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ToolGPA

Price against what you get

Best-value website and product analytics tools

Going by our grades, Microsoft Clarity gives the most for the money among website and product analytics tools: no tool on this chart scores higher without costing more.

Paid plans start at a middle price of $39 a month across the 7 that charge, from $7.50 (Plausible) to $100 (Mixpanel). 1 more costs nothing at all. 0 of the 8 score above the category's average while starting at or below its middle price. 3 cost more than the middle price and score below the average.

Set price against

Features, ease of use and platforms, averaged

C2.0B3.0A4.0Free$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessMicrosoft ClarityPlausible

What paid plans start at, a month (each step along is roughly double) →

  • Nothing scores higher without costing more
  • The best score at each price
  • Has a free plan
  • No free plan
8 of the 14 website and product analytics tools in this directory. Scores are ToolGPA’s own grades; prices are each vendor’s own, read up to Oct 18, 2026. The lines cross at the middle starting price ($39) and the average score (2.7). The data as JSON · The chart as a picture
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Paste this where you want it. The picture links back here and is redrawn whenever a price or a grade changes. Use it freely, with the link left in.

<a href="https://toolgpa.com/charts/analytics"><img src="https://toolgpa.com/charts/analytics/chart.svg" alt="8 website and product analytics tools by starting price and by ToolGPA score" width="1200" height="675" style="max-width:100%;height:auto"></a>

The best at every price

Each step is the highest score website and product analytics tools reach at that price or below. Nothing on the chart beats these without costing more.

  1. Free

    No paid plan · scores 2.7 of 4

The four quarters

Where the tools fall when the chart is cut at the middle price and the average score.

More for less0

Each scores above the category's average and starts at or below its middle price.

None.

Costs more, scores more0

Each scores above the average and starts above the middle price.

None.

Costs less, scores less5

Each scores below the average and starts at or below the middle price.

Microsoft Clarity, Plausible, Fathom Analytics, Matomo, Contentsquare

Costs more, scores less3

Each scores below the average and starts above the middle price.

Amplitude, LogRocket, Mixpanel

All 8 on the chart

Highest score first, then lowest price. The last column counts the tools that score higher and start lower.

#ToolScoreFeatures, ease, platformsA monthAs its listing states itScore higher for less
1Microsoft Clarity2.7CBBFreeFreeNone
2Plausible2.7CBB$7.50$7.50 per month for up to 10k pageviews, billed yearly ($9 billed monthly)None
3Fathom Analytics2.7CBB$12.50$12.50 per month for up to 100k pageviews, billed yearly ($15 billed monthly)None
4Matomo2.7BCB$26$26 per month for up to 50,000 hits, billed monthly (Cloud Business)None
5Contentsquare2.7BCB$39$39 per month for up to 7k sessions, billed yearly ($49 billed monthly)None
6Amplitude2.7BCB$75$900 per year for up to 3M events a month (Plus; the first 2M are free)None
7LogRocket2.7BCB$83$83 per month for 10,000 sessions, billed annually (Core)None
8Mixpanel2.7BCB$100$100 per month for 1.5M events, billed annually ($140 billed monthly)None

How website and product analytics tools grade

Every bar is all the website and product analytics tools we grade, cut by the letter each got on that count.

  • Value for moneyaverage 2.9
  • Free plan and trialaverage 2.6
  • Featuresaverage 2.8
  • Ease of useaverage 2.3
  • Platforms and integrationsaverage 3.0

An A is worth 4 and an F nothing. C is the ordinary grade. Every analytics grade in one table

Not on the chart

Sold for a single payment, or with no public price that can be put as dollars a month. They are graded like the rest.

Common questions

Which website and product analytics tools give the most for the money?

Microsoft Clarity. Each is the highest-scoring tool at its price or below: Microsoft Clarity scores 2.7 out of 4 and is free. This goes by ToolGPA's own grades for features, ease of use and platforms, averaged out of 4, set against the price each tool's paid plans start at.

Which are the best free website and product analytics tools?

Of the 1 website and product analytics tools here with no paid plan at all, Microsoft Clarity scores highest, at 2.7 out of 4. 6 more have a free plan beside their paid ones.

Which website and product analytics tools are best for under $20 a month?

Microsoft Clarity, Plausible and Fathom Analytics, with a score of 2.7 out of 4: the highest among the 3 that start at $20 a month or less. Microsoft Clarity is free; Plausible starts at $7.50 a month; Fathom Analytics starts at $12.50 a month.

How much do website and product analytics tools cost?

The middle starting price is $39 a month: half of the 7 website and product analytics tools with a recurring price start below that and half above. 1 of the 14 in this directory have no paid plan, and 6 of those that charge also have a free plan.

How is the score on this chart worked out?

It is the average of three of the five grades ToolGPA gives every tool: features, ease of use, and platforms and integrations, with an A worth 4 and an F worth 0. The other two grades, value for money and the free plan, are about price, so they are left out and price gets an axis of its own. 8 of the 14 website and product analytics tools are on the chart; 6 are left off because they are sold for a single payment or publish no price that can be put as dollars a month.

How this chart is made

  • The score is the average of three of a tool’s five grades: features, ease of use, and platforms and integrations. An A is 4 points and an F none. Value for money and the free plan are left out because they are about price, and price has an axis of its own.
  • The price is what paid plans start at, in dollars a month, on the cheapest way of paying the listing names. A yearly price is divided by twelve, and a price in another currency is converted. A price for each person is shown for one person.
  • A tool with no paid plan sits in the band marked Free. A tool with a free plan beside paid ones is placed at its paid price and drawn as a filled dot.
  • The grades are ToolGPA’s own judgement from each vendor’s pages and from public reviews, not from testing, and no vendor can pay for one. How we grade

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