The Divi Insider’s Guide
Everything we know about Divi in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Divi
The Insider’s Guide
WordPress theme and visual builder sold as a yearly or lifetime plan
Every plan, grade, refund rule and rival among website and landing page builders, read from Divi’s own pages.
Made by Elegant Themes · checked Oct 17, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Divi’s own pages, its app-store listings and our grades. Every fact in it is on Divi’s page too, where it is kept up to date. Checked Oct 17, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 3 of the 30 other website and landing page builders we grade
Divi, from Elegant Themes, is a WordPress theme with a built-in no-code visual builder, a theme builder, hundreds of content elements and pre-made layouts, and modules for designing WooCommerce stores. One membership covers unlimited websites and also includes the Extra theme and the Bloom and Monarch plugins. Divi Pro adds Divi AI, Divi Cloud storage, VIP support and team seats.
To get you started, here are 8 things to know about Divi, taken from its own pages and our grades.
But there's no free version or trial, and you still need WordPress and hosting of your own.
- 1
Best for unlimited WordPress sites on one licence
Divi is a WordPress theme with a visual builder built in, and one licence covers as many sites as you like.
- 2
Paid plans start at $7.42 a month when paid by the year
As its pricing page puts it: $89 per year for unlimited websites.
- 3
It runs on Web
Web.
- 4
Visual builder
Pages are designed by dragging and editing content elements on the live page, with class-based presets, global variables and no code required.
- 5
Theme Builder and layouts
Headers, footers and templates for the whole site are built visually, and hundreds of pre-made layouts and website packs give a starting point.
- 6
Quick Sites and Divi AI
Quick Sites generates a complete site with content. Divi AI, part of Divi Pro, writes text, generates images and layouts, and writes code tuned to Divi modules.
- 7
A 2.0 GPA, above 3 of 30
That is against the other website and landing page builders we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Divi you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
Divi at a glance
- Pricing
- Paid, from $89 per year for unlimited websites
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web
- Made by
- Elegant Themes
- Category
- Website & Landing Page Builders
- Our grade
- 2.0 GPA, fair
The report card
Best for unlimited WordPress sites on one licence
Divi is a WordPress theme with a visual builder built in, and one licence covers as many sites as you like. It's $89 a year, or $249 once for life, which is a great deal if you build sites for clients. But there's no free version or trial, and you still need WordPress and hosting of your own.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Graded against its alternatives, Elementor and the hosted builders. Divi Lifetime is $249 once, less than two years at this category's middle price of $15 a month, or it's $89 a year, $7.42 a month, for unlimited sites. Hosting is extra, at partner hosts' own prices. |
| Free plan and trial | F | Nothing is free and there's no trial. Every plan has a 30-day no-questions refund, which is generous, but a money-back promise isn't a trial: you pay first. |
| Features | C | A visual builder, a theme builder for headers, footers and templates, hundreds of layouts, WooCommerce modules, Divi Cloud and a site manager, with the Extra theme and two plugins thrown in. The gap is the listing's own: it needs a WordPress site, and memberships don't include hosting. |
| Ease of use | C | No rating on record. Editing right on the live page with presets is friendly enough, but you need a self-installed WordPress site first, or a partner host selling Divi Hosting, and then there's a fair bit to learn. |
| Platforms and integrations | B | Runs in the browser inside WordPress, works with WooCommerce, and partner hosts SiteGround, Pressable and Cloudways sell Divi Hosting. Divi Dash looks after all your WordPress sites in one place. No desktop or phone app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Divi is for
- Great if you build lots of WordPress sites, since one licence covers them all
- Handy when you'd rather pay $249 once than subscribe for ever
- Good for WooCommerce shops that want a say in how every shop page looks
Who it is not for
- Not for you if you want to try it first, as there's no free version or trial
- Skip it if you don't want WordPress and hosting to look after
- Pricey if you want Divi AI, which comes with Pro at $277 a year
Good to know
Good for
- Freelancers and agencies building many WordPress sites under one license
- Site owners who would rather pay once than subscribe
- WooCommerce stores that want visual control over shop pages
Worth knowing
- Divi needs a self-installed WordPress site, or WordPress.com on the Business plan, and memberships do not include hosting.
