The ClickFunnels Insider’s Guide
Everything we know about ClickFunnels in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
ClickFunnels
The Insider’s Guide
Sales funnel builder bundled with email, courses, a store and CRM
Every plan, grade, refund rule and rival among website and landing page builders, read from ClickFunnels’s own pages.
Made by Etison · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from ClickFunnels’s own pages, its app-store listings and our grades. Every fact in it is on ClickFunnels’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 9 of the 30 other website and landing page builders we grade
ClickFunnels is a hosted platform for building sales funnels: landing pages, order forms with one-click upsells, and the pages that follow a purchase. Every plan also includes email marketing, automations, online courses, a community, a store, appointments and a sales pipeline, so it is sold as an all-in-one system rather than a page builder alone.
To get you started, here are 9 things to know about ClickFunnels, taken from its own pages and our grades.
- 1
Best for coaches selling courses through funnels
If you'd otherwise pay for three tools, it can make sense.
- 2
Paid plans start at $81 a month
As its pricing page puts it: $81 per month, billed annually ($97 billed monthly).
- 3
You can try it first
14-day free trial, then a 30-day money-back guarantee
- 4
It runs on Web
Web.
- 5
Funnels and landing pages
Build multi-step funnels and standalone landing pages in a drag-and-drop editor, from templates or from scratch, with an AI funnel builder on every plan.
- 6
Smart Checkout
Checkout pages that recognize returning buyers by email, add one-time offers at checkout, and handle subscription upgrades and downgrades.
- 7
A/B testing
Compare two versions of a funnel step, such as a headline or an offer, and test email subject lines and copy the same way.
- 8
A 2.2 GPA, above 9 of 30
That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace ClickFunnels you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
ClickFunnels at a glance
- Pricing
- Free trial, from $81 per month, billed annually ($97 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial, then a 30-day money-back guarantee
- Runs on
- Web
- Made by
- Etison
- Category
- Website & Landing Page Builders
- Our grade
- 2.2 GPA, fair
The report card
Best for coaches selling courses through funnels
ClickFunnels is a whole selling system: funnels, checkout with upsells, email, courses, a community, a store and a sales pipeline, all in one account. If you'd otherwise pay for three tools, it can make sense. If you only want landing pages, $81 a month on yearly billing is a lot, and there's no cheaper plan.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Graded against other landing page builders, it's the dearest start. Launch is $81 a month on yearly billing ($97 monthly), and there's no landing-page-only plan. It does bundle email for 10,000 contacts, courses and a store, but Leadpages and Swipe Pages start at $29. |
| Free plan and trial | C | No free plan, but there's a 14-day free trial, then a 30-day money-back guarantee. The listing doesn't say whether the trial needs a card. |
| Features | B | Multi-step funnels, Smart Checkout with one-click offers, A/B tests on pages and emails, email automations, courses, a community, a store, appointments and a pipeline. It covers the job and a lot around it. Custom code, webhooks and the API wait for Scale at $164. |
| Ease of use | C | No rating on record. There's an AI funnel builder, but this is a big system: funnels, checkout, email, courses and automations all need setting up, so expect a learning curve. |
| Platforms and integrations | B | A web app that connects to Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI, with an API from Scale. No desktop or phone app is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who ClickFunnels is for
- Great if you sell courses or memberships and want the funnel and checkout in one place
- Handy when you'd otherwise pay separately for email, a course platform and a page builder
- Good for testing offers with order bumps and one-click upsells
Who it is not for
- Pricey if you only want landing pages, as the cheapest plan is $81 a month
- Tight if you have a team, since Launch allows 2 people and 1 workspace
- Not for you if you need the API or webhooks, which start on Scale at $164
Good to know
Good for
- Coaches and creators selling courses, memberships or digital products
- Businesses that want funnels, email and checkout in a single account
- Marketers testing offers with upsells and order bumps
Worth knowing
- There is no landing-page-only plan: the entry plan is $81 a month billed annually and bundles email, courses and CRM.
- Unlimited funnels are labelled a limited-time offer on the pricing page, which does not say what applies after.
- Launch allows 2 team members and 1 workspace; the custom code editor, webhooks and API access start at Scale.
- Dominate is sold on annual billing only, at $5,997 a year.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$81
A month to start
ClickFunnels is a paid product with a free trial, starting at $81 per month, billed annually ($97 billed monthly).
Graded against other landing page builders, it's the dearest start.
Launch
$81
per month, billed annually ($97 billed monthly)
1 workspace, 2 team members, 10,000 contacts, 50,000 emails a month, 3 courses, 5 custom domains and unlimited visitors.
Scale
$164
per month, billed annually ($197 billed monthly)
5 workspaces, 5 team members, 75,000 contacts, 300,000 emails a month, unlimited domains, live chat support, custom code and API access.
Optimize
$248
per month, billed annually ($297 billed monthly)
10 workspaces, 10 team members, 150,000 contacts, 750,000 emails a month, 10 courses and a 1-hour private onboarding call.
Dominate
$5,997
per year, billed annually only
20 workspaces and team members, 400,000 contacts, 1.2 million emails a month, VIP support, SSO, branding removal and an account manager.
Trying it first
14-day free trial, then a 30-day money-back guarantee
Read from clickfunnels.com on Oct 17, 2026.
Ways to pay less
Annual discount
About 17% off with annual billing
The pricing page shows Launch at $81 a month billed annually instead of $97 (save $194 a year), Scale at $164 instead of $197 and Optimize at $248 instead of $297.
Stated on clickfunnels.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Sales funnel builder bundled with email, courses, a store and CRM. Here is what it does, as its own site describes it, and what it covers: public API, AI features, templates, marketing automation, no-code, email campaigns.
