Divi vs Elementor
We give Divi a 2.0 GPA and Elementor a 2.2, out of 4.0. Divi grades higher on value for money. Elementor grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Divi
WordPress theme and visual builder sold as a yearly or lifetime plan
Elementor
Drag-and-drop page builder plugin and hosting for WordPress
How we grade them
| 2.0GPADiviFair | 2.2GPAElementorFair | |
|---|---|---|
| Value for money | BGraded against its alternatives, Elementor and the hosted builders. Divi Lifetime is $249 once, less than two years at this category's middle price of $15 a month, or it's $89 a year, $7.42 a month, for unlimited sites. Hosting is extra, at partner hosts' own prices. | CGraded against its alternatives, Divi and the hosted builders. Advanced Solo, the plan with stored forms, popups and store widgets, is $7 a month for one site, billed $84 a year. Cheap for an editor, but hosting is extra: Elementor Host is $15 a month in its first year, taking one site to about $22. |
| Free plan and trial | FNothing is free and there's no trial. Every plan has a 30-day no-questions refund, which is generous, but a money-back promise isn't a trial: you pay first. | CThe free plugin has no time limit and builds real pages with the core widgets. But the theme builder and popups are Pro, and nothing goes live until you pay someone for hosting, since Elementor's plans don't include it. |
| Features | CA visual builder, a theme builder for headers, footers and templates, hundreds of layouts, WooCommerce modules, Divi Cloud and a site manager, with the Extra theme and two plugins thrown in. The gap is the listing's own: it needs a WordPress site, and memberships don't include hosting. | CVisual editing with responsive controls, a theme builder for the whole site, forms, popups, WooCommerce page design and AI on the One plans. Plenty. The gap is the one the listing names: it needs a WordPress site, and no editor plan includes hosting. |
| Ease of use | CNo rating on record. Editing right on the live page with presets is friendly enough, but you need a self-installed WordPress site first, or a partner host selling Divi Hosting, and then there's a fair bit to learn. | CNo rating on record. The editor is drag-and-drop with global styles, but first you need WordPress running on a host, then the plugin, then Pro, so there's real setup and a learning curve. Elementor Host takes out the hosting step for another fee. |
| Platforms and integrations | BRuns in the browser inside WordPress, works with WooCommerce, and partner hosts SiteGround, Pressable and Cloudways sell Divi Hosting. Divi Dash looks after all your WordPress sites in one place. No desktop or phone app. | BIt runs in the browser inside WordPress, works with WooCommerce and Google Analytics, and Elementor MCP connects sites to Claude, Codex and Cursor. No desktop or phone app is listed. |
| Best for | unlimited WordPress sites on one licence | designing WordPress sites visually |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Divi and Elementor. How we grade
Price against what you get
Divi starts at $7.42 a month when paid by the year and scores 2.3 out of 4 on features, ease of use and platforms. Elementor starts at $5 a month and scores 2.3.
They score the same, and Elementor starts $2.42 a month lower. Of the other website and landing page builders on the chart, 1 scores higher than Divi for less, and 1 scores higher than Elementor for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Divi starts at $89 per year for unlimited websites. Elementor starts at $5 per month for 1 site, billed annually ($60 a year).
- Elementor has a free plan. Divi does not.
- Divi can be bought with a one-time purchase.
- Elementor also covers forms.
At a glance
| Divi | Elementor | |
|---|---|---|
| Pricing | Paid | Free plan |
| Starts at | $89 per year for unlimited websites | $5 per month for 1 site, billed annually ($60 a year) |
| Free plan | None | The free Elementor editor plugin for WordPress, with drag-and-drop tools, key widgets and core site-building features. You supply WordPress and hosting. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Elegant Themes | Elementor Ltd. |
| Price read from | elegantthemes.com | elementor.com |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Divi
- Freelancers and agencies building many WordPress sites under one license
- Site owners who would rather pay once than subscribe
- WooCommerce stores that want visual control over shop pages
Elementor
- WordPress users who want to design pages visually without code
- Freelancers and agencies building many WordPress client sites
- WooCommerce shops that want custom product and checkout pages
Worth knowing
Divi
- Divi needs a self-installed WordPress site, or WordPress.com on the Business plan, and memberships do not include hosting.
- Divi Hosting is sold through partner hosts (SiteGround, Pressable and Cloudways) at their own prices.
- There is no free plan or free trial; every plan has a 30-day no-questions refund.
- If a yearly membership is cancelled, updates and support stop after the term, though downloaded themes keep working.