- Divi Hosting is sold through partner hosts (SiteGround, Pressable and Cloudways) at their own prices.
- There is no free plan or free trial; every plan has a 30-day no-questions refund.
- If a yearly membership is cancelled, updates and support stop after the term, though downloaded themes keep working.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$7.42
A month to start, paid by the year
Divi is a paid product, starting at $89 per year for unlimited websites.
Graded against its alternatives, Elementor and the hosted builders.
Divi
$89
per year for unlimited websites ($7.42 a month)
The Divi theme and builder, Extra, Bloom and Monarch on unlimited websites, with Divi Dash site management, updates and 24/7 support.
Divi Pro
$277
per year for unlimited websites ($23.08 a month)
Divi plus Divi AI, unlimited Divi Cloud storage, VIP support in under 30 minutes, 4 team seats and $60 a year of AI Agent spend.
Divi Lifetime
$249
one-time payment
Divi and Divi Dash for life on unlimited websites, with lifetime updates and support. No Pro services.
Divi Lifetime + Pro
$297
one-time, then $212 per year for Pro services
Lifetime Divi plus the Pro services, which renew yearly and can be cancelled while keeping Divi.
Read from elegantthemes.com on Oct 17, 2026.
Ways to pay less
Lifetime license
Divi Lifetime for a single $249 payment
Elegant Themes sells lifetime access to Divi on unlimited websites, with lifetime updates and support, for one payment of $249 and no recurring fee.
Stated on elegantthemes.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
WordPress theme and visual builder sold as a yearly or lifetime plan. Here is what it does, as its own site describes it, and what it covers: one-time purchase, AI features, templates, no-code.
The gap is the listing's own: it needs a WordPress site, and memberships don't include hosting.
- Visual builder
- Pages are designed by dragging and editing content elements on the live page, with class-based presets, global variables and no code required.
- Theme Builder and layouts
- Headers, footers and templates for the whole site are built visually, and hundreds of pre-made layouts and website packs give a starting point.
- Quick Sites and Divi AI
- Quick Sites generates a complete site with content. Divi AI, part of Divi Pro, writes text, generates images and layouts, and writes code tuned to Divi modules.
- WooCommerce modules
- Dozens of ecommerce modules turn each part of a WooCommerce store into a Divi element with its own design settings.
- Divi Cloud and Teams
- Divi Cloud stores layouts, theme builder templates and code snippets for reuse on any site, and Divi Teams gives team members and clients their own accounts.
- Divi Dash
- A site manager for updating themes and plugins, managing users and handling maintenance across all your WordPress sites in one place.
Where it runs
- Web
What it works with
- WordPress
- WooCommerce
- SiteGround
- Cloudways
- Pressable
Divi is made by Elegant Themes.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
3/30
Other website and landing page builders it is graded above
Divi's GPA of 2.0 is higher than 3 of the 30 other website and landing page builders we grade, and level with 5.
It stands best on value for money (B, above 21 of 30) and worst on free plan and trial (F, above 0).
Its paid plans start at $7.42 a month when paid by the year, against a middle price of $14 for the category: 5 of the 29 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 31 website and landing page builders we grade, cut by the letter each got. Divi’s own letter is outlined.
- BValue for moneyAbove 21 of 30
- FFree plan and trialAbove 0 of 30
- CFeaturesAbove 4 of 30
- CEase of useAbove 0 of 30
- BPlatforms and integrationsAbove 8 of 30
Price against what you get
Each dot is one of 30 website and landing page builders. Further left costs less; higher up scores better on features, ease of use and platforms. Divi is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Divi you would be making a builder that other people can use without writing code. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 22 of the 30 other website and landing page builders grade higher. It costs $89 a year.
What you could make
- Templates: an app builder makes this well.
What you could not
- A builder that other people can use without writing code.
- It plugs into other products, WordPress, WooCommerce and SiteGround among them.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Divi’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Elementor, WordPress.com, Webflow, Wix and Mobirise
The 5 tools Divi is most often weighed against, with where each one differs from it.
