Shogun vs Unbounce (2026): which should you pick?

Pick Shogun if

• Fits if you run a Shopify or BigCommerce store and build many landing pages
• Makes sense if you want to A/B test pages and will pay for it

Look elsewhere if

• Not for you if you want a standalone website, as it only works with Shopify or BigCommerce
• Tight if you stay free, as Draft Mode cannot publish a single page
• Pricey if you need more than 25 pages, as unlimited pages start at $159 a month
• Watch out: A/B testing is capped by monthly tracked users, 2,000 on Build
• Watch out: personalization and A/B testing have their own separate pricing

Pick Unbounce if

• Fits if you test every landing page and want AI to split the traffic between versions
• Works for agencies running campaign pages for several clients

Look elsewhere if

• Tight if you start on Starter, since 500 visitors a month goes fast once ads are running
• Pricey if A/B testing is why you're here, as it starts at $112 a month, and AI traffic routing at $187
• Not for you if you want pop-ups on the cheapest plan, as they start on Build at $74
• Watch out: passing the visitor limit brings an overage fee the pricing page gives no rate for
• Watch out: the trial is one user with no custom domain and some traffic limits, and Build still allows 1 user

Shogun

• Runs only with Shopify or BigCommerce stores; it is not a standalone website builder.
• The free plan cannot publish any page; the paid Build plan caps published pages at 25.
• Prices shown are for Page Builder on Shopify; A/B Testing and Personalization have separate pricing.
• A/B testing is capped by monthly tracked users per plan, such as 2,000 on Build.

Unbounce

• Starter allows only 5 pages and 500 visitors a month; pop-ups, sticky bars and multi-step forms start at Build.
• A/B testing starts at Experiment ($112 a month billed annually), and Smart Traffic needs Optimize.
• Passing the visitor limit brings a one-time overage fee; the pricing page does not give the rate.
• The trial is limited to a single user and no custom domain, with some traffic restrictions.

Shogun

Visual page builder

Build landing, product and other store pages from pre-styled blocks and templates without writing code.

A/B testing

Test page variations to improve conversion and clickthrough rates; usage is counted in monthly tracked users.

Personalization

Show different page content to different audience segments, sold as a separate product with its own plans.

Reusable and global sections

Save blocks as snippets; Grow and Advanced add global sections that push one change across the store.

Content scheduling

Set publish and expiry times for promotions; available from the Grow plan.

Custom CMS collections

Advanced lets you define product or brand data collections and style them with custom code elements.

Unbounce

Drag-and-drop landing pages

Build pages from 100+ templates or from scratch, publish them to unlimited subdomains or a WordPress site, with hosting included.

Pop-ups and sticky bars

From the Build plan, add pop-ups and sticky bars to landing pages, with scheduling and advanced triggers on Optimize.

A/B testing

The Experiment plan adds unlimited A/B tests and variants, manual traffic splits and confidence intervals for each result.

Smart Traffic

On Optimize, AI routes each visitor to the page variant most likely to convert for someone like them, instead of an even split.

AI copywriting and MCP server

AI copywriting comes with Build and above, and an MCP server on every plan lets assistants such as Claude and ChatGPT build and manage pages.

Forms and lead routing

Lead gen and multi-step forms send leads to CRMs and email tools through in-app integrations, Zapier or webhooks.

Shogun

• Draft Mode$0

  per month

  Page Builder on Shopify: create draft pages with all templates; 0 published pages.

• Build$31

  per month, billed yearly ($39 billed monthly)

  25 published pages, page analytics, reusable sections; includes 2,000 monthly tracked users for A/B tests.

• Grow$159

  per month, billed yearly ($199 billed monthly)

  Unlimited published pages, content scheduling, global sections; includes 10,000 monthly tracked users.

• Advanced$399

  per month, billed yearly ($499 billed monthly)

  Adds content syncing across stores and custom CMS collections; includes 50,000 monthly tracked users.

Unbounce

• Starter$22

  per month for up to 500 visitors, billed annually ($29 monthly)

  5 landing pages, 1 user, 1 root domain, lead gen forms, the MCP server and hosting, with unlimited conversions.

• Build$74

  per month for up to 20,000 visitors, billed annually ($99 monthly)

  Unlimited pages, pop-ups and sticky bars, multi-step forms, AI copywriting, custom code and 1,000+ integrations. 1 user and 1 root domain.

• Experiment$112

  per month for up to 30,000 visitors, billed annually ($149 monthly)

  Unlimited A/B testing and variants, dynamic text replacement and conversion reporting, for 3 users and 2 root domains.

• Optimize$187

  per month for up to 50,000 visitors, billed annually ($249 monthly)

  AI traffic optimization (Smart Traffic), scheduling, advanced triggers and audience insights, for 5 users and 3 root domains.

• ConciergeCustom

  From 100,000 visitors a month, 15 users and 5 root domains, with implementation services and a dedicated success manager.

• AgencyCustom

  For agencies running client campaigns: from 50,000 visitors, 5 users and 10 root domains, plus a listing in the partner directory.

Shogun

• Annual discount

  Save 20% with annual billing

  The pricing page lists annual billing at a 20% saving over monthly on Page Builder plans.

Unbounce

• Annual discount

  Save 25% with yearly billing

  Unbounce's pricing page lists a 25% saving on yearly billing: Starter is $22 a month instead of $29, Build $74 instead of $99 and Optimize $187 instead of $249.