Elementor
- Elementor needs a WordPress site; the plugin and Pro plans do not include hosting, and Elementor Host does not include a Pro license.
- Pro and One plans are billed annually, with no monthly option on the pricing page, and come with a 30-day money-back guarantee.
- Essential stores no form submissions and has no popups, custom code or ecommerce widgets.
- Elementor Host is a separate subscription, from $15 a month billed annually for one site ($180 the first year), and renews at list price.
Key features
Divi
- Visual builder
- Pages are designed by dragging and editing content elements on the live page, with class-based presets, global variables and no code required.
- Theme Builder and layouts
- Headers, footers and templates for the whole site are built visually, and hundreds of pre-made layouts and website packs give a starting point.
- Quick Sites and Divi AI
- Quick Sites generates a complete site with content. Divi AI, part of Divi Pro, writes text, generates images and layouts, and writes code tuned to Divi modules.
- WooCommerce modules
- Dozens of ecommerce modules turn each part of a WooCommerce store into a Divi element with its own design settings.
- Divi Cloud and Teams
- Divi Cloud stores layouts, theme builder templates and code snippets for reuse on any site, and Divi Teams gives team members and clients their own accounts.
- Divi Dash
- A site manager for updating themes and plugins, managing users and handling maintenance across all your WordPress sites in one place.
Elementor
- Visual drag-and-drop editor
- Pages are designed visually inside WordPress, with responsive controls for desktop, tablet and mobile and global styles for fonts and colors.
- Theme Builder and dynamic content
- Pro plans design headers, footers and templates for the whole site and pull WordPress content into them. Custom fields and post types start on Advanced Solo.
- Forms and popups
- A form builder sends leads to marketing tools and stores submissions from Advanced Solo up, where the popup builder is also included.
- WooCommerce store design
- Ecommerce widgets lay out WooCommerce product, cart and checkout pages. They are not included in Essential.
- AI and Elementor MCP
- One plans generate code, copy, images and layouts from prompts using monthly credits, and Elementor MCP connects sites to Claude, Codex and Cursor.
- Elementor Host
- Managed WordPress hosting on Google Cloud with a CDN, daily backups, staging and a free domain for the first year, sold apart from the editor plans.
Plans
Divi
Divi$89
per year for unlimited websites ($7.42 a month)
The Divi theme and builder, Extra, Bloom and Monarch on unlimited websites, with Divi Dash site management, updates and 24/7 support.
Divi Pro$277
per year for unlimited websites ($23.08 a month)
Divi plus Divi AI, unlimited Divi Cloud storage, VIP support in under 30 minutes, 4 team seats and $60 a year of AI Agent spend.
Divi Lifetime$249
one-time payment
Divi and Divi Dash for life on unlimited websites, with lifetime updates and support. No Pro services.
Divi Lifetime + Pro$297
one-time, then $212 per year for Pro services
Lifetime Divi plus the Pro services, which renew yearly and can be cancelled while keeping Divi.
Elementor
Free$0
The basic Elementor editor plugin with drag-and-drop tools and core widgets, installed on your own WordPress site.
Essential$5
per month for 1 site, billed annually ($60 a year)
57 Pro widgets, Theme Builder, 10 cloud templates and forms without submission storage. No popups, custom code or ecommerce features.
Advanced Solo$7
per month for 1 site, billed annually ($84 a year)
85 Pro widgets, popups, custom code and CSS, ecommerce features and custom fields. Advanced is the same for 3 sites at $9 a month ($108 a year).
Expert$17
per month for 25 sites, billed annually ($204 a year)
Everything in Advanced across 25 sites, with storage for 5,000 cloud templates.
One$19
per month for 1 site, billed annually ($228 a year)
Editor Pro plus 25,000 monthly credits for AI, image optimization, accessibility, cookie consent and email delivery. First year advertised at $180.
One Agency$45
per month for unlimited sites, billed annually ($540 a year)
One for unlimited sites with 350,000 monthly credits shared across client sites. First year advertised at $432.
Ways to pay less
Divi
- Lifetime license
Divi Lifetime for a single $249 payment
Elegant Themes sells lifetime access to Divi on unlimited websites, with lifetime updates and support, for one payment of $249 and no recurring fee.
Elementor
- Other savings
Birthday sale: 21% off the first year of One
The pricing page shows One at $180 for the first year instead of $228, and One Agency at $432 instead of $540. Both renew at the regular yearly rate. No end date is given.