- 2.2GPA
Elementor
Free plan · from $5/mo
Drag-and-drop page builder plugin and hosting for WordPress.
- Elementor has a free plan. Divi does not.
- Divi can be bought with a one-time purchase.
- Elementor also covers forms.
- 3.4GPA
WordPress.com
Free plan · from $4/mo
Hosted WordPress with themes, plugins and a free plan.
- WordPress.com has a free plan. Divi does not.
- Only WordPress.com lists iOS, Android, macOS, Windows and Linux apps.
- Divi can be bought with a one-time purchase.
- 2.4GPA
Webflow
Free plan · from $15/mo
Visual website builder with a CMS, hosting and code-level control.
- Webflow has a free plan. Divi does not.
- Divi can be bought with a one-time purchase.
- Divi also covers templates.
- 2.8GPA
Wix
Free plan · from $17/mo
Drag-and-drop website builder with an AI agent and business apps.
- Wix has a free plan. Divi does not.
- Only Wix lists iOS and Android apps.
- Divi can be bought with a one-time purchase.
- 2.2GPA
Mobirise
Free plan · from $149/yr
Free desktop website builder with paid themes, extensions and AI.
- Mobirise has a free plan. Divi does not.
- Only Mobirise lists Windows and macOS apps.
- Divi can be bought with a one-time purchase.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Divi free?
No. Divi is a paid product, starting at $89 per year for unlimited websites.
How much does Divi cost?
Divi lists 4 plans. Divi: $89 per year for unlimited websites ($7.42 a month).
What platforms does Divi work on?
Divi is available on Web.
Does Divi offer any discounts?
Divi publicly lists the following: Divi Lifetime for a single $249 payment.
Does Divi have an Android app?
No Android app was listed when its pages were read on Oct 17, 2026. Divi is listed for Web.
Does Divi have an iPhone app?
No iPhone app was listed when its pages were read on Oct 17, 2026. Divi is listed for Web.
Is Divi open source?
Divi is not described as open source on its own site, as read on Oct 17, 2026.
What does Divi integrate with?
Divi's listing names WordPress, WooCommerce, SiteGround, Cloudways and Pressable.
Who makes Divi?
Divi is made by Elegant Themes.
What are the alternatives to Divi?
The closest alternatives to Divi in our directory are Elementor, WordPress.com, Webflow, Wix and Mobirise.
How does Divi compare with other website and landing page builders?
Divi's GPA of 2.0 is higher than 3 of the 30 other website and landing page builders we grade, and level with 5.
Is Divi good value for money?
ToolGPA grades Divi B for value for money. Its paid plans start at $7.42 a month when paid by the year, against a middle price of $14 for the category: 5 of the 29 others that charge start lower.
Could I make my own version of Divi?
To replace Divi you would be making a builder that other people can use without writing code.
Where this guide comes from
The prices, plans, platforms and features were read from Divi’s own pages on Oct 17, 2026, and the grades were given on Oct 17, 2026. Graded from this listing, whose facts were read from Elegant Themes' own pages on 17 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Elegant Themes. Prices change, so check elegantthemes.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
1,880
Tools graded, in 47 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
1,880
tools graded
47
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Divi, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/divi
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Divi: The Insider's Guide", checked Oct 17, 2026. https://toolgpa.com/tools/divi
Know someone choosing between website and landing page builders?
Send them this guide: toolgpa.com/tools/divi/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded website and landing page builders after Divi, each with an Insider's Guide of its own.
- Website & Landing Page Builders Insider's GuideEvery one of the 31 website and landing page builders we grade, compared
- WordPress.com Insider's GuideHosted WordPress with themes, plugins and a free plan3.4 GPA
- Wix Insider's GuideDrag-and-drop website builder with an AI agent and business apps2.8 GPA
- Carrd Insider's GuideOne-page website builder with yearly plans from $92.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Divi’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Divi is a trademark of its owner, and this guide is not made, paid for or approved by Elegant Themes. Prices and plans change: check elegantthemes.com before you buy.