100 theme sections, headless instant landing pages, scheduled publishing and unlimited upsell volume, with a commission on upsell revenue.
Enterprise$199
per month, billed monthly
Unlimited theme sections, priority video call support and no commission on upsells. GemPages' site asks you to contact it for this plan.
Ways to pay less
ClickFunnels
- Annual discount
About 17% off with annual billing
The pricing page shows Launch at $81 a month billed annually instead of $97 (save $194 a year), Scale at $164 instead of $197 and Optimize at $248 instead of $297.
GemPages
- Other savings
BFCM deal: 20% off the first 3 months
GemPages shows 20% off the first 3 months of a plan, applied automatically to eligible stores until December 31, 2026, and not combinable with other promotions.