A web app that connects to Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI, with an API from Scale.
- Funnels and landing pages
- Build multi-step funnels and standalone landing pages in a drag-and-drop editor, from templates or from scratch, with an AI funnel builder on every plan.
- Smart Checkout
- Checkout pages that recognize returning buyers by email, add one-time offers at checkout, and handle subscription upgrades and downgrades.
- A/B testing
- Compare two versions of a funnel step, such as a headline or an offer, and test email subject lines and copy the same way.
- Email and automations
- Send email campaigns to your contacts and run automated workflows; each plan sets a contact limit and a monthly email allowance.
- Courses, community and store
- Sell online courses and memberships, run a community and open an online store from the same account, alongside appointments and a sales pipeline.
- Payments
- Take payments through ClickFunnels' own Payments AI, Stripe, PayPal or NMI, and ClickFunnels says it takes no percentage of your sales.
Where it runs
- Web
What it works with
- Stripe
- PayPal
- Zapier
- Zoom
- ClickBank
- Zendrop
- OpenAI
ClickFunnels is made by Etison.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
9/30
Other website and landing page builders it is graded above
ClickFunnels's GPA of 2.2 is higher than 9 of the 30 other website and landing page builders we grade, and level with 6.
It stands best on features (B, above 18 of 30) and worst on value for money (D, above 0).
Its paid plans start at $81 a month, against a middle price of $14 for the category: 29 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 3 tools score higher and cost less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. ClickFunnels’s own letter is outlined.
- DValue for moneyAbove 0 of 30
- CFree plan and trialAbove 5 of 30
- BFeaturesAbove 18 of 30
- CEase of useAbove 0 of 30
- BPlatforms and integrationsAbove 8 of 30
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. ClickFunnels is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace ClickFunnels you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 15 of the 30 other website and landing page builders grade higher. It costs $972 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- A builder that other people can use without writing code.
- It plugs into other products, Stripe, PayPal and Zapier among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. ClickFunnels’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Leadpages, Unbounce, Instapage, Swipe Pages and Landingi
The 5 tools ClickFunnels is most often weighed against, with where each one differs from it.
- 2.4GPA
Leadpages
Free trial · from $29/mo
Landing page builder with AI page creation and A/B testing.
- ClickFunnels also covers templates, marketing automation and email campaigns.
- Leadpages also covers forms.
- 2.4GPA
Unbounce
Free trial · from $22/mo
Landing page builder with A/B testing and AI traffic routing.
- ClickFunnels also covers marketing automation and email campaigns.
- Unbounce also covers forms.
- 2.0GPA
Instapage
Free trial · from $79/mo
Landing page platform for paid ads with A/B tests and AI copy.
- ClickFunnels also covers marketing automation and email campaigns.
- Instapage also covers forms.
- 2.6GPA
Swipe Pages
Free trial · from $29/mo
AI landing page builder for paid-ad campaigns, with fast AMP pages.
- ClickFunnels also covers marketing automation and email campaigns.
- Swipe Pages also covers forms.
- 2.2GPA
Landingi
Free trial · from $24/mo
Landing page platform with an AI page generator and A/B testing.
- ClickFunnels also covers marketing automation and email campaigns.
- Landingi also covers forms.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
14
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is ClickFunnels free?
No, ClickFunnels is a paid product, but you can try it first. 14-day free trial, then a 30-day money-back guarantee.
How much does ClickFunnels cost?
ClickFunnels lists 4 plans. Launch: $81 per month, billed annually ($97 billed monthly).
What platforms does ClickFunnels work on?
ClickFunnels is available on Web.
Does ClickFunnels offer any discounts?
ClickFunnels publicly lists the following: About 17% off with annual billing.
Does ClickFunnels have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. ClickFunnels is listed for Web.
Does ClickFunnels have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. ClickFunnels is listed for Web.
Is ClickFunnels open source?
ClickFunnels is not described as open source on its own site, as read on Oct 17, 2026.
Does ClickFunnels have an API?
Yes. ClickFunnels offers a public API, according to its own site.
What does ClickFunnels integrate with?
ClickFunnels's listing names Stripe, PayPal, Zapier, Zoom, ClickBank, Zendrop and OpenAI.
Who makes ClickFunnels?
ClickFunnels is made by Etison.
What are the alternatives to ClickFunnels?
The closest alternatives to ClickFunnels in our directory are Leadpages, Unbounce, Instapage, Swipe Pages and Landingi.
How does ClickFunnels compare with other website and landing page builders?
ClickFunnels's GPA of 2.2 is higher than 9 of the 30 other website and landing page builders we grade, and level with 6.
Is ClickFunnels good value for money?
ToolGPA grades ClickFunnels D for value for money. Its paid plans start at $81 a month, against a middle price of $14 for the category: 29 of the 29 others that charge start lower.
Could I make my own version of ClickFunnels?
To replace ClickFunnels you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from ClickFunnels’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from ClickFunnels' own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Etison. Prices change, so check clickfunnels.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- ClickFunnels, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/clickfunnels
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "ClickFunnels: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/clickfunnels
Know someone choosing between website and landing page builders?
Send them this guide: toolgpa.com/tools/clickfunnels/guide
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See our other guides
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- Wix Insider's GuideDrag-and-drop website builder with an AI agent and business apps2.8 GPA
- Carrd Insider's GuideOne-page website builder with yearly plans from $92.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what ClickFunnels’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. ClickFunnels is a trademark of its owner, and this guide is not made, paid for or approved by Etison. Prices and plans change: check clickfunnels.com before you buy.